EBC22 | How Social Trading will Drive Mass Adoption in Crypto.

three two one [Music] hi everyone we waiting one second yeah good so i'm very excited to be here uh it's a great moment uh in crypto a lot of things happening a lot of people are building we do the same so my my presentation is a bit of a mix of um talking about mass adoption in crypto um and also social media the influence of social media but also a bit of the product that we offer i will not try to make here a business and product pitch however to just show you how we look at these things right so first of all um if we if we look at at what's going on in the market social media is so relevant in crypto if you look at it right so we have been hearing today that a lot of retail clients were dominating the field and institutional came in in the last last years but actually people who want to start their crypto journey they start in social media now yeah so financial markets because our company and i will talk a bit about naga as well but in the financial markets most information where you know in research reports or for institutions etc but in the modern world social media is actually the entry point into a lot of topics we started in 2010 with fitness and foods and you had these influences and now these days we have influencers right financial influencers and they're extremely powerful if we look at it even though there's more big money coming from institutions you see how powerful the community is so that's why um really there are internet stars um talking about financial assets and trading and they have a big responsibility and actually uh will help us to drive mass adoption so crypto itself is is still in the beginning a lot of people ask is it a good time to enter is it over you know is bitcoin dead etc i think and i think a lot of people will share that with me that crypto is a bit in the same stage where internet was uh 25 years ago i know it's a bold statement also it was repeated many many times but it's a fact because if you look at any financial asset class and its growth projections crypto will be growing faster than anything else despite all the turbulences that we've seen and i agree that there's a lot of cleansing happening at the moment but there's a there's a huge run coming up because the the upcoming generation they're all online right and they are all getting more purchasing power and they are starting their journey on social media into crypto because crypto is not seen as you know a boring financial asset so you'll see massive massive growth and i can always encourage anyone who's building and creating businesses that the big growth curve has yet to come and and that's that's a very very exciting fact actually if we look at what's going on in the market now just let me tell you about us as well to give you a bit more context right we already we we are someone coming from the fiat world i have to say that already because i felt already with my fintech company which is publicly listed in germany i've heard a bit old school yes because uh crypto is moving so fast suddenly d5 web 3 etc and we were doing the you know the boring financial trading stuff so we actually started as an fx broker cfds stock trading one of the fastest growing in the sector public listed a couple of hundred millions worth on the stock exchange um and yeah we we understood and understand how financial trading and the markets work right but we were looking at the looking at the space and we were thinking to ourselves how can we as naga as a you know non-crypto company become more a crypto company we had also in partnership a big ico in 2017 so we were part of we were part of crypto but we were not commercializing crypto enough right so we know with our one million clients how things work at scale we understand the financial markets we are regulated as well so a lot of things i've seen in crypto were missing it was also very interesting i'm seeing now something happening to the market as it should a lot of regulatory uh frameworks coming in which is extremely important um but there's a bit like about us so now we have identified a big problem in financial trading as well and in the financial markets and this connects to social media and and crypto so if you look at the fact how social media influences crypto it's clear people come to twitter they go to telegram they go to facebook groups i'm very sure all of you guys are in a telegram group of some project yeah or when you were participating in token sales nfts etc you have discord you have all these fragmentation across content right but everyone is searching for this content and there's a lot of fomo in the market as well because you want to know things first and then on the other hand you do have these influencers which are so relevant for creating mass adoption but those influencers are using all of these channels and they're they're sending you here you say like hey if you want my premium signals go to telegram if you want to participate in this job go to discord you know so suddenly you end up having five six seven different accounts and those influencers however they manage tons of accounts to monetize what they're doing because monetization is extremely important right so they need to be incentivized of sharing content and getting paid for it so this creates an issue it creates a huge issue because people who start their crypto journey are overwhelmed by choice and the fragmentation but again we are talking here about a market that has to grow or will grow very very quickly so how how can this be ensured that the leaders and the content creators and the influencers do not confuse their followers uh into getting them into too many channels right so this is the problem we were talking about and we've seen we have seen it many times around in nagas itself we developed a social trading platform which is one of the most popular in the market right now but we've seen the issues of people who want to share their trades or content uh sending people all across to many different channels and if you look at the target group and if you look at all of us how we started right um you have these crypto adopters and crypto adopters they they basically they have always formal as i said you want to have all the information at hand you never want to miss something you need to be always there 24 7 and it's difficult it's difficult it's a hurdle and it's not really easy um if you if you are a crypto beginner and education so a lot of people ask what happened to luna right and then you will see a lot of other smart people saying i told you algorithms but stable coins don't work yeah it doesn't work here i've seen it here and here and there but the problem underlying problem is research and education right ultimately and yes a small group of people knows what's going on but the others that we all need in this market we cannot scare off people we cannot force them to trying to understand we need to help them all to get smarter in the space because you cannot have uh uneducated retail coming into the markets being flushed from time to time and then all the big players are hoping that that they all can stand it because at some stage of course there's a risk that this asset class will be perceived as untraceable uncontrollable without any diligence behind where the entry to it is very difficult because there's no sound education and the influencers and the content creators have the responsibility as well to provide good education and content but again only what gets paid gets done you know they need to get paid and need to monetize in a good way and being aligned with the followers but this is really what's what's actually happened happens on the market right education and excess is the key for mass adoption and it's the fundament for a lot of big platforms to to survive so oops now we were jumping and then we come to the evolution of web one two three so we have heard a lot of it um i think that most of the platform were you know still web 2 in the last 15 years obviously and it was a massive success and web 3.0 for us is so exciting because you know you can own the entire process of offering of um of transactions and you don't need a middleman so this is really the disruptive concept and i think that's why a lot of people get extremely excited about it and we were also quite excited so we were thinking now yeah you have this whole problem of content creation monetization you have the lack of education and how can we as a company as naga ourself with the experience of running already a profitable business with 60 70 million revenues how can we enter the market and and help and build build a business case out of it so what we came up with and what we will be releasing this year is a tokenized feeds okay so think about your own social media profile in the financial domain where everything that you post is being minted as an nft and this nft has specific smart contract rules behind it right so it sounds a bit abstract but i give you an example you have a content creator who wants to share his signals and usually what they would do they would lead you to a telegram group in the telegraph group they would tell you you know i have free signals every wednesday but if you want the premium group you need to pay ten dollars and subscribe here put your credit card details etc there in naga x you have your post it's getting minted you say these are my signals and you can unlock this post with your wallet which is a web 3 wallet or our wallet and then you can immediately unlock that premium signal on the spot the content creator directly gets paid so there is a reality of course orders the cut that they want or any any pricing that i can choose and i think that's that's kind of the way where things should go in terms of a centralized content approach okay that's that's what the idea i'm sharing with you and i think this is something that will be coming up more and more in the future because this fragmentation is an issue and you can also see that super apps becoming more and more popular where people do not have to run five kycs and having five apps for the same thing so this is where we are coming from okay but we want to focus much more on content creation and influences and this is one concept which i believe can really work very well and then we are talking about educational content premium content we're talking also about trading and transactions so you as a content creator or trader you know they're sharing their signals right but they're followers they want to exactly know what they're trading and most of the time you cannot really copy trade a crypto trader you know because he trades maybe on exchange a and you're on exchange z then there's slippage then there's delays then maybe you were not subscribed to one of the five channels that this guy had and then you see him next day posting his profits uh and you're like oh i missed that out right and in our case for example you basically allow everyone automatically subscribing and copying your transactions and you get paid for it you get paid immediately for each volume that you generate so it's a different affiliation and and revenue sharing concept that is inbuilt into a platform such as naga and um yeah here you can see just examples and i think um what's really particularly exciting and i i strongly believe it with our team is that this you know people want to see everything at one spot they don't want to have five accounts and i think if you have your own profile where you see your nft collection you can um trade obviously you can consume content you know that these influencers or content creators are transparently on the platform getting paid if they perform they get not paid if they don't perform um i think that's that's kind of a thesis that we have that this might work you know and that's why i just wanted to present it to you to give you more inspiration of where we feel the market will be moving because i think there's still an underlying issue as described in terms of education and content fragmentation that's extremely extremely problematic yes so and this is something that you know we believe is also very very crucial we want to get mass adoption okay so we want people to join the space we want them to feel comfortable with that space and these are the the most important parts that um we need to stop overwhelming the community we need to stop um assuming that everyone will you know run five to ten accounts you will not reach everyone like that yeah i mean gamers were the first adopters now it's the young generation they're coming again they're coming all from social media this is their initiation this is their where they're coming from but if you want to reach everyone because everyone tells you okay crypto is the future it's the future of finance then make it make it accessible yeah and make it easy and don't don't overwhelm just do not overwhelm the users and make sure that everyone can understand that and in general i think that's what i discussed with having too many accounts and the fragmentation if we solve that this is one of our mission i think that there's there's a good reason and there's a good uh chance of potential that we and other players as well because the space is so big ensure that in the next cycle which will come as always after the cleansing that we have a better concept of educating clients and that we use social media in the right direction because twitter and co they were also responsible for a lot of bad things that happened even more than we might even understand because once more this is the world of information sharing it's on on social media for cryptocurrencies um last but not least just inviting you to come to our booth because we're a diamond sponsor we do have our own token as well but i will not bore you with that one you can just talk to our team and for my side thank you very much if you have any questions let me know thanks for your attention hello hello benjamin thank you for your presentation just from a simple user i'm here by the way here yeah just from a user's perspective you know in the tradition financial world platforms like oanda allows you to do i don't know like copy trading where basically you can link your account to other people other traders accounts and what whatever this guy does will be automatically applied to your account i was just wondering on your platform is it possible to do the same or because what you have explained to us is interesting but it's more i guess on the um i would say the influencer side because they would like to monetize their uh knowledge right they would give out signals but from a simple newbie perspective what's what would your uh platform propose yeah thanks yeah so uh actually naga um if you if you visit naganaga is a copy trading platform so this is the core what we are um we do have a concept where you can automatically subscribe to various traders we have one million accounts that are registered we are basically um a forex broker on steroids as they say because the forex brokers are always all boring on the you know it's it's very difficult to trade there and especially for beginners so we have a we have a leader board where everyday people are indexed and you can automatically subscribe to each position and this is where you know this is our major success it's 60 70 of the revenue is coming from the social trading concept then you have a fee then you have all the extra features around it but but the course really to allow people to in real time without slippage without any delays without any extra cost to copy people and i think this is um something that you know you have a lot of signal groups of course or robots and bots etc which is again not not retail friendly so what we try to do to make it as simple as possible but we understood that the most important thing is the supply issue in terms of who is the good trader who is someone who's willing to share right so um and the same goes to content sharing etc it's you know we have a lot of people who are interested but not a lot of people who know um so in our case we've developed it in a way that the the people are getting paid immediately so if you're a leader you get paid one dollar per trade no matter how you perform so that that's why some people on our platform are making 50 000 a month by just sharing their their trades and this is where the whole thinking concept comes from but it goes beyond trading because a trade is content if you think about it if i trade i'm creating or sharing content i have analyzed my traits i have thought about it i have built my profile so traits and signals are not just traits for us it's content that can be shared and duplicated or by by by other people right so but this is where we're coming from yeah we are we are kind of a pure copy trading platform okay thanks very very very quick okay hello thank you for the presentation i would like to ask you a do you interface your platform with the crypto exchange i mean do you expose your apis can you can we consume yes i mean naga naga is a group right so we have uh many many companies we have a payments app we have a copy trading platform and we have naga x nags or crypto exchange as well our spot exchange futures trading depending on jurisdiction of course and you can trade with us as well we have apis and you can you can participate you can also participate in programming your own trades and sharing them and getting paid for it and this is i think the most exciting feature about us because a lot of platforms they will allow you to trade but it will not allow you to monetize intel on top of it so you can for example stream your trades as well to the platform that people see it and they can copy those trades but we have a full setup when it comes to cryptocurrencies as well fantastic thank you so much thank you and thank you for the questions