Thrive During Bear Market: Mainstream Adoption - TOKEN2049 Singapore 2022

all right so Jim Jim everyone um so yep okay so first of all let me just introduce myself my name is Ricky and I'm the CEO and also founder of part of digital we are the biggest nft Marketplace on your protocol so you know today this afternoon I would like to discuss about what you guys like all the projects should do to thrive during the bear market and you know one of the main focuses on the mass adoption so yeah a little bit about us so Paras we believe that enough is still in the early stage we launched back in December 2020 so we've been in the space for quite a long time so we're you know we've been in the bear market we've been in the bull market and our vision expanding didn't game of nfts and experimenting and researching NFD is our main focus to see how we could bring an onboard the mainstream message um in terms of numbers we have 100K registered users 25 million dollars in trading volumes um 100K in average for monthly transactions and in total we have 5 million in funding all right so um let's talk about the better market so all of us might know that we are in the bear Market you know there are a lot of news for examples a lot of clients have fallen 90 from all-time highs um Dy TPL has gone down a bit and also Daily nft volume so not only divide and at this but the whole crypto economy is like going down so you know how can we overcome it so what you do from my perspective as a project build as a builders that I've been building in the crypto space and have the product since December 2020 there are two things that you can do so the first one is to retrain it's still retained you can focus on your users activities instead of volumes so you know in the bear Market not a lot of people have money there are a lot of broken people there are a lot of like broke people in the crypto space we don't have the luxury of the designs 500 APR at this time so focusing on activities is much better than volumes and the second is to attract basically targeting the audience from the web 2 world into the web 3 world so first let's talk about how we could retain your users so like I mentioned earlier transactions it's much better than volumes um so let's talk about the active users and retentions there are two ways that you can do to attract more users uh to give more engagement to your community so the first one is byproduct you can introduce new features you can push Innovative products and there are a lot of more things that you can do with your products so basically you just need to build build and build because this is bear Market you don't really have projects from the community to build fast launch pass but you need to build a really good solution for your community for your users and last is by the community you can help regular events and also rewards loyal members from your community so these two ways are like uh but what we what we did what Paris did to make sure that we have active users and more uh and registered and get retention from our users so after this slide I would like to um basically talk about one of our one of our programs that we launched is the examples of what I mentioned earlier on how we can innovate through the products to get more users all right so um this is new features we just launched it back in September uh fifth so earlier this year it is a way to make sure that we could rewards our loyal members making sure that we have more and more users coming in and retain back to use for us relatively easy people can just you know stick their parts again and that's it they will receive free nfts every month so this is one of the programs that we did to make sure that we have more user and active years to the uh our ecosystem so next there's also another announcement that I would like to have here I'm really excited to share it with you so this is basically our new in-everance product it is called Paras multiful Championship it is basically a way to engage back with the community where we partner with the top NFD collection on the near protocol and we help them we create a tournament we created an event for all these top Collections and making sure that all these communities are working together you know are basically finding each other working with nature working with Sarah to make sure that they could win this championship and battling up there are eight NFC collections on there like most of them they have more than a million in volumes so these are big communities and we're very happy to help them to show them that you know which one is the best communities in the space and yeah so this is a quick trailer that we did um and you know we're going to launch it earlier next year it might takes a while it's gonna be a game featuring eight top nft projects on the near protocol so you know I hope you guys you know that haven't tried near protocol nft to see it to get it and you know become part of the championship later on earlier next year right so they're awesome so yeah that's about the way to engage with the community and to attract and get more attention from your current users till next I would like to talk about on how you could attract users from the web 2 world into the web 3 world let's bring the mass adoption into the industry we are in the bear Market there's not a lot of liquidity and we need to get more liquidity to get more users from the mainstream masses and there are two ways the first one is to make sure we have an easy onboarding process which is you know easy on and off ram to make sure that the users could buy and sell their cryptos that nft easily with their debit card credit cards next is to make sure like for example nft checkout is a thing right now like projects such as Crosman uh enable users to buy and sell nfts with credit card directly and last but not least is to make sure that we all have a good familiar user experience to our users and you know for the next part it's about the new verticals to make sure that you guys you know all the builders here need to find more and more new misses out there and try to tap into big web to user base for example on near protocol we have this project called sweatcoin it is a web shoe uh it's a it's a web shoot app mobile app it has a hundred million users and they migrate all their users into the web 3 world which is right now um around 15 million are already migrated and the next will be coming in soon so that's one big way to make sure that you could onboard the master message so next one I would like to you know I would like to share also with you what we have done to make sure that we could onboard the master message for Paras um we are bidding on creating a digital comic and why digital comic because it has 60 million online comic readers it is bite size it is better than novel it is easier than movie and it is much faster to build than the game so comic I think is a great way to make sure that we could onboard the next Millions people to the crypto space it is also a good way for you for all the projects here to Market and educate your users with the storyline with the comics and you know you can build it with us all together these one examples of comic that we have built that we have launched um it's basically a fantasy story an action story and it is what we are aiming to you know this is what we are aiming to onboard to the web 3 world this is the kind of um style this is the kind of fun nft that we are hoping to do to make sure that we could onboard the next million people into the space so the end of the comic um there are all General Comics um where we build it like originally we also partner up with great Comics uh creators that you know basically has millions of followers thousands hundred thousands of followers to make sure that they could onboard their followers from the web shoot to the web 3 world and last but not least is to partner up so we already partnered with couple games project to make sure that we could create a create a comic on top of their games their game might taste like six months at least or a year to be built so you know before they can be you know before they launch and release their games we need to make sure that they have engagement with the community which is to create a comic and give more education and marketing to their communities and that's what you know that's what we do that's what we did so let's create your comic so you know uh you know some of my team will be handling out some you know some catalogs some browser and also some chocolates to all of you guys and if for all your Builders here wanted to create a comic with us a game five project nft project we're very happy to support you we're very happy to help you let's connect um just shoot me up through email at Comic porous.id like right now we have built a hundred plus comics and we want to see a lot more bigger Comics to make sure that we could collaborate all together that we could onboard your users to our platform and your user yeah and our users to your platform so it's a so basically uh mutually beneficial uh partnership between both of us um and again once again like I mentioned that we are trying to onboard the next million user and one of the key ways to do that is to launch a mobile app so next week we're going to have the comic mobile app launching on the Android uh Android play store so it is a good way for you to start building with us and start creating comic so we can launch it through our mobile app so to summarize like everything that I'm that I just talk here like the users is number one it's obviously our number one priority like right now webpray is still in its early phase where the users rely heavily on the market situation so if the market goes down then the activities will goes on and like you know like the web to counterpart where for example if the stock market goes down the activated the transactions the market is still going up so you know we need to try to decouple the market and the product and the users so the next also is stuff is to focus on user activities instead of volumes or tvl um because like user activity is real which means that your products really solve their problems instead of you know focusing on TVM which can be pump and manipulated by certain parties and last is you know let's bring the next billion people by experimenting with the new nieces and particles I believe you know like for us we're you know we're betting on our comic platform for others maybe you know you guys could believe in you know like films movies or like some other like nft projects out there that could really uh tap into the mainstream adoption so yeah I think that's pretty much it that's pretty much uh my presentation I really hope you know we all could onboard the next billions people to the crypto world and we really need it like right now so thank you so much for being here it's me Ricky you can shoot me up if you need anything else from me Ricky at Birth ID and don't forget you guys can also check our Marketplace at www.parate.id we are currently the biggest entity Marketplace on here and we'll be we'll be very happy to see all of you transacting buying and selling nft here so yeah thank you so much