Social Trading & Crypto - TOKEN2049 Singapore 2022

hi hello good evening happy to be here um we'll talk a bit about Naga Naga X and how important social media and crypto is um I prepared a presentation that will be a bit about you know talking about how social media affects cryptocurrencies and how we feel about it and also how we look at it from a product perspective because we have a very nice product I think that will resonate with people in the future so first of all um we as Naga X we are a crypto exchange and a crypto platform but we believe a lot in um the power of influences in social media so as Bloomberg also says there are very popular people that um really Rose from social media in the last years that have such an influence that they become investing Stars so people follow them on YouTube on Twitter on Discord Etc and want to know what they think about the market and this is a phenomena that started in other verticals like 10 years ago 15 years ago people would be following other people on social media to learn about nutrition about health about fashion but now in the last three four years people really learned about wealth and finance and they follow these investing Superstars and it will become more and more relevant this is what we what we believe um and if you look at crypto as an asset class we all know we are very early no matter if it's a bull market or bear Market we're still in a very very early phase um there's tons of growth in front of us and there's no other financial asset class that will grow faster than crypto and digital assets so it's an extreme good time to be here around to build products and help adopting people to get into crypto but there are a couple of problems still um because I would still say it's niche and we have to overcome that and make it more mass retail friendly and I think and this is what we think as a company social media combined with crypto is definitely something that will help the adoption yeah so um we already mastered the world of um of trading ourselves Naga so we are a public listed company in Germany um we have millions of revenues one million clients but we were focusing a lot on on uh classical Financial assets yeah so stock trading Forex um cfts but we are using all our experience from the past um past five years actually and we'll apply it to crypto this is kind of where we're coming from so we're not we're not just a startup trying to you know revolutionize something we already did successfully and disrupted our space in in Social trading where we allow people basically to copy each other on their trading positions and this worked extremely well in the past and this is what we believe will happen as well now there's however a problem I know it's a bit bit full dislike but what I can tell you high level if I want to start my crypto journey and find influences and social media Traders I have to find them on multiple channels right Discord telegram Twitter Youtube so it's very hard for me as a novice Trader to get into the space and on the other hand side you have the influencers that want to monetize right so they have also a business model to follow they're not just talk about the markets for free and they're trying to handle all of these groups they're trying to handle all of the followers and it's becoming an issue it's becoming an issue for the beginner traders that there's such a fragmentation of content and it's becoming an issue for the influencers who have to focus much more on operational overheads to make sure that you know that everyone subscribes to their channels uses their paid Services Etc rather than focusing on what they really love and which is content right so this is this is definitely um the situation right now and I think everyone from you who's in crypto you know that you are most likely multiple Discord groups multiple telegram channels multiple Twitter accounts you follow on YouTube and you don't know what's happening in real time because maybe somebody just posted a video on YouTube read the distributes on telegram Etc so this is extremely difficult at the moment um and I think there's a big opportunity and crypto people yeah crypto Traders especially are driven by one thing it's four more right fear of missing out there's 24 7 trading there's 24 7 Market events anytime something can happen anytime you can miss out a trade the next opportunity and again but it's all fragmented it's all in tons of channels so it's very difficult um for you to consume it in one platform and on the other hand you also have um the fact that people really really need to get information real-time information immediately they're hungry yeah they're very very hungry um for for information and crypto beginners do not feel comfortable with the space yet so you need education and information once more you need to have one place where you can educate yourself properly to make good decisions to follow your favorite influencers and yeah get into crypto by doing it because only reading and only researching won't help unless you also do it in practice so what we came up with and this is kind of a concept that we are developing now and deploying now um we are implementing also web3 into the social media trading feeds I will explain that web 3 is all about owning the process right so from um creating managing and even monetizing your own content you don't need anyone anymore like you don't need to run on Google or Facebook you can just you know launch your own platform and and have all managed by yourself you can have the the whole content creation and the checkout and the monetization in one sounds a bit abstract but I'll tell you what we think about it so what we did we basically um created a social media feed where you post your content about crypto in our integrated crypto exchange every post that you do with is Minted as an nft and you can append the specific rules for example you have premium content okay you are an influencer who's selling subscription Services most of the time you would use Twitter then you would use some subscription service that people have to check out in Fiat which is a bit odd for a crypto platform um and then you know you have again three different approaches and three different platforms with Naga X you have you you post your your um content you say this content can be unlocked immediately by paying one usdt for example and then the user can consume the content you get the money yourself immediately and then your followers can consume what you want them to consume so this is all happening out of our platform right so you just post you set rules and you monetize and people are in one environment they are connected to their wallets already they can either link their wallets or use the Naga X wallet they have their funds there and they can immediately um yeah consume the content that the the influencers have basically created and you have a user profile as well because we we did this platform already as I said in the classical Financial space for for trading and it worked extremely well so for crypto it will even work much better because it's more social as an asset class crypto has grown through social media so you have an own asset profile with your nft collection with your own status posts with your crypto portfolio being shown so people can really tell this is me this is me in crypto this is what I hold this is what I believe in this is whom I follow and if you're an influencer this is what I sell this is what I offer to you and you can immediately consume it without going to Discord telegram Twitter or any other channel so that's that's extremely powerful if you think about it for Content creators but also for users in in that space um also what's very important we've developed a very deep asset page so information uh is key without information there will be never transaction people do not feel comfortable um then they will never make a transaction what we also realized that a lot of assets that you don't know what's going on for example something's happening in cardano sometimes happening in Tron Etc information is again spread around tons of channels on their official websites whatever we built an aggregator that Aggregates um everything that is related to this specific asset in the social media feed so each each asset has its own social media feed where people comment like share and can immediately trade as well so you have information on cardano some bullish indicators you can immediately execute a trade from your feed and that's again it's aggregated in one space and it makes it very convenient for users instead of seeing something in Twitter logging into a crypto exchange and making a transaction here you just tap one button set your investment size and off your goal so again very important about convenience so if we want to really get a big adoption as I said crypto is a massive asset class and there's so much growth ahead but we need to work on adoption we need to definitely be there to educate people to make it more inclusive to follow the super app concept we see and see it a lot of in finance as well super apps are taking over an app where you don't have to do five kycs for the same thing an app where you can just join and have all the services in in one platform so this is extremely important to have that um running because people need information they need to have it conveniently they need to feel safe and you need to also understand that they can get everything at one click without any hassle um so this is basically what uh what we really believe in and it's extremely important to to follow also we have our own platform token um that is that we invite you of course to explore that helps you basically to use all the services with more incentives um like you can follow other Traders you can save your fees on on trading with us there's staking of course where you can stake get higher premiums with our coin um you can copy trade other people and those people they get paid for it so they can even earn double bonuses using our coin so it's a full ecosystem token as well inside the entire Naga X ecosystem um yeah and we believe that the whole combination of social media influencers and and a platform where you can trade where you can stake where you can share news follow other Traders will be part of the future and we just launched it this year it's going extremely well and um yeah highly invite you to explore we have a booth where you have a mystery nft drop because we also run an nft platform within the ecosystem I'm inviting you to have a look and thank you very much for attention