Web3 tarantella friendly – Alessandra Brandi

well first of all thanks so much for the organization for those three amazing days but I have to say thanks for putting me in such a complicated positioning today because you're putting Li I think I'm the last presentation of the day almost after three days full of content and amazing it you know driven uh presentation and now I'm here today entertaining you with well a very nice picture about me and my son it's a very web web I can say that web tree driven you can say picture so what is the link between a mother a son and the blockchain technology to maybe I don't know that's another Tarantella maybe I don't know oh how does it work help okay whoa so do you any of does any of you know the meaning of the word Tarantella napolitan any any guess try try in napoletano yeah okay I will translate so two meanings the dance exactly so the the the the meaning we are referring to is when we have complicated and challenging situations that we need to somehow manage right and I can tell you that being a single mother of an autistic child with disabilities well it can be a quite a huge tarantas especially if you are in the south of Italy looking for a job because people like me are actually taking all the possible boxes to become considered the worst and impossible employment person in the world right I am a woman I am a mother a single mother and my child is disabled so it's like really are you kidding that you want a job in Italy so by the end of the day I still needed to work right and of course you need to work balancing your family duties and if there is any of you in the room having experience with disability he may know that it can be quite quite demanding let's put in this way and the other things to manage is your emotion because sometimes days can be very very dark and you may think that the only option you have is take a window open and make a big big big jump unfortunately I'm I'm quite a lazy woman and jumping is not really my cup of tea so I started to think how can I transform everything we are going going through me and other women like me in Something Beautiful how can I create a community where you know we can trust each other we can support each other that can be recognizable and easily finding by people on this case for example we are running since three day three years now like uh live social events with psychologist and women trying to hold women hands when they are trying to open the window we try to keep them with us and say hey lady you are not alone and how can I create job opportunities for me because at the end of the day well I need to work and how can I change the mindset because people like me like my son we are considered like social costs you know the government need to pay for us people need to spend money well actually if you look at us with a little bit of creativeness in know inovation and if you are a little bit crazy like me We may actually become a driver for Innovation we can become a drive for co-creating Value across all the stakeholders we are involved with so you know there is something we could actually do and the answer to all my thinking and all my he um headaches was the blockchain the blockchain was perfect because it connects people he helps to create new spaces in the market so create profit a profit that you can reinvest in the society making something good for the others therefore like less than one year ago I founded Nifty Naples a fital Marketplace combining Manifesto jewelry nft technology promoting job inclusion for women facing Half Lives you know we during the panel we spoke about how to create Mass adoption how we can engage people in using blockchain and then we said the some of the panelists are here we said that we need to make an inter an interface easy for people to to be used that's exactly what we trying to do in Nifty NEOS we try to make a Marketplace on a kind of Amazon when people can buy jewelry get an nft together with the piece of jewelry that they get that they have and also go back to the store having access to Discount special products and also have access to a community but the process has to be simple as as we said before if you paid attention during the panel it has to be as easy as an email address so one of the question I have been asked is why jewelry you know Italy is very very is the best place in the world to make a business because our bureaucracy is quite how can I say yeah another Tarantella and Jew is one of the toughest Market you can decide to enter because I have plenty of Regulation to to match and because I'm crazy and I love to make my life easy I started from jewelry the reason is that Jew ism is the most beautiful thing in the world right it's precious and it's something that you buy only if you really love the product only if you think that that compan is some how much your value is something that you don't buy for charity right you're going to spend thousand and thousand of Euro just to be nice to be nice on the planet and also we are from Naples so we have a very strong tradition in jewelry and we have plenty of Master goals meet all around if you go out of here like 10 minutes work you will be in boror fishi and of course I grown up with a mom uh which is now the most active web tree woman in in the world a very 70 years old lady uh support that she put me in jewelry shop since I was child putting me in cleaning jewelry dreaming in my jewelry and now having my revenge because I'm using her to test my product and my cost as you know Mom can be very very good at looking after costs so what jewelry jewelry with two specific keywords one is Manifesto and the other one is fital fital we are already went through that right you have my nft you go in my community you can of course have discounts but also is a Manifesto because it's not a normal jewelry it carries a meaning so I don't know if you can see I know this piece of jewelry is amazing so I really wanted to have a look at the picture so you have the sea waves the shape that represent the women's Trends the women that can you know face any kind of tough situation and then you have the vun the vu curves so our roof powerful angry crazy a little bit and then you have a blue drop representing the water the resilience by definition talking stories about women that can reinvent themselves thousand and thousand of time so it's something that you put on your hands so it's something that you use to enrich the part of your body that you use for handling the Tarantella of your life and finally is a sybol because any woman in the world that we wear this ring or will show my nft will know to which Community she will be belonging to which what she want to achieve with the other members of that Community using any web tree features such as the organizations Discord channels and everything that the technology so the very nice it guys that are developing for us now talking about social and Innovation what is nice in Nifty is that we use technology for driving a better world okay we we mix business we need to achieve profit otherwise we won't be a business uh but the goal is to get to to raise awareness to switch lines likees on issues let us let the people talk about us as an opportunity not as a cost it's the same that we have discussing during the panel like you know 10 minutes ago how we can use technology for a better word this is called social digital Innovation uh and Nifty has been awarded for that for with the diversity inclusion award but what is really important is the future uh Nifty is a living project uh the road map of course you know always the same stuff new products new lines new partners new day organization and everything amazing but what is the real goal the real goal is to become a very strong and reliable player on the market someone that can prove that a new way of doing business is possible it's if you ask me do you want to sell Nifty in 10 years do you want to become billionaire selling your company because of course I will be billionaire right with Nifty I will say no is not my goal what I want to do is to sit at the government tables or to sit with other entrepreneurs saying that you know I manage to use innovation to drive business and to employee woman if I can do that you can replicate my model and we can all together change the mind set that we discussed few slides before of course well in Nifty we can we can try to do that and we will achieve but the only way we can actually meet our goals is that if you guys as investor as a customer start to believe in our project and start to follow us on social or share what we do at things like that and to put content on the community because the road map will depends on the opportunities that we can all together find improve like I just you know I give you a ball right during the panel about making a collaboration why not but something that you can predict right if we get in touch if our community will get in touch a collaboration can come and if they can offer something more special to a much bigger audience creating value for everybody so the real driver it's just you the ones that will be actually building together with me the Tarantella friendly word thank you [Applause]