Gaming: The New Frontier of Engagement and the Next Social MediaRevolution

up guys welcome back to uh another edition of Napoli this is the first time for us and uh we are pretty excited because it's not very common that me and Morty step on stage together we are usually together all in the office thank you why don't you stop yeah of course yeah hello everyone how are you doing tired or not all good exhausted exhausted it's the last speech here and then tonight I believe it is the pizza party so you're ready for that okay I see lots of pizzas these days oh my God I couldn't wait to so guys just before to start I would really love to introduce myself and mortis because uh we are like nine years is in crypto this year it sounds like unbelievable but we started a long time ago with Bitcoin and we were reading this piece of paper called white paper of bit coin we fell in love with the idea of democratization of money through the time we became deons and we purchased nfts and we found out the beautiful world of communities in web Tre and that's why today we are talking about engagement the New Frontier of Engagement which is gaming yeah okay I go move forward yeah does it work yeah that's so uh as you know gaming is becoming a big industry so to make an example uh gaming is generating more than 200 billion Revenue yearly and uh I can give you data that maybe it blow your your mind that gaming is bigger than the movie and music industry together if you put all the cinema industry and music industry they are not generating a revenue of 200 billion and and this is you know something that of course maybe we are not considering because there are more than three billion players in the world that they playing playing different games it can be households inside a home that they are maybe playing Candy Crash it can be people that trying the that trying to play the fortnite who's a gamer here let's go those guys don't play I don't know you guys are not playing any games no mobile games no PlayStation no football FIFA nothing okay cool pass he's a sad person no maybe gaming can help you to we can have here yeah you're cool dude but yeah it's it's totally common that in the new generations people are always using more and more gaming especially for entertainment and also some people stop to play and start to watch others to play that's why there are some phenomenons like twitch that are becoming very viral you're watching other players Pro Gamers playing right yeah and this you know and if we move forward you you see here lots of brands are inside getting inside a gaming because gaming is becoming a brand new media so in at the beginning of 2010 every brand was creating their own social media so they were going to the Facebook they were going to the Instagram because the audience was there now the is getting inside the gaming because the audience is there the the new generation they're playing the games they're playing Roblox I don't know do you know guys how many daily active do who knows Roblox here okay many people do you know how many uh active player Roblox has every day how many people there are on Roblox like any guess see that one is monthly that's daily is about the population of the Italy yeah about 60 70 million people that they're playing every day Roblox and because of these old Brands you see Gucci uh Adidas and everyone is getting inside the Roblox and Roblox is generating lots of Revenue and this revenue is coming from different aspect I uh okay I don't know or I need I need to go down sorry so here you see I think great demographic infographic about how gaming is generating Revenue because it's completely changing at the beginning if you see with the arcade game with the PC game console mostly the gaming industry was making money through the uh selling the products who's having a console like who's having a PlayStation okay who had a Game Boy Advance okay nice yeah exactly so we were you know most used to still now buy the physical product in the gaming console you know a city to play the game on the on the PlayStation but with the introduction of the mobile it there were a new um somehow business model inside the gaming the game were becoming free to play I was not uh buying a game the game was completely free and when I was downloading the game and playing the game there was some mon ation policy inside the game so if I want to level up if I want to change my skins inside the game and this is becoming really interesting I make you an example you know fortnite is a freet to-play game anyone can download the fortnite it's free and they are generating more than five billion Revenue just by selling digital staff to make you an example the Armani group everybody knows Armani yeah Armani grou with the all the brands selling is a well-known brand every Everywhere by selling the real product they are making 1.5 billion of Revenue but fortnite by selling just digital item they are making more than three times of our money group and this shows that the you know how the gaming is reev re revolutionary and if you look at the Roblox in the Roblox they are selling digital items because when I as a Young Generation they go to the Roblox when I meet my friend inside the Roblox I don't want to look always the same because if I go to the work I go to the out I don't want to you know have always the same outfit or I'm Mark Zuckerberg that I don't have time to you know choose the new outfit but if I go there I want to change my outfit in Roblox more than 10 million people every day change their avatars so maybe they put a new t-shirt they may sneakers and this is you know driving and this is why for um fashion brands is really interesting all the fashion brand they see that in the couple of years one of the revenue stream is coming from selling the digital isem inside the game it's not only for fashion brands it's for any brand for real because we're always talking about crypto but nobody knows that the gaming industry is in a full Bull Run since 1985 like you see how much is growing and this is involving so many Industries like sport fashion ret whatever you know whatever you can think about it and uh it's not a case that a lot of brands are finding in gaming the new brands media and uh it's a Frontier where the new generation are spending more time because nowadays not many people are spending much time on Instagram or other social platforms probably mostly Tik toks but there's a big chunk of people young very young people you don't know where they are and brands are looking for those people to become their new customers and those people most of them are inside gaming that's why gaming is becoming really uh interesting for Brands and if you move forward mortis mortis can show you guys different utilities of exactly you know we were talking about brands are getting inside the inside the gaming of course there are different different use cases you see that Ferrari is going through the Ford night but fortnite mostly the users are between you know 14 to 18 to 20 and 22 and Ferrari knows that most of these people maybe one in one million can afford the Ferrari why they are doing this because they are doing the brand placement they want to showcase they want to you know show to the Young Generation what is a Ferrari brand how they feel even inside the game they buy a Ferrari and they do it inside the gaming so they do the you know uh you know product placement inside the games because why the brands uh go to the social media because there is the audience over there in the fortnite there are more than 250 million uh monthly active users so Ferrari goes there said that this is my audience and I try to somehow advertise my um my product there some some Brands they're doing for loyalty so for example maybe you buy from you buy from them a product a shoe and then they say okay now you are my customers with the gamification with the gaming I make you to stay connected with my brand so I'm give you a game you can put your shoes inside your game and you can level up and when you stay connected to the brand you become more and more loyal they give you some discounts to go back to that brand no they give you more maybe Advantage they can you can go to the fashion show so they great loyalty there's an education so for example laasa wants to show to the people that they are you using sustainable um agriculture even in the Brazil for the for the coffee so they make a game rather than maybe showing a video with the mission inside the game they show you how they are producing the let's say the the coffee and I said governance governance this is really web threee so right now we know that governance is happening by voting but there are you know we are working as introverts with some protocols that um they want to do governance in another way and they want to do it through the gaming so who will be the winner of the game decide what will happen to that money who will Who will get that money or who will decide what will be the next update no so inside the blockchain we know that there is a governance there's the voting by the by the token but also it can be through the gaming and at the end there the learning there are lots of companies that they know that the video um video learning is not working anymore you know I'm just front of PC I'm looking listening at a guy he's telling me what to do and then make a test but why not make it more interactive so to through the gaming it can be completely more interactive so there are lots of other use cases I just put five of them and there are lots of different brand you see and one of them that I want to mention um I think it was three days ago that Roblox made the uh announcement that they are now integrating Shopify so when you go to the Roblox you are making a virtual shoe that guy can also buy that virtual shoe by clicking on that going to the Shopify directly inside the game this is uh you know revolutionizing all the gaming industry because till now the gaming was mostly about virtual item but they are now adding the you know physical item layer so I I buy you know these shoes maybe Nike shoes now maybe I have some discount I can get uh you know the product also so we we are talking about engagement right this is might sound a little bit confusing but at the end end of the day all these factories all these companies Brands what do they want from you they want your attention it's like a sort of War for get your attention and it's not a case that a lot of Brands now they feel the competition not only against other brands but also against platforms like Netflix like YouTube and all these companies that want your attention and want to engage you through through gaming they don't want to become a gaming company right if you move forward why that why Gucci why Ferrari why lavasa why Juventus for example I was working with football clubs in the past why they don't want to become a gaming company if their goal is engaging you through gaming because making games is hard guys it's super difficult and these people their goal is just to use gaming and going through G gaming to get your attention they don't want to create the new Call of Duty with a new law they want to use the existing community of their brand and moving it through a game to bring more attention to the brand so they don't want to invent a new story they already have their own story but they need a tool that allows them to create their own gaming experience to engage better their users so here reconnects very well to what me and mortis two years ago um we were based in touring and we were thinking yo there is a huge gap in the market nobody is offering these to all these Brands because making a game it takes one year millions of budgets uh development cost like you need at least I don't know 400 developers to make something decent for a Big Brand so we decided to create introverse and introverse is exactly offering these we are connecting gaming Studios and using a lot of templates offering them to Brands so we connect these templates these mini games to Brands basically and we do that putting web three layers on top so we allow you also to put web threee uh things like products on top of your game like nftd collection token gating your experience and stuff like that and this is pretty cool because guess what on Steam 90% of games are not even reaching the break even so there's a lot of cool games that are actually not very well marketed on the market and nobody knows them and they usually stay there and they become out of shelf like they expire people will never use them we just pick those incredibly well executed games by some gaming Studios that they couldn't make the right marketing and we just remix them we reskin them we use AI we put new avatars we put nft collection in them and we basically create a combo for those brands that are in need for engagement for their customer base like we mentioned in advance so yeah if yeah so just exactly you know why what what so was mentioning is about you know gaming and what why we are using also the web three layer we talk about you know web2 gaming is about all these all the brands so um you know um you know with the gaming you can have to drive to Commerce like Shopify you can do the you know social activities so uh you can post on the social but what web tree is offering to the gaming is about the you know tokenization and real um real value to the gaming because when you are inside the fortnite like make make an example when you buy a Nike shoes inside the fortnite so you cannot use that asset inside other games because inside it is inside and database of the fortnite but what web three layer is adding to that is that nft so it is completely on chain it's not in the silus database so when I buy a shoe in a you know is nft then I will decide you know how what to do with that I can resell that shoes I can use the other word if it is compatible and this is you know what is you know we believe that web Tre gaming is revolutionizing and and also this is why many people many Ventures believe that the web tree will bring gaming will bring the mass adoption to the web tree because inside the gaming everyone is used to buy digital assets and right now they can do it inside the web tree so if we have the decent game inside the web tree probably there will be a billion users that use that game and even without understanding they will buy a it that will be completely onchain they will be completely nft even they don't know it exactly so this is you know what what web tree will will add to the gaming and uh because of many people are are bullish and also um you know last things that I want to say that you know what we are doing right now um as an introverse we are working at different fronts and one of them that we are super excited it is about um you know we are you know co- making ordinal collection this is for the first time is completely 3D this is a complete Alpha it is the first conference that we are giving some some info and and this collection will be 3D and also if you buy this ordinal collection you can import that 3D asset in in to the gaming so this is you know why really bullish and we are we are trying to achieve this I don't give more information because the in the audience some people we don't give Alpha because there still so many mon sping too much but yeah this is Extreme for me engaging because here we are always talking about engagement just imagine in other words to go to buy your shoes in Foot loer you can buy your Nike IR masks and nobody tells you where to wear them you can walk in the street you can paradoxically even go to sleep with your freaking shoes right who tells you what to do with your shoes but people can tell you what to do with your assets in game in web to gaming like if you buy a gun in Call of Duty where else you can use that gun nowhere else only in Call of Duty but with these nfts you can take your asset in any game and you can actually use Virtual shoes anywhere like you do in your real life so this is so engaging because compared to the old Gaming web to gaming you can bring your digital shoes in any game and any experience having different perks but yeah this is everything in a nutshell and happy to share you know the Ala with mores about our ordinal collection which will be playable in game uh for any further information just feel free to reach out to us and join our Discord and thank you so much any question more than welcome thank you thank [Applause] you e