Dan Greer - From Zero to $5B: The Story Behind Crypto's Fastest Growing App - TOKEN2049 Dubai 2025

Hi, I'm Dan, co-founder of Defi App. It's great to be here. Decentralized finance promise freedom, transparency, and self-custody. Yet, today, here's how it feels. We took finance's greatest innovation and we bured it under a mountain of clicks.

A day in the life of a DJ means bridging across a dozen networks, adding random RPCs, approving 10 transactions just to place a trade. It's preposterous. 700 million of us will trade crypto this year. 98% will do it on a centralized exchange. We all know the problems with exchanges though.

High fees, limited options. We also sacrifice personal information, passports, bank data. We don't have any idea what they're going to do with it. And exchanges get hacked all the time. Just this year, Bybit was hacked for $1.

5 billion. North Korea is one of the largest concentrated holders of Bitcoin in the world. That's the risk you take when you give up custody of your assets. But people are hungry for crypto. Imagine a platform offering 700 million people a centralized exchangelike experience but without the drawbacks.

Buy tokens instantly the moment they launch. Collateralized lending, insane yields, leverage, trade, anything or while retaining custody over your funds. There's a trillion dollar market just begging to move. We solved this better than anyone else. No more bouncing between wallets.

Bridge confusion. No more gas. Defy app is putting the blockchain into millions of pockets. Enough talk though. Let me show you what I mean.

Enjoy what many have described as the greatest crypto trailer ever created. While everyone's transactions were [Music] failing app, Gabriel used DeFi's first everything app to buy Trump. No gas, no bridging, and no KYC ever. Just going to go pump it, baby. Send it to the moon.

DeFi app lets you swap any token on any chain instantly. Gabriel, honey, I just got wrecked. Send me some more salami. Damn it, Grandma. When the market moves.

Oh You need to move faster. 10x long or short from any asset on any chain in a single click. Yes. And when the market moves against you, there's Jarvis. Warning.

Market sentiment shifting bearish. Shall I exit to stable coins? Do it, Jarvis. Auto yield optimization for stable coins activated. Every action a DGEN could possibly desire all in one place and a token that lets you own a piece of the entire ecosystem.

Fees collected from DeFi app flow to stakers of the home token. That's it, baby. Let's go. [Music] Girlfriends are for bare markets. Welcome home.

Begin your journey at defi.app. [Music] Ait, sweetie. Ape it. I'm aping, granny.

I'm a Let's give a round of applause for the awesome team that cooked this video. Let's zoom in on this. When a new coin launched and Jupiter didn't work, Gabriel installed our app and on FIA into crypto in under 60 seconds. With DeFi app, you can onramp 82 currencies almost instantly. Next, he bought Trump.

One click using USD. No conversion to stables, no dealing with bridges, no gas. Within minutes, Gabriel already made his first trade on DeFi app. Getting started is really that easy. And we offer the same custody as MetaMask.

Everything you could possibly want in DeFi at your fingertips. Want a 40x BTC? Fund your purpose account with any asset. Open a per position in a single click. Just like Gabriel.

Did you sell the top? Nice one. Put those stables to work, baby. Farm yields from DeFi's most lucrative protocols. There's even Jarvis, your own personal butler.

He helps you identify market trends before they move and propose execution strategies. Defi app supports everything a DJ could want. And we've made it so easy your grandmother could do it. 60 days have passed since public launch and we're already a top five aggregator serving over $6 billion in volume. More than 100,000 people have tried DeFi app.

23% show up to the app daily. We've also seen parabolic growth in our revenue. Impressively, we're already profitable, generating $40,000 a day in protocol revenue. Not yet, including revenue from Per, which actually just launched today. People love what we've built, and we'll keep on building.

Now, here's the big news. So, today I'm introducing Home, the DeFi app token. It's a fitting name for a company building the home for all of Decentralized Finance. Home is the chance to own a stake of DeFi app's future growth. This year, we're on track to make between 25 and $70 million of revenue.

We've broken the echo chamber and unlocked the flywheel. More users equals more volume. More volume equals higher revenue. With governance approval, we'd love if fees from the protocol could flow directly to home stakers. Everyone should benefit from the platform's growth, like owning a slice of Apple just for using an iPhone.

This is all possible thanks to our 25 person team of crack builders from Robin Hood, Lyft, Consensus, and Web 3 Native Protocols. Come find us at our booth. We're if you're excited to use D5 app, we'd love to talk to you. And there's even an exclusive gift for token 2049 attendees. Uh so come by and we'll tell you all about it.

This is just the start. Defi app is where the next wave of users will on board. And this time users win too. Welcome home.