PlayMining: Disrupting the Creative Industry - TOKEN2049 Singapore 2022

all right disrupting the creative industry my name is tots I'm the chief strategy officer at Digital entertainment assets The Operators of play mining my social handles are here at tatya underscore karogi please uh shoot me a message or keep the dialogue going let me know what you think about today's talk so the creative industry is broken the more the technology advance the more we realize that the existing creative industry is broken and play mining is here to fix it just a quick intro about myself so a little about my about myself I have a multinational background growing up in La I did art I play baseball and I did band I played High School marching band and learn how to dance and my grandfather he's a Japanese artist he flew to America in the 60s and he did Art Japanese wax wrote and he taught in San Francisco and so growing up I had this respect for creators and artists and naturally I got involved in the art World early career-wise I started off working in Japan in SoftBank at I.T infrastructure company and then seeing my friends on Instagram monetizing and doing what they love and making an earning out of it from web2 got me interested in working on Facebook and Instagram and then just last year we became meta and then the whole web three boom happened with the metaverse and nfts and I started studying and one thing led to another and now I'm here at DEA and we believe that the play and earn is going to be redefining the future game five will be a game changer for the creative industry so going back to the creative industry being broken three points first one creators are earning barely enough to survive for example the anime industry is booming in Japan worldwide yet the anime creators and The Animation Studios are still earning barely enough two content creation is centralized and exclusive So today we're talking about women in web 3 and diversity we need more representation in the creative industry as well we need more stories we need more representation three community members do not get rewarded if your early supporter of a creator even if you're an early supporter for 10 years before they become a boom or a hit you don't get rewarded for that but web3 could change this and play mining is going to change this how is play mining disrupting the creative industry three points as well plane mining is empowering creators two play mining is decentralizing the content creation process three play mining is rewarding community so before I go into the details of those threes what is play mining play mining we are an IP monetization platform that empowers creators we have four pillars that compromises our play mining ecosystem the first one is deep coin our token economy and deepcoin is the only play and earn token that has Financial Service Agency Japan approval currently two the nft marketplace we have a private nft Marketplace called play Mining nft and our users can purchase our game nfts and our metaverse land nfts in our Marketplace and just to give you some highlights of our traction right now annually we have 70 million dollars in revenue from our nft Marketplace nft games one thing that's unique about our deep coin is that we're not just a single GameFly token we have multiple blockchain games with play and earned features so job tribes are most famous uh and longest has been around for two and a half years and cooking burger just released last year or last month and graffiti racer Dragon Ramen will be coming out next month and lucky farmer in November metaverse projects the play mining verse this is a world where a Creator and the fans can co-create a world together so for our nft games our strategy is our games are our browser-based blockchain games so what that means is that we can be played on all smartphone devices and all computer devices that has access to the internet it's more accessible and what's the key about our play mining ecosystem is the play and earn ecosystem with multiple stakeholders so in game five we have these three stakeholders the creators the investors and the players so the creators help create nfts for us and we sell it on the nft marketplaces and enable the usage of these nfts in our games the investors purchase these nfts and purchase it with deepcoin and play or land the nfts using our scholarship model and the players we have three tiers of players our games are all free to play so you can start right away you can rent the nfcs from an NF investor or you could purchase it yourself and operate the nfts and this is how our ecosystem is running in the yellow this is how play mining is giving back to the user and the economy so for creators every time there's a transaction on the nfts that they created they'll be a royalty being paid by the smart contract to these creators and for investors they can operate the nfts and earn themselves or what we're noticing as insights are a lot of our partnered gaming guilds are enabling their community members by lending out their digital assets and three players they're here to play and earn and enjoy the games so going back to how we're disrupting the creative industry first about empowering creators right now play mining protects the rights of creators and empowers them by paying out royalties and we've already collaborated with over a hundred plus creators in the anime manga Industries to create original IPS for our games and we have already paid out 9 million in Singapore sorry Sing dollars nine million dollars to these creators in the past year and a half some of the famous nft collaborations we've done are creators such as from Final Fantasy Digimon Gundam fairy tale Dragon Quest and the Creator Network that we have the list goes on two regarding decentralizing the content creation process so using the web3 technology we want to democratize the content creation process for games and for the metaverse world as well so for us regarding our nft games we're doing this new project called Soul fusers where the fans and the producers are co-creating this game at the same time and the metaverse as well we collaborated with fujiwara kamui who is the creator of the Dragon Quest world and he and his fans are co-creating this world in real time and holding events to figure out what the next story will be like so let me show you a video about our upcoming game called soul fusers this will be released next year it's a web 3 user producer IP co-creation project and the game itself is a command battle monster game similar to Pokemon and the Creator for this and the producer is from Bandai Namco and Konami and this will be a play and earned game as well and the community members are co-creating the monsters in the game so what does that look like co-creating a game with the community so for example in our Discord channels we hold events we ask questions we vote what should we name this monster and that's for our game for the metaverse project plain mining verse we do a similar approach to this but this is more for land nfts and a community for these specific tier one creators here's another intro video of play mining this is the play mining verse foreign there is an amazing world that exists only in my head let's unfold and develop this world together play mining verse it's a place where a new world is born acquire the land of this Sensational world and together we can shape and build a never-before-seen kamui verse so we're almost six months into this project and what's interesting about this metaverse project is that fujiwara kamui's existing fans are buying the nft lands and the profile pictures and each season he updates the profile picture and we saw some of the images earlier but what they do with the reserves for this metaverse is that they vote and decide what should we do with this world and what they've decided to do is create a comic series so they've released four acts and co-created this world and what they're doing right now is through the events and they will host an event for example the gods race event and depending on which God wins this race it affects the next Arc in the comic and manga series so this is something an interesting use case we're seeing where it's not just blockchain games but web3 entertainment in a new form where creators and the community can co-create a world together and we think that's one new form of entertainment as well so for the future of content creation we believe it is to give everyone a stake in the content creation process also if more people have a stake in the project the chance of failure will be mitigated so right now a lot of the creative Industries is centralized the representations and the stories is not diverse also if not many people are involved in the content creation process it might not it might be a bust but if there's more people involved in the project it'll be mitigated so rewarding the community I talked about Soul fusers earlier about the games but what we're doing with this project is that we hold contests drawing contests and ideation contests for what kind of monsters can be done and if the producers choose those monsters from the channel the creator of that monster will receive royalties forever as long as there's transactions going on in the nft so here's some examples another part for number three is rewarding and rewarding the community how can we do that one is paying royalties to the community members like I just mentioned about the artwork another one is more about the events so I talked about the racing event earlier with the kamui verse and what they did is after that event they memorialized the events and created the nft and they airdropped it to the community members and finally third rewarding the community this is the basic blockchain game plan earned model but we are nfcs still have utility so you can play and earn and reinvest in the game or extract it out into Fiat so for rewarding the community members supporting the early community members and getting them rewarded based on the amount of the community impact they've had is going to be a big game changer so by using web3 technology and try and find ways of how can make it more entertaining what kind of new entertainment experiences can we create for example the co-creations of games and the menaverse worlds we want to try to keep disrupting the creative industry so again how play mining is disrupting the creative industry one we're empowering creators two we're decentralizing the content creation process and three we're rewarding the community so I'd like to finish off by just quickly showing some of our titles so job tribes is our casual card battle game cooking Burger is our multitask cooking game and these two are already live you can check it out on playminding.com and the upcoming titles graffiti eraser this one's coming out next month is a nft coloring game where you color the nft and you race the game Dragon Ramen is a third party game where it's a plus battle game and you make ramen lucky farmer coin pusher and slot game and you harvest crops hero spiral this is the next Generation Army battle game with mythological creatures and we have a football management game goal Seekers soul fusers and kamiyagura the Next Generation trading card battle game which is going to be produced by The Duel Masters producers so go please check out check us out at playminding.com and thank you for your time [Music] thank you [Music]