Finance Innovation: The Practice and Thought of Digital Payments

[Music] this is I Sami M VB of solution delivery at pay apps I work more from solution perspective so probably my topic would not be more interesting but I would like to be uh introducing how we built smart and agile payment orchestration offered it to the markets either uh central banks also in the region and the other players just a quick look about paytabs pays started since 200 14 as a payment gway traditional payment gway and we have serviced millions of customers and uh we have done millions of transaction and billions of uh worth of money processing we are doing this by adapting Payment Processing uh building more products that can uh Empower end users that can empow Empower businesses and give them um the quick way to Market paytabs also is been ranked one of the top uh payment gateways in the re in the region by forbus report recently launched um our company strategy is to partner up with local government with uh with with even private Banks and Investment Group to empower them give them the solution so they can hit the market quite fast without the hassle of building the technology and having the the all knowledge that you would need to build to uh have such thing we have a dedicated offices across the region including here UAE Saudi Arabia Egypt uh Kuwait uh even turkey and aan and India so I would start today on the solution overview the the big picture of the solution what uh we have at paytabs we have three vertex one main vertex is the digital payments is the online payment gway everyone knows about it where we give you seamless integration with one of the top leading product where we also offer it to a lot of banks here in uee they are using us as authentic enabler because you know as been mentioned in the uh slides before uh I I join the the the banking sectors is a bit Legacy on the technology that they are offering so it won't be that sufficient for the End customer to integrate with the digital payment we are enabling here you can just have a drag androp e-commerce plugins for example to just start trading quite quickly you would have a power reports and a lot of other value added products as part of it and then the other vertic if you are a freelancer or or even micr vendor you can use one of our top leading e-commerce platform which is called pays to uh process the payment which is uh one of the pay UPS uh verticals that we offer to the market and then the most important one is the payment orchestration today as I've mentioned a lot of banks a lot of organizations they just want to kickart but they don't have that the technology they don't have the capability to do this so paytabs have tailored the orchestration from acquiring perspective From issuer perspective where you can just pick whatever you want from the solution and then put it at your end then you would be empowered and you would be go to market in no time this is how we have this strategy by having it either vertical or horizontal you can approach uh with the product directly to the merchant we can sell uh payment getways for example we can build from this basket like for example we can offer payment Gateway social commerce soft PA Hardware PA offline online transaction all are integrated in one solution so you just need to tailor whatever you want even from the issuing perspective we uh we do uh virtual card issuance we do physical card issuance and loyality rewards and so on and also one of the value added services that we provide is private labeling so you can have this full solution in in in no time to start processing at your end whether you are a bank or you are another fch in the region as well and this uh how we are leveraging on uh Cloud because cloud has helped us to penetrate a lot of markets quite easily and quite quickly as well because you know part of the things we are facing here is the regulation part government data residency and all of this so cloud is is is uh especially using it as infrastructure as a service is a big thing for us where we can leverage on the agility of of the cloud this enhance the operation from 20 to 30% for us where we can just spin a virtual machine or spin whatever infrastructure you would need quite easily and quite fast uh to be in the market and also enhancing the the operation by looking into aspects like AI um enabled uh uh Technologies like uh anti fraud using AI or even using generative AI as recently everyone is following uh how quickly it has uh emerged then security and reliability of of the the cloud is is one more thing especially you would have a firewall and other capabilities that you would take it without having the need to have it on Prem um we put our solution pay UPS assass as a Ser software as a service or Bass as well uh depends on your use case with all of the availability in the solution as well like QR payment digital marketing and so on so forth um our uh strategy at paytabs is to be agile smart and scalable this is how we do it we are working with the government as I've mentioned here in the region either here in UA or in Saudi Arabia we are working with the big uh Enterprises as well so one of the most important things for these entities they want to hit Market quite fast because you know we are in a very agile World So Far So This Is How We Do It using our own solution and leveraging on the cloud as well I know we we are working here in UA for example one of the big uh players with us is Abu taxi and when they have a special event or there is like a surge on the transaction or any we could adapt quite fast and quite quickly using uh the cloud this is one of the uh most important slides I have this is how we can connect the entire ecosystem using the orchest ation of pay apps we either homegrown solution that is been fully developed and built inside pay apps or even uh utilizing solution from a third par is connecting it to the same offering BM BM would be one of the things we work with Regulators as well card issuance and all of that so you can consolidate all of your payment Acceptance in One dashboard where you can see and track all of your transactions you can generate reports you can uh Connect customer directly to your solution and you can tailor it as per your needs no need to take the full solution as is and also we are working with the startups and other companies to be part of uh this offering and this solution uh that's it I just wanted to be in time so thank you very much for having me today