Redefining Sports Fandom Goal by Goal with Chiliz and Lega Serie A - TOKEN2049 Singapore 2024

we're here today to talk a little bit about chili fan tokens and a lot about football so to get us started to set the scene maybe if I can start with Alex uh as the founder of Chile uh the leading blockchain provider for sports and entertainment can you share a little bit about what are fan tokens and how blockchain and Chili's is really revolutionizing sport I don't know if we revolutionize but for sure we try uh the idea for the last six years and a half is that we focus on creating new experiences for sports fans in general all over the world uh and especially football fans which is the biggest sports in the world obviously um and so we we invented the concept of fan tokens which are digital asset they are not nfts it's very important they are fungible tokens they are tradable um and these tokens give you rights like a membership program that allows you to vote on decision of the club to change the design of the Jersey next season the music in the stadium so like real world asset as you say today but they are actually real utility um and we've been working with more or less 80 football clubs all over the world a lot in Italy we have six clubs I believe six or seven clubs in Italy but Barca Paris s German Juventus inter AC Milan Roma uh and many others um Spurs and Arsenal and City and we created all of these tokens for the fans all over the world and all of this is based actually on a chain which is an evm layer one dedicated to sports and entertainment called Chile's where Chile's is also the government stock in so thank you Alex so you got about 2.5 million or so people on there 150 teams really an unmatched ecosystem but you mentioned that Sira was one of the first kind of Partners to come on board with you and we've got michelia here who's the commercial marketing director of Syria I think since 2018 Juventus Napoli bologna Udin Roma why is Syria so uh engaged so involved with Chile's on fan tokens thank you James and it's great to be here in Singapore and see the energy of this event for the second year in in a row I would say taking a step back that as Sports rights holder and as um League Federation or clubs we have one role we can arrive immediately to a wider audience there are new technologies new opportunities for consumers new brands that would like to generate awareness and to let their brand well be known by the fun base football soccer or culture as we call it can talk straight to three billion people in all over the world if you look at Sera you're talking about 700 million fans in all over the world and in Italy only is 34 million which is more than Alpha of the population this means that for brands or for new technology like blockchain or for ideas like the ideas that Tex pitched to Sera in 2018 and and 19 it's our role to embrace these new ideas and new technology and use the game and the Beautiful game to let the wider people know what we are talking about because in event like token 20 49 today we're talking to the straight uh core target audience when you open up through football you are going in everyone's house and when you go in everyone house if there is something that matter that can make a change so yes I think Juventus has been the first Club to embrace s.com and then the chil blockchain then AC Milan then Roma and then we open up to a new idea that now is scaling and is going great in all the 20 clubs y so we're talking football so I have to do I need to introduce Fabio canavaro I I don't know but for those of you not aware of who this man is hello Juventus Palmer Real Madrid uh the only Defender ever to win the FIFA World football of the year only one of three Defenders I believe to win the bondor um and of course World Cup winning Captain it's not a bad start for a CV right so you're obviously an ambassador for sirar and and you hear Michael talking here about bringing fans to the game how do you how are you seeing Syria evolve and innovate and bring fans to the game and and how do you think these kind of initi IES help um hello everyone thank you for this invitation so happy to be here in Singapore uh since Mikel now not because he's here but since Mikel is working s Liga area our F starting to change working a lot of innovation in technology working a lot of in a lot of things but um I think for improve our s our league uh uh we need to improve our stadiums we working on it we working we know the the government try to do the best because the difference between our stadiums and the rest of Europe is huge so I hope in the future uh our president our um clubs need understand how is important to have the new stadiums this is the key for our leagues so we've talked a bit about Innovation maybe James I would ask fa cuz when you ask the question one of three Defender to win the Ballon door yeah no I'm the only Defenders because the two of them are you claiming they're not Defenders no because beckh and B some some they are midfielders yeah yeah sweep okay we the only Defender okay Italian claimed the fame so so we want to talk about one of those Innovations now so I think we have a video about games scored bows one of the Innovations so maybe we can ceue a video [Music] inita nio barel super goal [Music] [Applause] [Music] in in of the leader [Music] Lukaku [Music] Lukaku you see how up to date that video is eh yeah it was last week last week we got Lukaku scoring for Napoli yeahh so so before before I ask Alex about the technology Michel where did this kind of idea come from and can you tell a bit about cuz we introduced it last year how has it evolved now for this year you know it's um when we saw the video you you you have seen the final of the cup Italia the final of the super cup and few game in uh in syia the idea came actually from this guy on my left and uh it came from Alex we were we're just talking about how to give to fans for real something at home because there was the big boom of nfts the big boom of memorabilia for for fans but then actually the real football fans they want something that they can touch and they can have home yeah but how to give a real value to something is what is more valuable than the actual goal scored by your idol or your main important player now it came to a a kind of a problem because when you speak with the sports guys in a football league like siia or like uh the French the Spanish or the English league you have rules and these rules are very strict once you score a goal the goal the ball CS back to the mid Center and then we start again actually so.com and chillits they are the only sponsor who stopped the game because you for real have 10 second of the referee going to the goal picking up the ball giving it to the delegate of s on the pitch and put it in a private box once it goes in a box then the journey that Alex will explain better than me starts in terms of how to collect actually the real bow but that is something that today has an added value through the game because when you see a big game for example on the 22nd of September next Sunday we have AC Milan inter is the Milan Derby the Milan Derby is one of the most followed game in all over the world this activation will happen during the Derby and through the worldwide fit on TV you can scan the QR code and take part to the auction so it's like our role is really to give something back to the fans and make our partners the enabler of something like this so I think last year 188 bowls were collected and redeemed this year you've got 100 seral matches last year it was only 44 so and the Sera BS today have been collected in more than 22 countries if I'm not mistaken awesome the goal that gave the scudetto back to Napoli scored by o man went back to Japan cool so it's exactly where you see the fan base and where you are really doing something for the fan so Alex mck talked there about sports memorabilia last year it's estimated the worldwide Market was something like $35 billion but it's estimated to grow to over hundred billion do in the next six or seven years but a lot of that there's a lot of fakes out there a lot of forgeries how does your technology and this process that you have help ensure that fans are really getting the value and the real deal of their memorabilia I like the fact that mik says that we stop the game uh actually ches is the first blockchain that that stop a real world asset game should I say hopefully it will not stop the blockchain but the um it's very cool when you can see some real use case that are not just about trading and you know moving tokens in that particular case we use Chili's as a blockchain to authenticate and certificate or certify um real or at least real product so in the case of the bowl and if you seen the video it's very clear for me to double down on that is every time that there is a goal in the M or some of the matches of the Sera the ball is literally taken out by the referee and put in a box uh that eventually we add the NFC SL nft chip so like a small NFC chip that has a nft that is minted on the trees chain and that goes on an auction where only Fant toen ERS of the team in AC Milan Juventus Roma Napoli Etc can eventually beid auction or win for free as well um this bow and so once you get that ball like the original bow that scored that goal uh you get it at home how do you know it's the real one well you put your phone on the bowl uh you will have uh like any NFC chip uh you you have like you put it next to your phone and it's going to pop up what we call a metadata that's going to give you all the information about that goal it was that day it was that player it was not Fabio cavanaro it was all of these play things that happened uh and at some point you could even have the video of that goal itself um so the idea here is how do you use blockchain not crypto how do you use blockchain to actually bring more value to the fan or more value to the to to to the to the sports itself because again what is more valuable than a football goal or bowl that scored a goal and that's what we've done for the last two years it's very successful we do it in um of course in Italy we're doing it in Korea with the K league and that's one of the most important things for us this year so Fabio Alex took a cheap shot at you there that you I I think I think you scored something like 16 goals in your career you prevented a lot of goals a lot my job two for Italy right so last year we had alesandro delpiero here and I asked him if he could own one ball from a goal that he scored and he said he actually did own the ball he had the ball it was the ball from the World Cup semi-final uh which you let's call it a pre- assist pre assist right you you helped create the goal so so let me ask that question to you maybe it's not one of your goals but of all the goals from your career from your teams if there was one bow that you could own any particular one not because Alex is here but maybe mat un or against French every year the the Italians always take on France think between Italian and French no it's just because you know with the this goal we uh we were still alive because one n against French was so difficult so this goal mean a lot for me and also for all Italian people because give it opportunity to to to the Penalty and uh fortunately for us and unfortunately for Alex we won yeah Matti means a lot to French people we need to change partner next year to have like a league where there is no Italians I don't think these days there is any embrace your ideas Al we'll have Korean next year so I I think on that point um Mel you know this is an alliance we've done you've said that's really driving innovation in footb for the fans out here that watch syri that are keen on syri are there any other exciting things coming something to look forward to to next for Syria yeah you know there are a lot of new things happening we are reshuffling completely the Syria approach abroad with full ma in Italy kind of of strategy in place talking not only about culture and football but talking about everything that is about Italy which means food fashion heart art culture and of course creating a lot of events along with our Legends like Fabio delpo toy or all the guys that have been writing the area history now it today is important not only to talk with our core uh historical target audience we need to to talk with a new generation with new kind of fans and that doesn't go only through orts or video games it goes even through technology like the one that we are talking about today in this kind of event so it's important for us to be humble roll up the sleeves work in this kind of of environment but especially listen and um Embrace ideas like what we're doing with chillits or what we are doing with social.com one important thing that Alex was saying before is that when we collect the bowl is not only a simple sponsorship you put a brand right there you get that uh money investment as as a sponsor and then the job is done the real value driven by these activities is that Seria during the game is using dedicated cameras on the global fed to show that this thing is happening for real okay because when you have when you see that video those are not normal camera those are the cameras that you have on the pitch the same used by the V to double check actually the goal so this is the role of a rights holder give added value involving every part of the job not only the commercial or the marketing departments but the sports department is involved the referees are involved it's all the chain that makes this blockchain activity happen that's it so Alex we've only got two minutes because we want to do something a little bit special with Fabio in a second so just to close out uh what's next for for Chili's and if people want to find out more and and sign up how can they go about it um well first we have a booth indeed here where we present lot of initiative including with Syria with Paris and gerain with the K League Etc and what's important for us Chili's as a blockchain as a layer one as an evm is how we manage to onboard real um utility real users uh and also massive um Corporation so for example recently last uh 10 days ago we announced a big deal in Korea with never pay never pay more or less the biggest company you can get in Korea 33 million users 18 million per day they launched a non stud wallet services in their existing app and the only chain that is currently launched is the chees chain and the reason we've done that with them is because they want to go in the sports space and we are the number one web three sports and entertainment company we are doing the same with K league in Korea we are um in Japan we've done a gen Venture with SBI one of the biggest Financial conglomerates so we are growing step by step all over the world with the with what we are building and I think what you will see in the next few years is uh more and more Sports property I'll take League one as an example which is the French league the equivalent of Sera but in France they launched their own Fantasy game uh before the summer and they developed their own Fant fantasy gameel and all of this is on the chees chain and done with the cards of the players and everything you can trade these cards and all of that is on cheese chain so we think there is ches is probably the only chain that has a real vertical a real Niche that makes sense globally and we're just going to continue to invest on that okay so we have 1 minute left yeah yeah let's wisely do we have time yes we have okay we have time okay so we have three footballs and we have a pen and we have a legend of football this could be sign I think yeah okay it's [Laughter] better so we're going to ask Fabio to sign these balls and what do you want to do punt it throw it careful [Laughter] oh y