Turning Creators into Communities in Web3 Jaeson Ma

okay yo what's good everybody anybody still hungover from last night i know some of you guys are partying here last night literally at that table popping bottles so i hope everyone's okay um so everyone else want to say hello uh my name is jason maw i am a co-founder for a company called open we're a super app launching ip and communities in web 3. and today i wanted to talk about turning creators into communities in web3 and what does that actually mean and our platform open we are thinking about these bigger issues every single day of how we're actually solving some of these problems in the world and what are the challenges of our current day whether it's homelessness poverty globalization whether it's information overload the disinformation of this information age how does web3 actually fit into this how do we actually fix the problems with the blockchain and smart contract where does it fit a lot of times i think about occupy wall street but i think a lot of people haven't talked about occupied silicon valley what does that actually mean let's start back with web one so when you look at red one it was about one word read so whether it was netscape whether it was yahoo google we could search for information and it was the unlaunching of the information h and web 2 is about read and write meaning we can now publish we could actually create content and that created tech giants like facebook amazon apple youtube tick tock uber airbnb but the reality is this in web 2 most of the value accrued to a few tech giant companies and did not give back the value to the customers the clients the quote unquote users that gave it its value so this is where we are right now with east denver you guys we're at the future think about all the technological shifts when it was radio it was literally like one percent were involved and then within five years everyone was on board television then internet and now what we understand is crypto the blockchain so we look at web 3 it's about read write and own and for the first time we can disintermediate the middle layer and literally remove the middle man and this is what gets me excited every morning so if you look at the promise of the internet over the last decade and really like i said it's just a few tech giants that own all the power we call them fang facebook amazon apple netflix google combined market cap 7 trillion what does that mean for us when i look at web 3 it's really about putting the power back into the hands of the people web 2 it was a centralized pyramid egyptian structure where the pharaohs were zuckerberg where bezos were were you know uh gates it was baidu alibaba 10 cents when you look on my right here in web 3 it's not about a few with the power it's about all of us having power consensus community continual ownership together of us here not just them so i want to talk about the creator economy what does this actually mean i've been in the entertainment media tech business for 20 years now as an early investor in musically which then became tick tock me my partners acquired triller three years ago and when you look at the creator economy in web 2 i actually can't look back because when you look at tick tock right now look at these stats two to four cents per 1 000 views through a creator fund youtube 45 spotify 70 instagram takes 45 netflix takes a hundred percent i was talking to a tick talker at art basel miami and she literally said to me i have a quarter million followers on tick tock i have two billion views on one of my music videos that went viral and i haven't even seen a thousand dollars from tick tock she's like i just got dropped by a major label and she's looking at me like what am i supposed to do and i just like flabbergasted shocked disappointed but then i look at what's happening in web 3. last year you guys know blau the dj you like his music you like his fashion he's a really cool dude i actually know him through dms on instagram but he did something very very disruptive about a year ago he launched the first nft music album he made 33 different assets and said if you buy this nft i'm going to give you access to a vinyl record that's never been before released access to songs that i've never put on youtube or spotify experiences backstage in my concert he sold out in 24 hours over 11.6 million dollars on that drop to give you some framework and understanding i started one of the fastest growing digital music labels in the world called 88 rising right now if my top artist at our company gets a hundred million streams on spotify you know how much spotify pays us as a label three hundred thousand dollars then you think about after i pay out royalties to the writers to the producers what does that actually leave for the artists probably less than six figures if we're lucky so then i looked at another old friend i'd known ashton not very well but i took him to china he's a super super smart guy him and mila and you know they had this animated series called stoner cats some of you guys are probably familiar with this project and it's like his rick and morty it's like his south park his beavers and butt heads a bunch of cats that get high on wheat in california and he's like okay so i can either sell this to netflix get a few million dollars as my fee but own zero on the back end never owned this ip ever again they own the merch rights the theme park rights the video game rights the nft rights every right netflix owns he goes you know what i'm looking at cool cats i'm looking at board a yacht club i think i'm going to create 10 000 of these stoner cat nfts and just see what happens he drops on the mint and makes 10.2 million dollars in ethereum in less than 27 minutes after that gas fees 8 million dollars but it's still enough money for him to fully produce and own stoner catch which is now his simpsons his his his south park imagine that's a billion dollars of value okay and now he's only going to release the episodes to the nft holders of stoner cats and then as a community they're going to decide together do we even go to netflix and do a licensing deal and at that time netflix is going to pay me for what i already own and they will never own it so when you look at this i want to change the word creator economy it's very very web too let's just be real zuckerberg created this word user you know what users are the only other reference ironically as a drug addict okay think about that and what have we become in web 2 we become drug addicts dopamine to what likes retweets comments did she like me did she did she reply and we're just losing our minds in this narcissistic web 2 world i want to change the word creator to community it's not about the creator economy it's about the community economy of all is here think of it this way users are now members followers are now investors fans are now collectors patrons are now communities so how do we actually unlock this community economy what can we create together well in web3d world we all say wag me we're all going to make it web 2 was about me me me kim kardashian kanye west me web 3 is about us us you him her look at the difference of this over here this is what we're doing all day that's why we have mental health issues okay we're on instagram we're on tick tock we're losing our minds trying to be like someone else when we're not being ourselves look at web 3 twitter space a bunch of doodles d gens anonymous they're avatars you don't even know who people are okay it's kind of crazy i literally got pitched to invest in some company called simverse and literally no one would re were completely anonymous no one would even tell me who they were of course i didn't invest but i'm just telling you guys it's very interesting that this economy web 3 economy is about the community it's about us so what does this actually mean satoshi nakamoto 13 years ago gave us the first white paper on bitcoin on blockchain since that time the evolution the ecosystem let me think about us here in east denver tens of thousands of us here and we're only one percent of the world's population right now that's in crypto they're still 99 your mom in wyoming your cousin in shanghai your friend next door that's like crypto well that's scary it's messy let's be real it's fragmented it's not secure it's confusing it's costly it's these weird little guys with boarded yacht club t-shirts right sitting in front of their computers but how are we going to onboard 1 billion from web 2 into web 3 we got to solve this crypto web 3 friction and that's what we're trying to solve at open so what is open op3n we are a super app for web3 communities to launch their ip and to gather and to connect we're not mass like openc although we have a marketplace we're not singular like boarded yacht club or a cool cat we're not just a crazy mess like discord and neither are we just secluded to say hey you can only get this telegram group to get on that white list or allow this what we are is we're a centralized app and platform that empowers community decentralization think about it this way this is our vision imagine a world where every human can create own and connect their ideas to community our mission is to be a launch pad for ideas and communities to create meaningful experiences together keyword together so this is the actual open app i'm going to show you a live demonstration we're live in the apple store right now op3n you can download it go to our website op3n.

world and i'm about to show you in real life everything here that's truly built we're not a white paper without a product we are a full-blown product without a white paper and i'm going to walk you guys through the actual onboarding process so you see here you go into our app you can connect through your email and right away we will teach you how to get a wallet we're multi-chain multi-wallet whether it's a trust wallet metamask in this case click a few clicks boom you're connected now your identity and web 3 is connected to our app you now set up your profile you get your nft that becomes your avatar boom neighborhood shout out and now you go into like a tick-tock-like interface where you're now able to discover through nft video trailers different projects in web3 and so once you're interested in one you click into one and then you're able to see the full blown road map of actually what that entity collection and that community is about so this is neighborhoods one that we're dropping in march it's a k-town metaverse if you buy the korean taco in the meadowverse you get the actual korean taco at a parks barbecue in downtown l.a little cherries a k-pop artist that we're working with she dropped 5 55 little cherry pies little fruits think of these nfts as membership access passes into what her secret music video that's not on youtube right her secret dance video that's not on tik tok her content that she's never seen before you see you go into the website now you mint that's a 10 nft we're about to buy right now click in and you can buy with credit card you can also buy with your crypto wallet in this case we're using avax it's only 50 cents to mint where ethereum would be 50 bucks bam with apple pay right away you buy it and then it brings you right into the app once you actually purchase it with your credit card so we connect a stripe on the back end and you'll see it right here boom there it is in the app there it is on snowtrace after this you go back out and wham you are now accessing the secret music video that's only available on open if you bought little cherries nft so this is a secret music video and you're seeing all the content here this is an nft gated netflix youtube that we built for any community now there's more content you'll see here a dance choreography this is not on tick tock only on open and guess what you can still release it on youtube and tick tock later but this is just gated now and she's going to get 10 000 100 000 she would have never gotten from these other platforms and then there we go there's her community we built our own discord this is not discord this is our own chat community built in nft gated we can do live audio live video is coming all of this is only for those who bought the nft for this project and for this community so it's secret secret only membership access what's different than us in clubhouse and twitter space is we can actually share video we can share photos so it's sort of like zoom so you see this and this is actually live that's happening live he's doing it live and anyone can join in that community this is a rap artist we work with he dropped the six song ep on open before he dropped it on spotify he made ten thousand dollars he would have never even seen ten dollars from spotify nft gated our own music player this is not spotify this is our own music player built out then he comes out here and then i'm going to show you another little project that i'm very excited about uh i'll get into this in a little bit but basically this is neko the house everyone this is our cat our fortune cat have you guys ever seen like a chinese fortune cat all right so today we are minting 8 000 or 88 888 white list 24 hours for you guys today you'll get access to every one of our 50 plus nft drops on our platform this year so i hope you guys understood what i just saw i know that went really fast but end of the day is this as i close up the nft to me is a willy wonka golden ticket into a willy wonka world the reality is there's over 100 million willy wonkas called creators whether it's cool cats or board apes whether it's drake or whether it's bella porsche they are willy wonkas and that nft access card like coachella just announced two weeks ago we're literally selling a hundred lifetime golden ticket coachella passes people don't care if it's literally an nft or it's made out of mud they just want that access and that nft is that willy wonka golden ticket so the way we look at open is that we are a super app and this community that we understand in web3 is the entry point to a suite of services products and experiences this ecosystem allows communities to play with whatever tools they want and experience what they want so right here you'll see open at the middle we're multi-chain multi-wallet our entry point is community so think of us like discord but secure without the fishing without the hacking without all the bots or like wechat a super app that basically rules the world in china so think of our moat you come into open bam you're with your community you're with your cool cat gang you're with your board a gang you're with your little cherry fan club your bts army and from there we can give you netflix that is our own youtube video content our own music player spotify our own discovery instagram tick tock our own access point into a metaverse our own oculus vive vr ar and then from there we have our own secondary marketplace that's coming very very soon but it's a social marketplace where now i can literally swap and trade my board ape for your cool cat right there in the chat community and then we have our merch shopify gated we have our ticketmaster gated and what's really exciting that we're building and launching very soon is our creator porter well now i can be 15 years old in vietnam and i can go on open and i can mint my first nft and i can upload my assets and our generative ai will spit out 222 of the little dogs or kittens or whatever characters you want to create you can launch your projects publish your roadmap and then get it discovered and at the same time in the future launch your own creator token launch your own creator dao and have your fans manage with you your destiny that's now in your hands together this is what open is about we are gonna be the web3 super app and we're very very excited with all this to say this is what our ecosystem has so basically it's an evolving product what you see here on the top in phase one has already been created so discovery you'll see it right now when you download in the app you can connect fiat or crypto wallet multi-chain multi-wallet we have community chat live audio video coming soon we also have our own video player live streaming and music player what's coming in the next 90 days is our creator portal our gated merch store shopify our gated ticketing ticket masters so imagine now we know that you went to that steve aoki show in vegas in amsterdam and san francisco that you were not a bot you were not someone just scalping we know and we'll reward you we'll air drop you with gifts and tokens and freebies marketplace is also coming and ultimately the overall metaverse so i want to end this with today uh this is neco everyone say neko so it's a friendly cat it's the web free friendly cat helping us on board this 1 billion in web 2 into web 3 and i'm super excited about her because netco is 88 888 only for a dollar but here's the key if you go to this website today neccohouse.open.world will whitelist you in the next 24 hours you will get over 50 nft premium projects we're dropping on open over the next 12 months so i just want to say thank you all at denver east denver guys wag me we're all gonna make it let's all go let's go let's go all right peace drop the mic