The Art of Technology in Redefining Ownership of Real-World Assets - TOKEN2049 Singapore 2023

good afternoon everyone my name is Asif Kamal I'm the founder and CEO of artify today before I start talking about the art and in general the tokenization of Art I would like to speak about how amazing this is to even think about making Fine Art collecting and investing accessible for everyone you know while I was growing up the art was around me the art was around us but it was not accessible the topic of art collecting and investing was not the common topic in my house on my dining table the vision that has brought us today here is the Democracy of Art in such a way that makes it accessible for everyone the title will explain the art of Technology well it is the fine Touch of technology that is making us all possible to complete our dream and make it possible for everyone to even think about uh collecting and investing in art I remember while I was entering and building this company it was a bear Market the market was falling apart people were talking all negative about crypto and blockchain and most of the people around us were talking about blockchain is not only crypto not only D5 not only exchanges well these were the factors were falling apart I thought what is beyond crypto and exchanges I come from a very traditional art background while I was doing my research and study about the blockchain and concept I was I was in love with one of the concepts the most hyped concept the most stock talkable conversation in the last two years you guys know I'm talking about nfts and since you know I come from a traditional art background for me the definition of nft was not only JPEG file it was beyond JPEG file for me it was a cryptographic tool operated by a smart contract that defines the ownership of a digital assets on chain that moment when I understood what is nft I thought to build something that will redefine the ownership of a fine art collecting and investing when we talk about Fine Art collecting Fine Art investing let me tell you the four percent of the people around the world they participate in this business financially remaining the art for them is just around them we breathe out we talk about art we see art we go to galleries we go to museum but are we really participating with art financially now only four percent of the people around the world they participate with this business however just for your information guys art has outperformed all the traditional asset classes in the last 30 years when you talk about asset classes art is one of the biggest asset classes over 1.7 trillion dollar asset class but it's not for the masses it's not for the everyone like I said when I was growing up art was around me but art was not accessible for me there I thought about building something for the world for the global audience to not only talk about art but also participate in art here I have we have prepared something very interesting it's a cinematic representation of our vision that will make you understand in a different way in a cinematic way what is artify I'll just present it to you the vision that we have built art is magnetic it spawns emotion makes you think and feel art is Raw Creation Transcendence to Infinity gives meaning to experience [Music] for some it's intangible an abstract Labyrinth of expression impression pain and serenity art is undying but also inaccessible it's not attainable at least not for everyone the most brilliant works of art have only been circulating amongst the top percent of wealthy families for centuries it's not democratic not open like it should be art should belong to everyone art doesn't differentiate art inspires Freedom where the Romantic abstract minimal or absurd art expresses Beauty passion ideas and love art is world's chain so are we so what is artifying artfi is the fastest growing community of artists at nausea and art investors on a mission to democratize Art ownership through blockchain and nfts and it's much needed tell me honestly what comes to your mind when you think of an art collector a rich top one percent billionaire who can just casually bid for a 30 million dollar artwork in an auction every week right this changes with R5 [Music] is democratizing fine art collecting by making it available to everyone once the ownership of a work of Fine Art has been fractionalized as nfts a dispersed group of thousands of people can collectively and securely own a piece of art history the concept is very unique anyone can invest a thousand dollars and own a part of a 10 million painting I'm 22 years old I can't really afford a million dollar painting but I can't afford a fraction of it and that's what R5 is planned to do combining technology with Fine Art the democratization of art something I'm really excited about what's incredible is that it's not a zero-sum game whenever the RFI Community gets a great price and a buyer for one of their collections they'll sell it off and all of the collectors will get a share of the profit so how does it work the physical art that a token will represent a fraction of will be on display at the R5 Foundation a non-profit public trust and a physical Museum designed with a purpose to lift the artify nft community experience art in real life and an additional system Museum in the metabores for instant access the value of my nfps is backed by physical art the world's most prestigious asset class this allows me to construct a portfolio which is uncorrelated to equities and commodities every time an NFC gets traded the royalties will be distributed to the original seller along with the R5 nft Community this is the first time top tier art will be accessible to everyone the first time art moved differentiate to those who can spend a lot and those who can spend a little for the first time everyday people will explore learn appreciate and possess incredible Priceless Creations first hand this is how art should be accessible shareable tradable affordable Democratic and decentralized join art fire B the revolution thank you very much moving on since I have the timer in front of me I would like to complete before the time ends so let's talk about democration of art investing and making it accessible and investable since so far I have been telling about talking about art is not accessible art is not investable but guys art business is also not investable when you see all these companies who sells art history South Bays all the big companies Billion Dollar Plus valuation their sales art you can't really invest in that those companies art businesses are one of the profitable business that we have but it's not investable for the retail investors to invest in while building this company I was thinking that this company has two kind of Tokens The non-fungible Tokens that let you participate in the ownership of a fine art pieces and the fungible token will let you in directly get exposure into a profitable art businesses here while building this company I thought not to have any kind of non-fungible token because of the skepticism around the ecosystem that time but then I thought there is no company that exists on the stock market or on the exchange that let little investors getting the direct exposure into the business of Art considering those facts we brought a revenue share model artify token for the people into the crypto industry to not only getting the exposure into the fine art pieces but also getting exposure into the business of Art we have prepared something very interesting for you guys to understand what is our non-fungible and fungible token here is the fungible token that we have presented for you do you know how profitable the art business is with over 65 billion in annual sales High commissions and Rising asset prices a handful of international companies have cornered this lucrative Market unfortunately you can't invest in these businesses if only these companies had a token or shares then they would be investable that's where the artify token comes in thank you heartfly is using blockchain technology to make it possible for anyone to own a million dollar artwork it's a game-changing approach to Art collecting and by holding the artify token you can participate in the success of the business the artify token is artfire's revenue sharing and utility token it is specially designed to increase in value as the company grows its revenues there is a hard cap of 1 billion and the fixed Supply will deflate as artify uses 30 of its revenues to buy back and burn the tokens finally an art business that you can invest in join artify be the revolution [Music] thank you very much since I'm not from the uh technology background I'm the guy who have always been dealing in art I breathe art I sleep art I relate to Art very much art is something that I understand art is something that has given me the name the money the status the lifestyle everything while you are passionate about something it is very important to build something for the larger audience having passion of something and keeping it for yourself or family is something that most of the people think and do while I was thinking to do something on chain the the only challenge that I had that the whole industry that I'm entering into is very speculative industry I come from a background where we talk about Aesthetics the appreciation of art the value of art I come from a background where we deal in the most this is one of the most luxurious asset class that we have I was very worried and very afraid that while mixing the Fine Arts with technology technology blockchain technology will it make sense for the people to think about it and then I saw the falling of the non-fungible tokens the different kind of uh you know concepts of blockchain that we were building and working on Arthur why not if it is a profitable business why not it should be for the larger audiences and we have been we have been building this company since 18 months I have my co-founder here we have presented something very very amazing here so the first Genesis offering collection that we are bringing in for the people to invest into are directly without any without any barriers because art always had a greater barrier we are eliminating all those barriers for you guys so this is the first time we are unveiling the first Genesis offering offering by what one of the top five best-selling artists in the world Sasha jafri guys this is the title of this artwork is Sixth Element we all know that our life arounds with five elements Sasha thought the the five elements is very important for our planet but at the same time bringing the another Sixth Element is also very important as important as air as important as water on Earth the Sixth Element is Humanity so he launched the concept called Sixth Element which was adopted by Rolls-Royce to to make a BS folks sixth limited edition car last year which was unveiled last year and it was sold based on the concept of Sixth Element Sasha we we were talking to him Sasha gave us these six paintings exclusive to artfi just to bring to the ecosystem of crypto and blockchain as our Genesis offering I will be presenting this to you guys and they are leaving this stage I would like to request you everyone to come and see our Gallery at level four uh and and thank you very much for having me here token 2049 to giving me such a space to speak about it thank you very much the six elements my fast fractionalized collection foreign