How We've Built the Biggest Crypto News Wire in the Market - TOKEN2049 London 2022

hi uh so I know the Market's been slumping a little bit and a lot of people are worried about the portfolio that's why I'm here to talk about how to Shield tokens uh no I'm kidding it's not really Shilling tokens but more like how to turn token Shields and news that are not as interesting to reach out to the media with and still get some exposure so my name is elad I'm one of the founders and CEO of Market lacrosse with one of the most prominent PL agencies in the space we've been around for almost seven or eight years as a service provider I mean myself I'm more than 10 years in crypto since I bought my first Bitcoin um and we work with some of the biggest players in the industry we're one of the only PR companies that don't have a retainer fit to work with so we only work on deliverables base working with clients like polkadot we've been binance SPL for almost two years crypto.com we did the holiday brand of medic to polygon back in the day so we've been around the market and that's why we kind of understand some of the pain points in the crypto Market as a lot of projects have a lot of news that are very important for them and for their communities but not necessarily interesting for the General Media so a lot of times if you want to put out an nft drop or you have a tge and it's very very important for you and for your community but not necessarily something that you can actually go to the media with like coindesk will probably not cover a tge or a new drop of nfts for like mutant Fox zombies or whatever because it's not really news in order to get to real reporters you probably need to either understand PR or have a PR Company but there is some kind of need that Rose in the crypto space to still be able to put out news um so I want to talk about how we found these pain points how we find these pain points and we actually set up a new tool called chain wire in order to help crypto companies that want to put out news um but don't really find a home for it and struggle in getting coverage for things that are still important for their communities so as we know web free projects love announcing things because you have communities you want to show it the communities that you're active you want to partner there are a lot of Partnerships with one crypto company and another crypto company a lot of like things that you want to show the community that you're active so uh as I said you want to put it out there but the crypto media is not super interested in it um usually what crypto projects do is they post it on their medium Channel or they put it on Twitter and they kind of waste the news announce it themselves from an official Source instead of having like a third party coverage to what they're trying to achieve usually when you say something about yourself it's less trustworthy when than if someone else says it about you um so that created a well-documented pay to play kind of culture in crypto and sometimes you reach out to magazines and they're like okay we don't like your news but pay us and we'll put it on there and that's a bad practice because you can get penalized by Google and a lot of people just spot that so you have sponsored posts that are not very interesting I guess like nobody really reads them from beginning to end and press releases are more of a common practice to kind of put it out though so I don't know if you all know what a press release actually is but I press release is a way for a company to communicate their messages in an official way so usually if you are a big company let's say or apple and you're releasing a new iPhone you want to create a press release for the media to be able to get the specs from you and not from other sources so you really suppress release that's a very common practice you have all kinds of like channels to distribute distress releases but none of these channels are super dedicated um that's why you have Business Wire it's a Belgian Headway company Warren Buffett bought them you have season which is newswire which is one of the most common news wire services and you have access wire in all kinds of wires if you ever use the wire service you know that it's like a cookie cutter kind of mechanism where you just put your press release there and you get a Yahoo finance link sometimes it's like MarketWatch or Bloomberg it's um it's a good way to get Authority but it's not really interesting because it's not very Niche specific so if you send um that link to someone then you can tell him hey I was just on Yahoo finance if it's not very educated about PR and press releases they would say oh wow we have a finance Rod about you but if he is educated he just knows that you paid for it like anyone does with any of these platforms so if you go on the actual website like on Yahoo Finance on on market watch on Bloomberg this is unfindable there's no way to reach to that release through the website it's kind of like buying ad space it's not really um forget about the fact that it's not editorial but it's just really unfindable um it's only in English so you're missing a lot of like the general uh like the rest of the world that are less English speakers and less native and usually it's not Niche specific relevant websites it's just Authority website that is not super interesting for this so basically what you get is just a nice yellow Finance link which is again nice for Authority but doesn't really Drive attention doesn't really drive any like fraction to the website itself that's why we created chain wire chain wire is right now the biggest wire distribution platform in crypto and we created it because we saw a need to for crypto projects to still push out news still get traffic from this news still get featured on Niche specific relevant websites um but with news that don't necessarily go through editorial uh or want to go through and use desk so chain wire it's the industry is leading a wire service right now syndicated to the leading blockchain Publications so you can get featured on home pages so you get actual traffic people actually see your press release it's not hidden in a website that nobody knows what's what it's also used by other PL companies the market across is the design partner and of course we built that platform but it's a SAS you can just log in put your press release and it's there you click a button and it just sends it through another set to all the crypto Publications um so there's no service of course there's technical support but also as as a company like we have a lot of clients that are PL companies themselves that want to cater to their clientele so um we're connected to almost 70 different Publishers every publisher in crypto that has a press release section we can probably get to or are already connected with an RSS feed um it's built by us we're a PR agency so we know the pain points that's why we built it um and it's really simple as one two three you log in you choose a package you put your press release we just make sure that the language is okay and that it's like not full of typos if it is with a click of a button you just pay you can pay crypto or whatever kind of payment method that you want and you sit back and you just watch all the coverage rolling in every publication that has a press release section we can probably get to from coin Telegraph to bitcoin.com uh crypto briefing crypto potato everyone that has a way to feature your press release we probably get to we also work in languages which is something that wires don't do they completely ignore it so if you want to be on coindesk Korea for example or coin Telegraph turkey or you want to get traffic from Japan through coin post which is the biggest publication in Japan for crypto you get relevant eyes on your press releases uh competitors in the space as I said like everyone has a tutorial uh kind of service and proofreading we work 24 7. we accept crypto payments which is super necessary for the crypto industry um you get home page coverage which is something that again nobody else is doing because um you know homepage coverage that's what kind of gets you the traffic because you actually get the first people at the door reading your articles um we guarantee publishing so you just choose the package and we make sure that it gets there because we already have the deals in place we produce mintability parts so you can see all the coverage rolling in and you get it in a in a nice report that has kind of like bombing the internet with the same type of news but again very Niche specific so you get coin Telegraph crypto potato crypto briefing all these guys um the most probably the uh I would say this service is like good for everyone because everyone has news so again if you have a community and you want to drive the community's attention not necessarily but just posting it yourself but you want to show them that you are getting some coverage that's outside even if it's a press release it's still not a sponsored post so people actually like reading it um most of the clients that we have like exchanges is a really good example because exchanges have listings of tokens all the time and it's not so interesting like again coin Telegraph editorially will never cover an exchange listing a token especially if it's uh less known exchange and a less known token but maybe the community of that exchange still wants to know about it maybe it is something that is interesting for some of the people some of the time so we find a home for it lunch pads a lot of times lunch pads are dealing with new projects and new tokens again maybe not interesting for the General Media but still interesting for the community and still something that you can drive attention to um nft marketplaces nft drops you know how many drops you have of like crazy nfts that the General Media doesn't care about so this kind of shields we're kind of making them into proper news um a lot of projects don't need a an agency that they need to retain every month but they just want to be laser focused when they have some news to put out there so that's a very good tool if you don't want to commit to something ongoing um and yeah basically every project that's looking for attention we can probably help um yeah gate IO is a good example of an exchange that's usually for almost every token listing just because once you get used to it you see the effect and it works very very well on top of it again we also work with other PL companies that cater to their clients and so yeah that's about it thank you very much if you ever need help or you want to reach out to me personally I market across on telegram uh chainwire.org check it out or yeah just hit me up thank you very much