Gracy Chen - Two Strategies Bitget Adopted to Thrive in a Volatile Market - TOKEN2049 Dubai 2025

This is my fifth uh token 2049. I've been to Singapore three times. Once in London, this time in Dubai and this is definitely the hottest token 2049 I've ever been to. the only time that I've ever spoken spoken at an outdoor environment and honestly speaking I feel the current market condition that we are in in terms of our macroeconomics is very exactly similar to what we are feeling now hot unpredictable noisy right so today I want to tell you in such a volatile market what we are thinking what we have been doing what are some strategies that uh implementing to adapt and not just adapt but thrive in a volatile market. So I became big at CEO a year ago and let's look at our um some of my achievements within the past one year.

Although the market is actually very volatile like Bitcoin went up as high as nearly uh 11 sorry uh 100 110k alltime high and also went down uh quite a bit last year uh and earlier this year. So in very volatile market for the past 12 months begets has grown for our users from 25 million to 120 millions today and that is nearly a five time six times increase in one year. Not just rare but also uh hard and especially given it's a very volatile market. Our Q1 trading volume has reached $1.08 trillion dollar and that's a 50% year-over-year increase.

Our spot trading surged by 100%. Our own platform token BGB has surged by over 400 times, sorry, 400% four times in one past year. And that's driven not just by hype but also by real utility. So, how have we done it? And what are the things that we did that you can potentially do that we can together drive the market and especially make some good decisions when the market is volatile, when there are so many noises.

The first strategy we have is adapt to new market volatilities and realities. We've done lots of things for the past year when I became CEO and not just that but for the past few years since the collapse of FTX some users began to lose confidence in centralized exchanges they started to question you know because FTX had a huge issue with coming their users fund which is definitely not correct and then there were users asking us like how can we prove proof that we are not doing that. So we came up with proof of reserve. We publish our monthly proof reserve and uh we also have publish our transparency report so that we get our users to check on us to audit us and we also have something called big gap protection fund. We actually had that before FTX collapse in 2022.

it was 200 mil now it's more than 600 mil in terms of the valuation and that's when if any of our user lost some money due to hacking by the way we've never had had any hack since like seven years ago when we implemented um and certainly not as big as what IB had but no if there's hacking or if there's any instable system we definitely use our protection fund to accommodate and compensate our user and that's why we have that we put not just we say we have this protection fund we put everything on the open wallets so that our users can check and you can even go to our website and and look at them in the open wallets. So we recognized also that some users are interested in decentralized exchanges and onchain trading and that's why we acquired uh invested first but then acquired uh an organization called bekeep and rebranded it into bigger wallet and today it has lots of users lots of tokens available um bigger wallet for users to trade and the total swap trading volume is 8 billion on bigger wallet. Not just bigger wallet, this year we also launched a new product got called big onchain. That's where our users can have access to uh thousands and millions of tokens through centralized exchanges platform and get to enjoy the defi trading events. So listing on onchain is actually quicker and also in terms of the barrier of entry much lower for our users and our projects.

When the market changed, we have not just centralized exchange and digital wallet. We have a very big ecosystem. So this map pretty much mapped out everything we have in our ecosystem. We have media business. We have a VC partner called for ventures that we work closely with.

They have 400 mill aum for investment and we have our NFT market, our DAP market. Uh and even just for the centralized exchanges part is not just for trading but also for earning and learning. So uh this whole ecosystem is what drives us forward and how do we know which direction we adapt towards? We listen. So we talk to our customers constantly to understand their needs and find out what they really want.

Our bigger research team and our listing team also work together to make sure we have the best tokens available. And if you have a user base like we do, you definitely want to talk to them, listen to your users. And this is a great strategy that everyone can implement. So um and I was actually doing that and talking to some of our strate of our some of our users right before heading to the stage. And by the way, as a project, I think every project, every exchange, every individual in crypto, you should also uh be active on Twitter.

Uh that's where I hear lots of our community's voice because crypto community is a lot on uh on Twitter and where you can get lots of invaluable information. As part of our market research, I also use this platform to find out more about what we are good at and what we are still uh needs improvement on. So if you want to be robust even in this volatile market, you definitely need to adapt as well. So to know how to adapt, you get to listen to what your users want. And by the way, this is my Twitter, so feel free to follow me.

I'm very active on some social medias. That's basically the first strategy that we have at Big in terms of our growth. The second strategy is zoom out. So, one of the biggest trends that we are leaning in this year uh and I believe it could be as big or if not bigger than our business of centralized exchanges is actually payi. I think that's where we get to have lots of crypto utility for billions of people and that's where we can have lots of mass adoption.

So um this is our long-term vision and why I think so because right now if you look at crossborder transactions it typically take three to four days through you know swift system the w the traditional wire transfer and according to a research report by word economic forum it takes about 6% to even 10% to some uh in some developing countries in terms of fees and that includes the foreign exchange uh fees, transaction fees taken by different layers and I think that that can largely saved by um by pay especially in terms of crossber transactions. So if you want to transfer for example one uh let's say 100k USD to uh someone if you transfer uh if you change that to USDT and you use big pay to do the transfer it's instant and it take only $1 fee if it's on some uh public chains such as Trump. So it's much faster, it's much cheaper and something like this uh if you use bigger pay I think something like this uh is going to revolutionize our world and our uh users life when it goes to crossber transactions and that's something we are betting on. uh we've acquired banks infrastructures and we are working closely with some fully compliant exchanges in certain regions in order to drive this adoption. So I think this will revolutionize um our world and that's exactly what I mean by zoom out.

We are serving 120 million users today. But we don't want to just serve our users today. We want to serve our users and other future users who have the needs in one year, three years and even 10 years. I think something like this is very very key to think about for any company. Think about your user base.

think about what may happen in the upcoming future and build for that future. So if you go ahead and just um just save or sorry just work for your users today you are a great company but you may not be a great company again in upcoming few years. So in storms like this like all the uh trade war tariff no much liquidity all these things are happening in the macroeconomic world but instead of just focusing on cycle or on the factors that you don't have control for you want to do things that you have control on. Do we still follow the same four-year pattern in terms of a cryptocurrency industry? I actually doubt because since 2024, our market has been changed from more retail driven more like mining of Bitcoin like all these things driving the price of Bitcoin to now a lot more institutional adaptions, a lot more even national adop adoptions.

So I think these are changing the narrative and we may not even uh still follow the four-year cycle. The market is changing so you want to change as well. So that's pretty much all I want to share today. I'll be at the stage for a while if you want to chat with me. We also have a booth indoor if you find this too hot.

So I'll go to indoor as well. This is definitely very hot. So happy to connect with you. Uh like I said, we have a very big ecosystem. We are listing lots of projects.

We do lots of partnerships with various uh companies. Uh very happy to chat with you later. So uh remember these two things. Adapt, listen to your customers and find out what they need. And also zoom out.

Stop putting all your energy into today's market, but start building for the customers in the future. When you can do that, it doesn't matter who is in charge of the company and how much their decisions are affecting the market. Just like Bigat, you can not only stay relevant but also thrive. And I can't wait to see how you guys do it. Thank you.