The Future of Social Media for Blockchain Startups - Motolani Omotuyi

um next online is muali mutani so please with a warm Round of Applause can we welcome her on stage let's make that better she's part of us right great hello everybody GM GM GM all right so let me start so hi everybody my name is T and my full name is uani in case you find in hard and my topic is going to be the future of social media for blockchain startup and integrating AI to build and growing web Theory so next slide please next slide next slide all right so please just give me 10 minutes of your time and we are going to round up this section about our why social media is very important if you're in this space so I'm going to start with a question how many of us is on either one social media platform either Twitter WhatsApp okay what nobody's on Twitter or anything yeah basically almost everybody it's either on one social media platform which means at least in in everybody here we are using one social media platform and it shows how important social media is in our daily life how we are integrating social media in everything we do I want to I also want to ask another question how many of us is at least is in at least one group or another like a group where you get almost everybody I don't know why if I shy people shy yes basically almost everybody so from this data here you can see how 4 in us just only us 43% of men between the age 18 and 29 I've used blockchain before and if you check this data you see that between the age of 18 and 29 is very very potent they use social media a lot they also use blockchain a whole lot that's to tell you that okay they probably must have found blockchain through social media or like any other social media platform so to my next slide why exactly is social media important for blockchain why why I don't know if you're a builder here or if you're going to you know plan to build a project and you feel like okay you don't need social media you just need to build a product and you will not Market it you you need social media for visibility and awareness so this is like something that is very very basic your target audience that you probably want to use are all that use blockchain are between the age 18 to probably 40 and they'll probably be on social media so you need um social media for visibility and awareness you need them to know that okay you guys have arrived this is what our product does you need it for engagement and Community Building there's there's no way Twitter is like Twitter is the basic King for blockchain technology and you can also use it for community building so you basically need Twitter for Community Building you need your socials for for building your community you also need it for Education trust and credibility real time feedback and Inter insation so basically for social media you need where if you want to educate your users about your products you you need social media if you want to build trust and credibility trust me if anybody wants to Market a blockchain product or you're doing your research about a protocol or even even even in basic life if someone comes to Market a product to them I'm very sure the first thing you check is what are they saying on social media what's the feedback and that's the reason why you need social media to build your trust and credibility and then feedback so next up so what happens when you don't use social media what happens if you say [ __ ] it there's no point using social media I want to use traditional marketing what what happen is when you use like a web to marketing agency or like you try to bypass social media you have like a mismatch audience expectation in the sense that the people when when when you use traditional marketing they don't they probably might not even know your audience they don't know that your audience don't read newspapers or the way they the way they will present your product to them would would not meet your audience expectation I'm a social media manager and if I'm talking to my target audience and if you hon me for your project and if I'm talking to my target audience I know the expectation of what this audience want I know how they want the product to be marketed to them and you cannot compare that to giving the project to a traditional Market marketing agency to you know Market your product rather than not using social media at all another um issue of using traditional marketing is the P the space of change so sometimes last year while I worked as a social media for a protocol the the marketing head was using web2 um strategies and it was kind of very hard because when I make social media content I've made it and it has been approved what is trending today or what am I post today is is already I've already made a calendar since last month that's already a very big difference because what is trending today is different from what was trending last month and this traditional agency or not using social media might not understand that there are changes Trend change also even currently right now if I'm trying to make a content if I'm trying to make a social media calendar and I'm supposed to make four posts a day two of it can be constant but the remaining two are prone to change because I know okay today eth might be trending I have to use ethereum trending content to create the main content I want to create and these people might not understand that you not being on social media or you trying to avoid social media might not understand that this place change a whole lot then also I'm going to talking about no culture if you know Solana you know they have like this community culture where everybody is United together if you if you talk about um basically traditional agencies don't even use memes I'm very sure does anyone know about memes P memes or anything yes funny pictures funny caricatures you use to um Market a product I'm very sure traditional agencies don't understand that there is something called memes there something called you know Vari marketing also decentralized decision making in a place where you know on Twitter a project will ask you what do you think we should do next what do you think we should launch next and you know the Community get to decide what the prod protocol should do I don't think you can achieve that if there's no social media or if you're using a traditional marketing agency for to Market your products so that's one of the problem with traditional marketing so now let's go to the um the king of the boys AI why should you integrate AI with social media so blockchain and um um social media and AI they go and in and and the reason is because as a social media manager I'm going to be speaking from my perspective and I'm going to tell you how AI has helped me a lot so let me start from sometimes in 2022 2023 when Char B first came out I really hated Char B because why are you using B like why can't you think by yourself I felt I felt um chib was yet to take my job it's not doing it very well but as time goes on I get to understand that I get to understand that charity is not yet to take my job I just have to learn to utilize it and from utilizing it I've been able to like being efficient in my job it it doesn't mean okay I'm not I'm not smart enough charity is not is not trying to mimic me once I get my idea from charity I get to just optimize it with my human intelligence and I've been very efficient with what I've been able to do with social media then AI can help to you know predictive analysis I get to know okay what's happening next what's going to happen next AI has helped me with that governance and decision making and also personalizing you know content what does my community want AI can help me predict the my target audience who are the people okay I'm I'm this my audience they are between the ages of 20 to 21 and this is exactly what I like it's very easy for me like that as I've used AI then moving on um I'm basically almost done with my my presentation so my conclusion is um you don't have to think AI is the enemy here you have to like basically utilize AI just because you're trying to Market a product you don't you don't you don't you think okay once I get a product and I get users that's the end of it you need social media you need a platform where you can draw your community together so that is my conclusion AI does not mean oh it's going to be one big robot it can be as little as a software it can be as little as a chat box it can be as a little it can be as little as like Char that's um how AI can be it's not one big stuff that you need so that's all about my presentation thank you if you want to reach me you can scan the um the um stuff there you can scan out to reach out to me on Twitter thank you very much [Applause]