How Web3 is Reshaping Fashion and Luxury - Americo Cacciapuot

morning everyone uh I'm Amero kabot I'm the co and founder of wlabs So today we're going to talk uh about how uh web tree is reshaping fashion and the look reward and so on um so as uh I mean yeah as you can see like we've been working in the fashion industry for a long time it's been about 20 years and we always been very passionate about it moreover where in 2013 I started my journey in the blockchain um therefore a few years ago I decided to combine both passions and basically create wob BLS so we know that you know today we have a big problem uh whenever we're talking about luxury items most of the times we don't know if uh these items are real they are authentic moreover we don't know the materials that were used and uh and the consumer they want to basically purchase things from uh brands that they trust that's why we created wlabs uh so we're merging all right let's see a second so basically what we're doing we're trying to avoid these problems starting from um the authenticity as I was mentioning before it's really hard to see whenever you buy an item in the secondary if it's authentic or not uh it's impossible for Consumer basically to have a direct line with the brands and um and yeah uh those are some of the problems that we're trying to avoid our solution basically uh provides uh a proof of authenticity so every item uh can be certified that we can show that it's actually a authentic every item has a digital twin on the blockchain which is an nft and we call it certificate of ownership and moreover thanks to this certificate of ownership users can engage with the brands and Brands can engage with users ecodesign is an not topic right now we will be obligatory and uh our solution is is ready uh so we are uh already a step ahead of the game and I'm going to explain into details how we're going to do that so wlbs is uh basically creating what we call the future of a product passport uh the way we do it it's a bit different from the standard because we combine the traditional digital passport with the blockchain so all the information are actually securely stored in the blockchain and every item as I was mentioning before as a digital twin which is in reality an nft uh this technology not only provides a way to see if the items are authentic but it's also a great tool for marketing so the brands can engage directly with consumers we created a platform that it's basically made for traditional people so we believe that people need to interact with the blockchain and get the best out of it but they don't need to understand how the blockchain works so we took away the difficult part whenever someone logs in uh in our platform can just do it with an email and then we take care of everything in the background we create for them an account a wallet and whenever they interact they tokenize an item they don't do uh anything uh in the blockchain we take care of that so they don't have a wallet and they don't they don't pay for gas fees the way it works it's very simple here we have one of the shirts uh in this case we worked with the soccer team empo uh basically there is under the patch here an NFC chip I can show you with the phone how it works by tapping on on the chip I can see if the item is authentic okay but moreover I can claim the ownership of that Jersey so first thing I see if it's authentic then I get the certificate of ownership and then once I get the certificate of ownership the brand can actually get in touch with the consumer which is very important this is just an example uh the same technology can be applied with anything that is physical we work with wine companies we work with the leather goods we work with the uh with anything pretty much then whenever a consumer claims the certificate of ownership can actually interact with it this is very important because nowadays whenever you buy a luxury item if it gets stolen you can do anything about it but thanks to our technology if the item is stolen you can actually report it so by having the certificate of uh of ownership you can report if the item is lost or stolen so whoever is going to find the item by tapping on the chip can actually see that the item is stolen so it's reported and can get in touch with the owner of this property that's just one of the thing at the same time it could be transferred to someone else but let's say uh the new buyer doesn't have a web tree identity in this case I could just renounce the ownership of this item and then whoever will buy by tapping on the chip can claim again the ownership so this is a solution that we built all our items have this technology so it could be you know a bing bag it could be expensive shoes or anything else and we believe that it's very important because uh I mean there is you know a problem without authenticity and also with the stolen items and so on moreover uh our tool our software it's needed to tokenize the items so to create the digital passport but at the same time the brand can get in touch with the consumer and this is something that nowadays it's almost impossible so whenever a consumer claims the certificate of ownership they do it with an email and we create for them a web tree identity thanks to the email the brand can get in touch with the consumer we have two ways to do it the first way is to activate campaigns directly on the physical item so the brand could decide to give discounts maybe special discounts just for people that bought uh specific item or maybe it could be even a ticket to enter an event like the keychains that you all have that we gave at the entrance and um it could just be like a touch point for the brand another solution that we built is basically to email directly the owners of these items that were purchased by the brand so with our solution a brand called the you know see how many items were claimed or and decide to uh send an email with a discount or anything else or moreover could just email of all of them as you can see in this uh in this screen and we believe this is very important actually our solution can work with any type of uh Hardware devices it could be NFC chips it could be RFID or it can be a simple QR code uh we can provide any type of chips uh moreover if a brand is already using smart tags like an FC chips we can Implement our technology on their smart devices so they don't need to buy them from us uh our solution is very flexible obviously we work a lot with like luxury items where uh Brands want to use NFC devices secure but maybe you know uh it can also work with uh wines or maybe with anything that is food and beverage and just a QR code will do the job in this slide we explain why brands should work with us why company should work with us uh basically our platform uh it's we call it zero code you don't need to know anything about the blockchain it's very simple to use it's actually made for traditional companies uh you know we always have mind like a wine maker that is maybe in his 50s and so on so it's very simple it's just like using uh Instagram or Facebook if you want to tokenize an item you take a picture you write the information and you create the digital passport everything is done in the blockchain but we take care of that it's scalable as I was saying we are um Hardware agnostic we can work with any type of devices and moreover we can also work with the different blockchains at the moment we're working uh on ethereum on polygon uh on vchain and we're implementing AP chain as soon as it's going to go live but for us the blockchains are not a problem we can Implement any of them and anyone can use it it's not you know you could log in with the web tree identity with a wallet but uh you can also log in with a simple email those are are some of the brands we've been working uh together uh as you can see we have empoli we have uh jovic Foundation where we tokenized this tennis racket we worked with uh International BNL where we tokenized the the trophies for the first time in history and then you have a dianella which is a wine maker vchain is a a blockchain and then you have many other brands from like fashion uh from like magazines or like uh uh custom shoes and things like that custom leather uh so yeah that's all this is us if you have any questions please go ahead sure please yeah hi everybody um I would like to know what's the uh the standard on boarding process you have for a new brand so when you get a new brand on the chain I mean if you pass by the booth we have a starter kit uh that we give to the brands basically inside this starter kit there is an NFC card and then thanks to that NFC card that you can see how our technology works so it's the same as the keychain that they give you at the entrance if you tap on it you can see the digital passport with all the information and then you can redeem the ownership of that item so you see how it would work once you tokenize an item but moreover in the starter kit there are five chips that you can use to tokenize your items and whenever we have a brand we always have uh you know a call with them we can we show them the possibilities and we make an assessment so we see together what's the best solution for them because for some Brands it's very important authenticity so they want to use the most secure NFC chips for example some Brands they just want to show the provenance or maybe they want to show uh you know if the materials that they are used are sustainable and so on and maybe they don't want to spend a lot of money on FC chips they can just use the QR codes so we always have like you know calls with them meetings we work together with every brand so it's like a journey that we do together until the moment that the items are created yeah yeah we have uh we built a software okay let me see if I can go back so basically we built a software it's just like uh it's a platform where you upload the information and the picture of the items you want to tokenize uh this platform it's made for Enterprises because for example as I was mentioning we work with u uh wine wines a lot so maybe you have of one botle the same maybe you have 1 million so in that case you just upload the picture of that botle you upload the information and then you select all the chips you want to put in these battles you click on Create and then we do everything for you all the interaction on the blockchain so the brand doesn't touch the blockchain that's what we're trying to do because uh you know they don't need to download the metamask they don't need to buy a token to actually tokenize an item we do everything in the background so we made sure that the process it's very simple it can be used by anyone yeah slow um oh my God what's the BR I don't even remember ah yeah just said that blank yeah we need yeah we need to organize those as well it's very important but yeah I mean um if you guys have the keychain that they gave you with the Maradona the entrance you can tap on it you need to tap on it and then you can can redeem the certificate of ownership so you can see how it works that's the best way to understand the technology thank you so much