Building Infrastructure for Seamless NFT Adoption | European Blockchain Convention

[Music] perfect everyone happy to be here um let me talk about nfts a little bit so my name is Alexi Fallin I'm running rable it's uh one of the biggest infrastructure providers in nft space and uh also one of the biggest marketplaces so uh let me start with some questions that I'm hearing a lot recently like what's going on with nfts are nfts are dead or something so let me give you a little bit of a background why they not going to be dead anytime soon and uh we'll be in the space for as long as space will be uh alive is just because um blockchain itself gives gives us only one really really only one uh value proposition which is guarantee that digital item is unique uh so it goes with coins and now we can't double spend so we just can spend only once because uh we know the provenance of each coin so this is how we got all the money markets and programmable money markets and defy and everything so now same goes for nfts nfts works the same way blockchain guarantees that uh some picture or digital item which is UN fungible non-fungible is unique so meaning that everything which is non fungible and will be represented in the blockchain will be in the way uh in the form of nfts so the whole Market started from digital art which is very straightforward value proposition it's just the picture and from artists and it's Unique then we saw a lot of P p and pfp like a profile picture like board Apes they depreciated in price a lot within last several years so now we are seeing a lot of new stuff coming on the market which are not only pfps okay uh it's also AWA a lot of this things are coming so everything which will be tokenized and represented on the blockchain and non fungible like uh any items digital items they all comes in the form of nfts so to be able to work with this instances we need uh we need infrastructure so this is what we do uh we do indexers and uh metadata storages and consumer products on top of this infrastructure so we powering our consumer products but also many Brands and many other teams in web free space who want to build anything with nfts so short uh couple words about us uh yes we run the ral.com marketplace uh and we work with biggest brands in the space on top of their experience ex we free like nft experiences uh really good examples of our partners will be mcfallen toys M Mattel and Forbes so mcfallen and Mattel is one of the biggest toy companies mcfallen owns the Superman and Batman and all this Like Comics IP and they are dropping nfts uh for Pure collectible use case for about couple years now and this very successful they have their own audience it's a low price point same as for toys and people love to collect this in digital way same goes for Motel they known uh for Barbies and and uh actually the better collection will be a Hot Wheels because it's um anyway so Hot Wheels uh it's like a small cars uh so this collection is very popular and people trade they did like $10 million within last year with in in the like a highest be Market they sold nfts for $10 million and that's completely separate audience it's um people who like to buy uh this their items like in physical way they also some portion of this audience collect in digital way uh also we are the most cross chain so we support 30 chains now and uh the goal for us is to be able to support any nft on any chain so we keep adding chains and last couple years was pretty high on new chains so we adding all this uh we support evm virtual machine chains svm salana virtual machine and move based chains um yeah so this is in short what we provide is a infrastructure layer it's a index of all events with that's very important thing so basically on every chain every blockchain uh all events related to nfts what happens like uh transfers uh mint events we all in index all this and provide this data in easy to use uh format okay um so I will skip some slides a little bit more about nfts it's really Cornerstone Stone of digital identity now um digital Collectibles are also amazing in a way that we know them now because they are not only about speculation they about ownership and belonging and this is a very uh un like a fundamental use case for them so that makes Brands like toy companies are successful because people don't really buy this items to to sell it for higher price they buy it to just uh collect all items in one collection and people trade between each other to collect like the full set and um also it's like um a lot of brand um brand awareness uh this is how brands use nfts and this how it helps now to bring adoption forward uh some biggest brands who are in uh crypto those days um yes and um some use cases this is from what we do it's Motel case I already talked about this a little bit of mcfallen so also great use case um so more than 5,000 Community marketplaces meaning that projects running on top of our infrastructure uh that's great to see and yes that's um that's it for today and I can answer some questions [Applause] okay guys any questions uh no okay thanks everyone