Tokenising the Billion Dollar Influencer Industry - TOKEN2049 Dubai 2024

all right can you hear me okay um I'm not supposed to be here on stage because my COA and partner is stuck in Singapore so I'm kind of replacing him so if you see my name is a little bit different than the previous you know presentation of the section today so that's wor my partner so anyway uh today we going to talk about uh the social media uh to initiation so this is the problem with the social media today that you know uh every day thousand of creators and influencer posting different things on different uh various platforms and you know the interaction between the influencer and the fans is one way so the influencer putting all the content up there and then the fan uh need to watch the content passively so so this is the way we think what would happen if the transition like and share can actually be in a handshake so whatever you put up there then you have the feedback from the the fan and then the re the comment repa could be a face to interaction I will come to that uh later on in the section and then also whatever fantasy you have we can make with this TR uh you know a meaningful connection between the celebrity and the the fan so um so we we have been in the celebrity management business over 20 years so we create you know a celebrity guide them and you know build up their profile managing social media accounts and we find extremely difficult to interact you know with the fan we don't know what kind of content they going to put out there uh sometime they put some you know tweet or or some pictures some video that The Fan really don't like it and then you know uh we just need you know to learn from there and then take the next step uh so I'm going to skip all this uh you know token utility are going to come back later I just uh explain a little bit more how the uh tokenization of a celebrity can Empower both fan and the celebrity uh her and himself uh so this is actually the basic function of the token have the governance the platform access the staking and the reward pool which is a very quite standard uh so this is the road map we're going to skip it on so so this is about us so we team up with uh India largest Media company called Aeros media so they uh have access to all the biggest celebrity in India with over 300 million you know s influencers uh even fans exclusive influenc ansers um so yeah so this is like um this is more like a dream that most people have so any of you are following some of the influencer and any platform at all any of you you are who you following okay okay so um so what we try to create is uh we try to turn the table around that how the friender uh win pause content or perform this different kind of tasks based on your request so for example I can give you example um uh if you are a fan of a movie star so she can you know using our platform uh coming out with uh a a a selection of different dresses where she can wear for the next shooting and then the fan with a Lo with the token can use that to make decision what kind of dress you're going to wear on the next shooting of the upcoming movies so this is one of the utility that you can use with uh with our uh platform um this is the and then the other for example I can give to you is uh the musician you know um she can request the fan to send some words for the new RCS of her new song and then fan can contribute you know for her um you know maybe it could be a big hit in in the next album coming out uh the other also uh business we can tap into is actually the the artist with you know uh for example a painting that they want create based on fan requests or they can select the fan the Super Fan uh to come invite them to come to the studio and even participate on the creation of the artwork and all this can be show uh you know actively doing from the start into the end of the section uh so yeah so this is the flow that uh you know uh you can uh really see it uh uh that we can engage you know with uh create a much deeper connection between the celebrity and the fan yeah so you know we have so many different features you know that we can integrate into the platform uh and using it to really Empower both Creator and and uh and their followers um yeah so so the target market we are looking for the celebrity the social media user the K the community leaders whoever uh want to use this platform to communicate with the broad of uh out audiences uh so this is our team uh you know co-founder myself uh my partner celvin and then you know the the uh AOS Media Company Founders based in India so we start with India because we think India has a very big you know Community for celebrities they have over 2,000 Bollywood movie stars and actress uh musicians and also Cricket you know uh which is the second largest sport in the world um so this is our um you know ecosystem uh we have the backup C some errors and then we have so a lot of features in in uh in the platform and we you know work with diff uh we build on the the binance smart chain uh so this is the mechanics of how this works uh the celebrity will create um a a experience token and with the experience token the fan can unlock with into different features and experience uh that we create okay so this is very interesting um feature that we building for our platform um this is something uh we work with uh uh AI studio in La so so each of us every day we wake up uh with a dream we may remember or we may forget it right so we create a platform that you can use your voice or prom uh with the reme uh your memory of the whatever you dreamed last night and that create an a a a picture you know a picture of it which is normal and then with our platform you can connect with the whole world whoever dream for example of a unicorn last night and you know like maybe a thousand people dream about about unicorn but the interesting part is is we would ask a celebrity conduct the same dream uh you know um translation and then if the algorithm of your dream the celebrity match we we will create an nft and this nft will be auction and the proceeding will go both to the fan and the celebrity creating a very strong deep connection between uh you know the the the the celebrity and and and you know the fan uh the other thing is also uh when your dream have been created into a picture then it will be inter interpreted by four of the World leading uh dream analyst and then it wouldn't have you know translate to something for example if a community of people who um dream about a big storm you know two weeks ago and then it happened here in Dubai and then that's something that people would use their dream for the future prediction and that's is the feature that we will build to engage the celebrity and uh its fans okay so this is uh uh the goto Market strategy so we want to aboard the web tool user who who are following our celebrity on different platform uh so we want to create a platform with a very simple entry uh with a you know uh non crypto Savvi audience to to to join um and then from there uh they can engage with you know through different um you know activities without even uh having any knowledge or or or wallet or any crypto um at all yeah so this is our uh key Partners um with Aros so they they they have under management over 10,000 K's uh so they have 300 million on uh subscriber on the the music channel and the uh TV channel and India and then they have 224 million pay subscribers uh uh you know worldwide so they have a very wide Rich of of audience so with that the celebrity they manage will help us to reach out a very big uh crypto I mean uh web to community they have so this is like a billion dollars you know sector uh that we attempt uh to use the real celebrity the real uh you know Creator behind a token you know un like many attempt have done in the past you know using the the the Twitter account or or you know uh unknown personality um yeah so they give you a example of one of the Ambassador that we have you know s on board this is a Indian actress with 75 million uh follower on Instagram uh and then you know we can create her own um you know engagement or or uh uh token we call it zubar because that's her name and then uh this is the way we're going to issue um some of the token now and then slowly uh you know uh release it you know based on the experience that we create for the fan to engage with her so this is one example how it look like yeah so this is how our business model look like uh with our platform with the our native token uh our Revenue model and uh the the Sal Circle how it's function yeah so this is g to give you example how huge the Indian celebrity Market is right so this is just very uh average celebrity that you know uh in a Ros portfolio in India so to go back to what we started so this is the the the problem with the social media that we hope this uh platform uh using the celebrity uh you know to organization can can overcome these issues right yeah so they see the flow of the from the the liquidity outside the buyer and then uh they can you know trade the token uh and then you know uh some fees go to the celebrities some go to the platform and then we do the profit sharing you know between the celebrity and the platform Okay so so any of if you have any questions um please don't hesitate to to ask if there is no question may I ask you one yes if not that m g you have chosen BNB chain may I ask you why specifically uh because first of all um BNB chain has set the robust security because security is very important for us you know uh and also you know in term of fees we need a low fast transactions you know Etc and I think also BNB had a very Vibrant Community behind uh you know the the blockchain okay so yeah thank you thank you so much please once again give a big hand to Pal vinciano