Retail NFT Market: The Destiny of the Next Bull Run - TOKEN2049 Singapore 2023

let me everyone happy to be here let's talk about nfts and uh next stage of the market how the retail Market will fill the next level run so let's talk about this uh first what is variable uh wearable is one of the oldest nft marketplaces and we started as a Marketplace but now we have a white label solution like Marketplace as a service Marketplace for your community for your brand and we have protocol in API so we're enabling other projects and ecosystems to work with nfts to create projects that interact with nfts it's pretty robust any kind of experiences and we just starting so we experienced the crazy hyped or bull run as everyone probably who at least like a year year and a half in the space has seen as it was pfps it was like um board apes and um azuki and other like Moon Birds other pfps with a high priced cost like tens of thousands of dollars hundreds of thousands of dollars now this trend is fading away and we're seeing more and more um affordable nfts and it's a better scale more people interacting with them so let me take you to the Future in future uh we everyone like not everyone but many many people in uh NF in Internet users they will have wallets they will have um tons of nfts in their wallets most of this nfts will be free or really cheap low priced nfts it's like um same things like the co-ops like achievements uh loyalty programs all sorts of things and the end of keys will be the most the best method for Brands and for um companies to distribute digital goods and it's all about like digital identity it will be formed with nfts under the hood uh where are we now so at this point of Market there is just a hundreds um of thousands of active users which is a tiny tiny like a drop in the ocean of uh internet usage uh High entry barrier we still have a pretty bad ux pretty high prices and a lot of scams so all this just going away prices go going down um we're seeing better infrastructure such as base chains such as layer tools it's way more fast cheap and affordable and like easy to use uh everyone knows about like new projects uh on layer 2 since it's just like um you don't need um a lot of money to to interact with this type of nfts and tokens focus on Flipping so previously lately it was all about buy some nft by weight when until price will go up and just sell it so now we move into the collectible use case more and people more excited to collect things rather to trade them and just trading goalie goes down for the last I don't know like nine months I would say big marketplaces no it's this conception is also changing and we are ahead of this uh in with our product of white label Marketplace we're seeing more and more communities create in their own um special experience and the brand experience with different Explorer with different way to interact with their nfts and that's changing so different communities will have their own home for um for a trade and purchase nfts and interact with nfts so growth has been mind-blowing but has not yet created the sustainable accessible and safe environment for everyone um how will bring the next million people into web frame so first of all it feels like we're pretty confident that nfts will be the on the frontier of the next growth of users because out of all the crypto Primitives nft Steels is the most easy to understand for broader audience it's just very Visual and it's easy to interact with it's way easier than D5 and there was like was for any other crypto projects instances recently Tick Tock did the research and they just uh rated the tags crypto related text that Tick Tock audience use and it was like Bitcoin is here nfgs is here and the SEC the third closest tag was defined it's like way lower so nfts is like almost the same awareness as Bitcoin so very pretty confident that next growth cycle and next adoption of crypto will be heavily around nfts around digital identities and around digital Goods uh who will be the the best projects teams and companies who will adopt and use nfts that's games is one of the obvious uh uh change days for this loyalty programs digital Collectibles and fashion it's the four uh best kind of feed for for this stack at this moment but generally tons of things could be done with nfts nfts are the Cornerstone of digital identity digital Collectibles are not only about ownership they're about belonging and you want to be in this community and you want to own the center chip join your favorite brand on the nft journey is the perfect first step and we're seeing this uh not only with scripta a native Brands but with retail and traditional brands so some key studies we're working with one of the coolest things we've done over the last nine months it's a project for Mattel everyone knows this company they sell Barbies now they sell in Barbie in a digital way as a digital collectibles so this is a pretty exciting project for us so we power in the hall like um back end of Asians and trading experience so the prices there is really low it's below the one dollar can you imagine so people made more than one billion transactions of digital Barbies over the last like four months and uh with a super low price and everything is every drop they uh they made it's just sale sell out and in uh in minutes it's really fast and people don't really know that sanity is it's it's just like digital Goods that they like to collect because they like to purchase physical Barbies and they're like to buy a digital version of of them it's a really big audience and it's just lower prices and still same level of excitement next case I would like to talk about is McLaren toys it's a very old toy company U.S toy company and they have IP for uh many many comic heroes such as Superman Batman and and other other guys everyone knows from from the movies and from the comixes so average purchase price is 65 dollars so really low again and um gmv is pretty exciting so people trade these things a lot and uh they have a Cadence of every week they drop new AP and every IP is sell out in minutes so people really love it and they go traded but also they can redeem it and there is different mechanics behind and McFarlane has a huge lens on expanding this I would say both companies are just toy companies they're traditional companies they sell toys for like tens of years and they move into digital Collectibles and they also expand in their presence so it's just growing retail Brands who introduce new users and use cases to web free so we saw last like two years we saw really good first steps for Adidas Nike Gucci Mattel Creations mcfarin toys and we will and we we know that they have a huge plans and it's more coming how do we make it happen so excited brand experience Advanced customization Community safety royalties and other monetization avenues full ownership versus relying on third parties this is top five things that drive the adoption of digital collectibles There is almost 5 000 marketplaces and communities that work on top of wearable infrastructure and we have to power and maintain uh let's build together build your own Marketplace and you clicks on variable if you didn't have it yet also use our API if you have some cool project in mind and NF Keys just show us a email we would love to work with all the great new teams creative teams to power their nft experience so Partnerships at variable.com happy to work with you guys thank you thank you for your intention [Applause]