NEXO: Don’t take it too personal. Why does the human factor matter so much? | ETHSofia

[Music] hi everyone hello hello guys I'm elor hi I am Dei I had Communications at nexo and we do coms and marketing together like hand in hand it's awesome to be here and to talk about how we're going to make crypto great again and that will happen thanks to the human factor so basically uh what's the human factor there is one simple truth that stands behind it and that is that evolution is the only constant this is the human factor this is what drives us as an industry as individuals this is what drives Us in creating new Services new products Etc every day we make new steps onwards and forward and this is generally Evolution and it happens only thanks to humans and this is us and we do it for humans at the end of the day our ecosystem our world is driven only by Evolution and this is the human factor yep so talking about humans uh there are over half a billion people already that's uh that been on board on crypto reportedly self-reportedly but as you can see from the slide there are quite some more people that need to be on boarded like 7 and a half billion people must be on boarded in crypto I think your math is correct Y and we can see that uh although the path is long we're advancing with a rapid Pace the growth shows that for merely 5 years we've achieved an adoption R that's already surpassing the number of uh users on PayPal and we're steadily heading towards the number of user that are using Visa and MasterCard andx which ISX which is the main goal that we're we're trying to do to put crypto in everyone's pocket um but where are these people as you can see uh there is a huge mixture of economies that they're currently being it uh some argue that the adoption rate is coming from emerging economies as you can see a lot of people are in advanced economies already but there is something that's common for all of these people around the globe and that's the need for crypto because we live in dramatic uncertain times we live in the times where well the normal the trfi world is fing itself we live in times with diverging Regional Dynamics and glob global economic slowdown inflationary pressures just the other day well it was not the other day the fat cut the rates by the massive half perent and they're going to cut more so we have Global liquidity is we have weakening Global growth like the MF announced Z Point Decline and that's not small numbers and what is very interesting is that we have weak performance in advancing economies but the Emerging Markets are standing still but why because there is one simple explanation for that there is the need for our industry in these places there is the need for crypto as you can see the adoption of stable coins not only in markets like Argentina and in Turkey is rapidly growing it's off the charts and people everywhere needs crypto yeah which is basically why there is a wider audience already ahead of us and these are normal people these are not people like you and me like I've been crypto for 10 years some of you even more but they're not on crypto Twitter they are not on Reddit they don't understand our languages and our slang and stuff like that but they have a need and they are already on boarded and we need to guide them through this so how are we going to do that well in order to do it we are OB observing a trend and that trend is very clear the market is maturing you see that from the past year we are also uh having institutions that are coming to the market we see uh more clear regulatory Frameworks being adopted we see that the market Cycles are being very I won't say predictable but at least we can anticipate them we can see that there is clear pattern kind of predictable kind of predictable there are patterns that we can observe so what are all these correlations leading to we we have an year-over-year growth that is reaching almost 50% in certain regions like subsaharan Africa Latin America Eastern Europe we are at the moment in Eastern Europe after all and I strongly believe you see the need for crypto every single day so basically this means one thing for us one size fits none my jacket wouldn't fit Dei his hoodie wouldn't fit me okay it would fit me but it would be baggy and sluggish and you don't have my style I don't have your style and up until this moment we worked as an industry where one size fits everybody yeah trying to on board everyone like building products for everyone actually it's in the very essence of the industry like cryp is for everyone but we're reaching the point that you cannot be for everyone you need to have a clear strategy you need to focus and uh now is the time for Focus that's what we did we decided that we need to focus but how do you do that um evidently you need to focus on something so we need data and this is where we started we did like this Mass massive study spanning over 20 months including more than 5,000 clients of ours from all over the globe and uh the results were quite surprising at least for us because following mainstream media it turns out that crypto is for the short gain it's it's for those who are Le uh looking for quick profits but our study shows clearly that over 2/3 of our clients are here for the long run hodlers true hodlers and do you know why it's very interesting nexo was created with only one single thought in mind to create the ultimate hodlers tool yeah because um as experienced investors in trfi already know there is this very simple strategy that you have to follow in terms of uh creating generational wealth and that is invest borrow against your investment and die basically transferring the world forward so basically what we're he seeing here on the slide is that the majority of people who are already on board at in crypto are in this mindset and another interesting observation that we saw is that almost the same number of people were people with substantial incomes considering the uh diverse geographical background that they're coming from which ultimately for us is boils down to one single thing and that is that crypto is becoming the dream we're all we're all hoping to be and that is a long-term investment uh trying to huddle as I guess most of you here are doing so what does that mean for us as a company uh it means one thing that we need to go one step further to continue what we mentioned earlier in the presentation and that is to focus on long term which means uh focus on clients who have a longer uh investment Horizon sorry for the mistake it's 36 months 36 36 months but we were rushing to here to get here and we couldn't uh fix the slide uh that these are clients who are willing to accept a certain level of risk they are aware that that there is risk involved in crypto it's not just pure gains and and uh secure profits but most importantly of all that those are people who are unbiased by the market fluctuations these are different people from the people who got here during the previous cycle and who got out got got out after that these are here uh these are people who are here stay so uh going back to the beginning of the presentation this means that we need to shift our mindset it's time to change the narrative as they said sorry and by changing the narrative we mean to go back to the basics and this means to go forward because Evolution as we mentioned is the only constant this brings us to a new vantage point something that we're having as a company towards the industry but something that we're observing in our clients towards the industry as well and we're trying to align on that this means to focus on the long term as always and now even more than ever and perhaps most importantly cutting through the noise because our goal is to separate from the crowd and offer something that's truly unique in terms of vision and strategy for the market and for our clients sophisticated so I would like to welcome you in 10 days to check our Twitter at nexo and see the result of this process of these two years and this is just the first step and over the next 20 months yes we like the number 20 we will be unfolding every step of the way of this new vision play it and that was all from us guys now let's get some drinks as I need them obviously thank you [Music] n [Music]