ICO Success Stories - A Case Study - Daria Generalova @ TOKEN2049

[Music] hello everybody it was a really nice introduction in fact satisfy it I one of confounders of ICL books and I'm happy to welcome you all here and I would like to talk a bit not about sales pitches not about boring theory but a bit of real life a real case study or the project which was finished like recently so first of all why you should listen to me I saw boxes the company which does I said services for companies all around the world I believe right now was the biggest SEO services provider in the world if you can find anybody bigger than ourselves please talk to me I would love to hear more we have over 40 clients so far actually numbers about the team members are quite old we have over 100 so far when we talk about the ICS we of course can compare each one of the ICS to just any one of them because they are all different there is a lot a lot of different details and first of all is a range of hard cap and a category of the project everybody knows of course where the most interesting the most popular category right now is infrastructure but we don't want to do it very very easy we want to talk about projects which are not so easy to sell let's talk about something more difficult which is which time is going to be advertising technologists so we chose for this case study a small project in the range with less than 20 million dollar to see how it is not so easy to sell a project which is not an infrastructure block chain which we want to bring home something like hundred million dollar so please meet social media markets it a project which was recently finished its advertising technology projects actually it connects influencers and advertisers together through a marketplace this category is not that popular right now we collected almost 14k if he room and we had where ICO sale in February and March this year if you watch is a market when you know what market right now is not that good it's really not so easy for small projects to collect any money and this amount of money for such a category is kind of really success so why we actually chose this project first of all it was the team team was really strong motivated and very very experienced in their field in social media market ray chose the theme the topic of a ICO what we will experience in not some just interesting theme which is very popular in easy to collect money we wanted to do the project which were good in we wanted to do social medium social media project but we didn't have on the strands we had a lot a lot of different weaknesses first of all as I said it's not very popular category and next we did not have very ready project we didn't understand exactly why how we are going to implement blockchain into a project we didn't understand exactly how we're going to work with blockchain after the ICO we didn't have very strong legal preparation so far we're marketing was quite patchy where PR was not really that good they didn't have understanding how we're going to do the talking sale actually technically and what is even more important that had a team very experienced in social media but it was a local team of working from Ukraine they didn't have an international experience to go really global and we didn't have team members who can cover with field of expertise we didn't have like advisors who can help with them with it so first of all when we started to work with them we help them of course with legal we won't talk about details how you want to do all the documents right and so on but let's talk about very very very general things if you have small project which really needs to collect a lot of money and which is not in a very popular category you have a temptation to go really worldwide to collect all the money which you can especially of course from the biggest markets and the biggest markets to you is the US but if you watch the news when you know probably what SEC is not very favorable right now to the projects who what to do utility tokens so actually we would not advise on doing so and it's kind of decision for a small project to not touch with audience what was the first step which we had to do in this case if you want to sell not to everybody and to really choose who is going to be the participant of your ico you would need to have an opportunity to do it technically so we had to provide with my book building platform a software which will allow to do kyc project k messy process am L so it would be able to choose who is actually buying their tokens from another point of view if you're going worldwide you have to consider what kind of payments are favorable for people at walls countries where you go where you go to and as we can see in some countries it's sometimes money-wise more convenient to buy just Fiat not with cryptocurrency sometimes are just more expensive to buy to buy crypto first and when to buy tokens so you would want to have different ways of payment for tokens in case with social media market we chose nine different kryptos and fiat of course another thing which you have to remember about if you go worldwide if of course you want to have all kinds of channels which you can have so all the bonuses systems like all the promo talking system all the referral programs which you can reach will be very very handy here and of course the most important when you go worldwide is marketing you really need to go worldwide first of all you would need to do a very strong clear message of course and then you will need to channel at worldwide to at least and languages in this case with it 11 languages a lot of publications in blockchain media of course where your audience is a lot of YouTube blogger reviews who would tell people in Vale languages and different countries what your project is about of course I see your ratings I see listing services which are very important right now so far actually we have the best conversion for ico sales and with recent bands of Google for traffic I so listen and the rating services bring more and more value to ICO sales another thing of course as I said we needed a lot of international expertise out of understanding how to go global we need somebody who would provide this advice for them and we could do it with engaging of advisers we @bh actually more than half of Advisory Board of people who could bring click if it's expertise Oh bringin is they understand and how to work with different markets how to bring their project internationally not just a local and now I think of course its engagement of local communities if you want to go worldwide you will need to work with opinion leaders with people who can tell worldwide to where communities what is your project about why it is important and to bring awareness of your project to the audience and all of its of course should be supported by traffic campaign so far as a result of his campaign if we could see what actually referrals and especially the community leaders was the most important way to bring more audience to the project only after this kind of channel were like emails Google organic advertise and creating and YouTube but really I believe more than 70% of the sale was done through the help of community leaders of influencers which is quite interesting considering where the project itself is about influencers I believe it even more can prove that web project is quite potential as a result of this I can say that the most interesting countries which participated in the ice you're like top 5 the countries of Asia walls were first of all Japan Chinese speaking countries Vietnam Singapore South Korea only the sixth place was Russia which is quite big market and it's very close to the Ukraine so it was quite understandable we were waiting it to be much higher in the Renkin after Vendrell UK Saudi Arabia Germany and France as you can see the Ukraine the native country of the project did not even make the top 10 so why actually I was talking with Saul about some of you can think about I was trying to say like brink any kind of project you will collect money frozen ICO and everybody will be happy actually no that is not what I was going to say I was going to say that ICO is a tool which you can to choose how to use I have seen a lot of projects right now who don't actually choose what project we want to bring to life we choose what project is popular right now what theme and category is popular what can bring them more money and they think about I see or like about ICO for itself I saw for ICO not ICO for bringing some new ideas some new concept to life but as I said ISIL is a tool and you yourself choose how to use it so I really believe that we still can remember that a side of always money popularity and so on ICO can still bring new projects to life and this small project with not very very strong Category with a lot of weaknesses from the beginning could bring to life this idea due to some consultant due to the belief of the team thank you so much 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