The Future of IP & Communities in Web3 - TOKEN2049 Singapore 2022

what's up how you guys doing you guys tired ready to go to sleep too many parties well uh welcome uh actually not the future of Commodities but the future of communities all good though all good all good and uh just a minor correction I'm not selling gold or oil or gas or minerals or Technologies but my name is Jason mall I am the founder of open op3n Dot World w-o-r-l-d we're a super app platform in web3 think of us as a Discord killer a WhatsApp telegram for web 3 mainly chat but you can access music video you can also access ticketing merch but it's all nft gated and we do everything on chain with the best of web 2 making it seamless I want to just go and just show you very quickly a little bit of what we are and what we do turns digital we've become more open than ever with online communities that transcend Earthly borders the future of Storytelling is on the web the open app brings you unparalleled access to immersive story experiences gated by culturally relevant nfts this is worldwide entertainment with you at the center now you can enjoy exclusive video music announcements and invitations from communities across the globe the time has come to embrace an open world so this is live right now on the IOS app store as well as the Android store as well as desktop and I know the hot word for the last 18 months has been non-fungible tokens or nfts I think it's really interesting to ask this question what is the future of nfts do they really have value are they just a jpeg is there actual utility where is it going well we saw literally in the last 18 months 25 billion dollars worth of sales in nfts mostly trade on open C but other platforms as super rare Nifty Gateway books rare on and on but then let's just get real guys we are in a bear Market everyone say bear Market yes bear Market is for us to build and it's true whether you looked at web one or web 2 the companies that made it out of bear markets were the ones that actually lasted and transformed our world through consumer technology right now where we're at in September here at token 2049 we're like 90 down of where trading volume was a year ago for nfts so a lot of people are asking is it just hype you know is this another cycle was this like when VR was popular and Ice deals were popular or what's really an nft and what type of value does it really give let's go back and get back to the fundamentals right so I've been in the Creator economy working with artists musicians filmmakers literally for all my life five companies I built some of them you might know 88 Rising Stampede Ventures triller I was early investor and musically and so I've worked with creators I know the pain points I know where they struggle I know what they need and what they're looking for so what did web one give us web one gave us the ability ability to literally search for Content remember Netscape then came Yahoo then came AOL then came Google so we were able to receive information web 2 which happened in 2004-2005 gave us the ability to publish or read and write information so that came YouTube that came Instagram Facebook Uber press a button a card comes and gets you but where did all that value accrue to who made all the money not the influencer not the Creator on Instagram unless you're Kim Kardashian most Instagram influencers ask Irene Dao don't make that much money and it's really really hard to monetize give you an example I met with a tick talker recently she had over 500 million views on her music video for tick tock that went viral she looked me straight in the face he said Jason I have not even seen a thousand dollars from tick tock half a billion views 88 Rising we're the fastest growing digital music label in the world our top artist joji had the number one single on Spotify in July if you know that song glimpse of us 100 million streams in seven days guess how much Spotify paid us about 300K after I pay out writers producers what's left for the label what's left for the artist very very very little squid games Netflix how much do they make for Netflix squid games you guys anyone know over a billion US dollars in subscription value this was literally published to their public uh shareholders you know how much the Creator and director of squid games got paid 250k and he didn't get a dollar more my point here is this in web 2 Facebook Amazon Apple Netflix Google Tick Tock Spotify Snapchat all that value and all that monetization billions and trillions went to Zuckerberg literally went to Bezos Lily went to Tessa randles did not go to the creators so what's interesting about web3 is ask the question what can web 3 do for you that web 2 can't if you're a Creator I was on a panel with Mike Shinoda of Linkin Park and he's done two nft music projects all sold out and he said something very interesting on our panel he said I don't need more fans as Linkin Park he has literally a hundred million fans but he's like but I am a designer I went to a design school I love doing different creative things and there's a subsect of my fans that want to support my creative Endeavors and I only need about three to ten thousand of them to go and support me on the blockchain and not just invest or donate like Kickstarter where it's transactional but actually own a piece of my creativity own a piece of the project and the community that I'm building so in other words in web 3 you don't have to go big and get more followers in web 3 you need to go smaller and you got to go deeper you ever watch the movie 300 yes find your Sparta find your 300 in web 3 because if you go smaller and they have more ownership you can actually do a lot more in the tail end so look at metamask openc coinbase Top Shot open Anna mocha Brands which is our lead investor I want to talk about this one word that nfts is not just a JPEG nfts it's not just a fad or a movement nfts to me is one word utility everyone say utility I have three A's for utility and it's authorship authentication and access these are the three things I truly believe that entities bring us so authorship is the state or fact of being the writer of a book article document or the creator of a work of art what does that sound like musicians filmmakers fashion designers digital creators entrepreneurs my buddy owns this board eight he's an Asian American Vietnamese American dude in L.A he owns that ape you know what he did he created bored and hungry he created his own in and out Shake Shack with a board ape there's lines out the door because he authors it and he owns that board ape he can do whatever he wants with that board Abe you saw that with Eminem and Snoop Dogg they own their Apes they made a music video together it's very interesting what's happening with the blockchain now anyone can own their ideas remove the middle layer of Facebook Amazon Netflix Google and be direct with the communities that support their ideas or their intellectual property that is the key that is what the entity is it's a transparent record that you own your idea everyone say own your idea number two everyone say Authentication authentication is a process or action approving or showing something to be true genuine or valid recently the weekend announced that he's going to do entity ticketing with binance shout out to binance if you're out here and very interesting I always make this analogy I was talking to a bunch of Warner Music Group CEOs in Miami about a few months ago and we're asking this question what can web3 do for a label like Warner Music they're one of our investors and I said this what if you met the weekend before he was the weekend and his name was the weekday and he only had 10 000 followers on Soundcloud and Instagram you know how many people I've met through the last 10 years were like yo man I knew the weekend when he was on a sound cloud and he was homeless I was listening to that I was like prove it how do I know everyone wants social Cloud to show that they're a curator of great culture so let's say you found the weekday before he's a weekend you only had 10 000 hardcore followers but we're like yo this guy's the truth his music is crazy it's so dope I'm in and he's dropped a thousand nfts for a weekday down and if you bought one of those one of 1000 nfts for the weekday you would have access to ticketing First Merch first digital assets wearables exclusive content so 10 years later weekday becomes a weekend he's a hundred million followers worldwide performing at the Super Bowl selling out token 2049 and you're paying a thousand dollars a ticket but you're one of those first one thousand how much is that nft worth my point is this guys it's more than just a ticket it's authentication that you are a true weekend early fan Mickey Mantle baseball card rookie year is worth a lot more or less than what that could be in the future last one access everyone say access so access to the right or the ability to approach or enter an event space or community so shout out to art community tonight my boys Elroy kit they are like a soul house collaboration Community here in Singapore they're having exclusive event tonight that no one can get into everyone wants to get to it I can't tell you where it is because that's how exclusive it is and people were paying anything for that access why because it's about community and web 2 is transactional I'm the Creator you're the consumer you're the you you're the user consumer I give you content you pay me for that content we're done in web 3 you're starting like little churches little Colts and little corporations whatever I tell you that you're gonna get you co-own you co-create you co-collaborate so in web 2 you're a user in web3 you're a member in web 2 you're a follower in web 3 you're an investor and web 2 you're a fan only fan in web 3 you're a collector and what two you're a patient again in web 3 we're communities so I want to transition from that with one last example has anyone heard of nounsdao nouns now super super interesting now one of the most I would say Forward Thinking and most practical and productive I've seen but they issue one down now a day for an auction they go for about 80 East a day so they only have like 300 something members right now but if you have access to that now you get to be part of a 50 million US dollar liquidity poll where everyone can vote for projects of how to Market nouns now imagine if Supreme was nounsdale right now they funded through the community announced out eyewear glass announced out Cafe announce thou movie announce down merch line all through the community treasury it's super interesting you can't get in you can't vote you can't get from that treasury unless you have access through that nft so with that I'm gonna sum it up with our project everyone say A3 A3 is 2023 limited edition lighter case necklaces authored and designed by verbal Ambush stand up the one and only Teriyaki boys M flow Ambush design authenticated with an nft host on Avalanche access to exclusive Ambush events check out this video of the project and I'm bringing verbal upstage let there be light yeah [Music] verbal come on up everyone get to clap your hands for verbal Ambush the legendary designer icon entrepreneur performed a main stage yesterday morning great to have you back on stage yeah thanks for having me man I love the energy here it's so different from music conferences fashion weeks I love it here thanks guys yo clap for yourselves everybody so Rubble how did you get red pilled into web three so um my creative career started as a rapper back in 2000 um I'm an artist based in Tokyo Japan uh I don't know if you guys heard of Teriyaki boys that's my group we did a song called Tokyo Drift that took us around the world after that we uh launched our fashion brand Ambush which uh we started in Tokyo in 2008. we started as a jewelry brand we're commissioning for artists so when Kanye West Pharrell started wearing it it just got a lot of visibility boom boom we're selling uh sending boxes out of our Apartments so fast forward to 2016 we made our first brick and mortar store 2020 when pandemic hit or like what do we do and that's when I kind of stumbled into nfts I didn't know what nfts were I didn't know what blockchain was but when I found out that with an nft you can unlock wearables like a digital wearable and then you can token gate rooms like access like what you were saying I was like wow that makes a lot of sense because music fashion we all want access we want authentication so I thought hey why don't we make this in the metaverse because I'm us I've been also uh very very enthralled with tech so with my entertainment work I was doing DJ sets in the metaverse you know especially during pandemic when we couldn't do physical shows we were doing um you know token gated uh DJ sets live shows so I brought that into the fashion space and this year we released our first nft project uh you see this right here sold out in four minutes so we thank you so we um uh uh launched this in February and then in March we opened up our metaverse where people could mint in our space uh in a token gated room if you have the first collection so on and on we did a live streaming at Coachella for the 88th Rising stage uh nft NYC we had a 3D printed sneaker with a corresponding uh nft which unlocks a sneaker in the where uh in the metaverse so on and on I wanted to make case studies for Ambush and then eventually I want to build a platform and open source it so other fashion brands could follow suit and find new opportunities amazing tell everyone about A3 how they can mint right now yeah so um thank you so A3 is our new project we're super super excited it's a collaboration between Ambush open and Avalanche um we got a booth right back there alongside of other NFD projects um it's a it's a gallery right behind so it's a whale walks out of here yeah the whale Gallery so um first of all all holders get the lighter case necklace oh you see it right here um it's just part of a physical and digital utility uh in the future you'll be able to use A3 to enter our metaverse it's called Silver Factory and we only open during events and um yeah we're gonna create more and more uh fun events going on everybody hold up your camera right now everyone hold your camera scan the QR code right here whoever mints the A3 Ambush limited 2023 necklace before it sells out you're gonna get raffled to actually win this pal one of one actual physical ring here at token 2049 so everyone you can pay through credit card or avax you meant it right through your phone we're going to be at the open whale Booth right here right behind at the whale shark me and verbal love to meet you guys talk to you about fashion nfts physical digital digital thank you very much token 2049 thank you very much Amber thank you and sorry for going a little over we rocking wrong [Applause]