Hub71 Fundraising Roadshow - 10 Dec
Abu Dhabi Finance Week·Thu, Oct 9, 2025, 12:00 AM
Transcript
now it is time for Hub s1's fundraising roacho and it is one of my favorite elements when it comes to the Venture stage without a doubt and I'll tell you why but first let's talk about the hub71 fundraising Road Show and therefore I would like to welcome back to the stage hub71 CEO please welcome to the stage Ahmed Ali alwan welcome [Music] great to have you back on stage The Hop 71 fundraising roach it's always an exciting moment isn't [Music] it yeah always is and every year you know uh we're astounded by the great community of startups we have um by the great technologies that we get to see at hub71 and also by the great presence that we have here all that have uh you know interest in Founders and their Journeys so very excited for for us to kick this off today well and this is not just a normal fundraising roacho it's actually the largest one in the history of hub71 isn't it yes we have 35 companies that will actually I'm sorry about 33 companies that will be presenting over the next two days to today we have 16 amazing companies um hopefully they will Captivate you as uh they did us and we're very excited for them to Showcase their innovative solutions I think a common thing that happened to us over the past 18 months or so is that now that uh increasingly the more we see um our companies present to different um entities individuals uh there uh the the counterparts are left outand astounded by the quality of Technology the quality of people that are coming to Abu zabi it's not only Testament to the hard work that the H 71 is team is doing but the value proposition that Abu Gabi presents absolutely and you know I'm going to have to tell you something that you're going to love so ever since we doing the Hub 71 Road Show I had the look to look at the best startups and their Solutions are are good so my food my vegetables are being delivered by one of your startups after this one I already have free meetings set up because all of their Solutions are really what help me as a small business so it speaks about the quality you put on I know and thank you so much for being a a great fan and a great supporter of hub71 flow um this is the type of and quality of you know Partnerships of people of friends that we nurture thank you so much uh uh for that and hopefully these are all also exciting solutions that you think are relevant to you and if anything just even a round of applause to these uh companies that are you know um doing a brief Thing by presenting to you here today having embarked on a 12we well it's 12 weeks in terms of acceleration but a oneyear minimum Journey with hub71 um they relocated their families they relocated here to ensure that they are able to grow uh their business so they all have phenomenal stories we can't wait to hear these stories thank you so much always great to have you with us on stage Ahmed Ali alwan the CEO of hub71 a fantastic kickoff and now we're ready to go the only thing what I need a little bit more is for every startup a lot of Applause a lot of energy can we do that wonderful that is always needed so all the founders in the audience take the inspiration all the investors get out the wallets and checkbooks because you will need them let's get started with the Hop 71 fundraising roacho and we're starting with the first startup which is metric the co-founder has been in business since the age of six and she started her first proper business at the age of 14 and ran that for 10 [Music] [Applause] [Music] years what is the one thing in the world that all of us business owners wish we had other than more money it is the ability to know what the next correct decision is for our businesses what is something that allows us to make better decisions data 3.3 billion US from 130,000 businesses that are already on our platform from across 190 countries this is a proprietary transactional data that metric is already able to translate into better decisions for business owners for the last decade I was on the other side of the table I was a partner in a VC fund I was an adviser I worked with thousands of businesses and I saw on one hand their absolute disconnect from their numbers and on the other a lack of sectoral or Regional benchmarks that would allow them to track and chart their growth this results in suboptimal decisions taken daily based on gutfield instead of any kind of data and this is why along with my co-founders Omar who's a charted accountant also previously a partner of VC fund worked with hundreds of businesses and our amazing CTO Dr habba Who has 20 years of experience in data science machine learning AI we decided to build metric metric is a financial management and financial analytics app built for smes through simple input and by connecting to various platforms metric Aggregates fragmented financial data and benchmarks markets where data is otherwise extremely hard to find translating all of this into simple bite-sized actionable insights directly for the business owner on top of this we plan to layer Financial products such as debit cards loans payments and more we're already making money by subscriptions and we Forex our growth in the last three quarters our focus is on the UAE and Saudi where we already have more than 16,000 businesses using us at metric we're building the future Future ofme Finance where numbers are not just for compliance but are truly a growth lever we've been backed by some amazing individuals and organizations and if our vision excites you please look me up or come find me at the metric Booth thank you so [Music] [Applause] [Music] much hi everybody I'm John Shaw I'm the CEO of AD valy machine A Jones VII startup today banks are broken there's inefficient processes and a lot of costly regulation uh banks at the moment look at genv as a solution however there's a lot of costly programs by system integrators that resulted in about 90% of all workloads not go into production ad value machine solves this problem by finding a single pan of glass across all geni transactions we provide access to model providers from open a and anthropic we have custom guard rails and support around uh Enterprise connectors and we also have human Loop for risk mitigation what we're super excited about is the Advent of uh agenic workflow and we support that with our platform what the B biggest um um piece of um uh cost for a business today is payroll now agented workflows solv that problem by automating business processes sometimes taking humans out of the loop let me give you an example of that a typical loan process is normally over six stages the biggest part of that and the most costly is the credit analyst review of financial statements this results in Banks taking six weeks to do loan approvals this cost banks on average from thousands to millions of dollars our agentic uh credit analyst solves this problem in real time providing banks with real-time loan decisions this one workload as a example le as a a market opportunity of 300,000 credit analysts work worldwide each analyst is very expensive so it's a 20 billion market cap so in terms of traction we have 10 Enterprise deployments including a largely Regional Banks two pent pendings and we're building a channel ecosystem we're experienced co uh Founders we've built startups from zero to exit and uh my background is in AI with Amazon web services uh last month we did 170,000 in revenues with seeking 5 million in seed funding I'm John Shaw thank you for [Music] [Applause] [Music] listening my name is sha um and I'm representing company called growash um myself and my co-founder Ena met whilst working together at talbat where we were responsible for building and launching all of the restaurant advertising technology across the Mina region um and we're now trying to solve the problem that we created which is postco restaurants have become e-commerce businesses without realizing their e-commerce businesses over 40% of their orders come from online sales channels today um but they're trying to do that like it's 2024 sorry like it's 20 2004 um they're using fragmented data limited limited digital marketing expertise and a lack of Industry guidance to try and solve this problem of return investment on growth and growash our mission itself is to make data make sense for restaurants for a combination of Integrations AI business intelligence and Innovative campaign tools we're trying to help restaurants optimize growth strategies like Advanced e-commerce businesses thanks to our ability to positively impact restaurants at scale we've built a business that's generating a million dollars AR across five key markets in the GCC and also Romania uh we're working with over 350 restaurant brands from large Enterprise accounts down to small locally love Brands as well on average 15 % of gmv has invested by restaurants back into these channels to fuel that growth that we' talked about already and that means that we're operating a space that's estimated at $150 billion industry we're the most advanced and Innovative solution for restaurants and the only platform leveraging AI to build a vertical online um AI agent that solves the strategy and planning problem we're currently raising our preseries a and would love to speak to lead potential lead investors that are Keen to join our mission um so please do stop by the booth say hello to myself and my co my colleague Isabella and thank you so much for your time really appreciate [Music] [Applause] [Music] it did you know that over 1 billion orders are placed online in the Min region every single month hello everyone my name is Ahmed rust I'm the founder and CEO of Wilt Wilt started with a clear mission to give anyone the ability to create an Arabic website in a fully localized experience and we currently have 10,000 paying customers with over $1 million in annary caring Revenue but along the journey we identified an even bigger challenge that online sellers face significant challenges managing their daily operations from collecting payments and shipments to customer communication and growth with 20 million social Sellers and small businesses generating over 1 billion orders a month this Market presents a $60 billion opportunity to capture this potential we've decided to offer our e-commerce 100% for free this shift will greatly increase the number of active merchants and significantly increase the number of orders our business model is very straightforward we monetize every single order whether through W shipments which enables Merchants to ship with top to you shipping companies or through will payments which enables Merchants to accept online payments almost immediately with just filling a simple kyc we're currently on boarding 200 Merchants every single day completely organic and we're expecting to close the Year by 5,000 active Merchants generating over 5,000 orders generating over 100,000 orders a month we're 70 professionals with a vision to empower millions of merchants across the region and Beyond building a world where anyone can build and grow their businesses online we're about to start raising our series a so if you're interested in democratizing e-commerce across the region come find us thank you so much for your [Music] [Applause] [Music] time perfect customer and a perfect hairstyle as well my name is is SM I'm one of the co-founders at Livelink we're building the future of video editing and that's the ability to take thousands of unedited clips and at the click of a button turning those into TV shows movies or fully fledged marketing videos in the past year we've gone to 150,000 monthly edited videos more than doubling our usage every month and this has happened because of one key Insight speed uh we're getting our users using us multiple times per week actually and live link is by far the quickest platform at turning long videos into Clips today we turn 5 hours of work into 60 seconds of editing on the monetization front it's very straightforward our SMB clients pay pay between 20 to $50 per month with an Enterprise plan available for larger customers that's allowed us to grow now to over a quar million doll in annual revenue with three trials in place that should more than Forex that in the next 6 months our founding team is made up of former founders with exits exg googlers and content creators with experience in the video space and that's the team that's allowed us to have raised from Twitter's co-founder Google's black Founders fund and a host of funds in Europe today we're raising $1.5 million to double down on the growth that we've seen in AI video AI started and executed very well in text followed by images and the final frontier is video and we think live link is best place to execute online so if you'd like to have a conversation my email is is Liv link. thank you [Music] [Applause] [Music] um I'm Patrick um real data we are enabling any sance camera to be smarter since Inception in 2018 we have been deploying into Global scenario from North America to Europe to Southeast Asia and to now my second home UAE market and since then we've been raising more than $8 million and that has been deving into our world first fully software basis offerings where we can connect any cameras surveillance camera for instances to our Cloud to perform you know AI related functions and features apart from traditional Market where we need to require installation a lot of different hecs we can just deploy within 5 minutes within your premises with an exceptional quality and results in achieving more than 99% accuracy in our solution we are also deploying into multiple scenarios from retail shops to help you to understand customer Behavior to shopping more on leing planning or even to larger permises such as um stadiums or public infrastructure to help with you know realtime operation analysis going Beyond from just through you know analysis and operation we also have multiple different AI functions releasing very soon one of them are uniform recognition model where we help with understanding staff performance and on top of that we also actively developing our fraud detection model for the European market and US market and last but not least a new initiative that we also deploying right now is our AI powered advertisement board where there's a camera on each of these advertisement board where we can scan the audience and we can feed the most targeted materials to your target audience in the offline spaces so right now we are um you know actively expanding our business reach as well as looking into our pre serious spe funding I'm Patrick the COO and co-founder of data feel free to scan this and you will link it to my WhatsApp and look forward to talk to everybody um within today or tomorrow my B my booth will be tomorrow and look forward to see everybody again thank you very much [Music] [Applause] [Music] hello dragons we are on a mission to remove the biggest bottlenecks facing renewable building materials did you know that there are more than 240 million containers shipped every year all around the world and for that to work there are more than 4 billion documents at in circulation at any given point and because of this the UN is enacting new regulation to make these documents electronic for the first time and this and this new regulation is a catalyst for digitizing global trade but it's also an opportunity to combine new technologies in exciting ways so why do I care about this at my Peak as a supply chain manager I was managing three 100 containers per month and that's when I noticed that everybody shares the same problem because it's very easy to because the market is not transparent it's very easy to buy too expensive or sell too cheap and at the same time managing in Global Supply Chain is an absolute nightmare that's why we decided to build the operating system for Global Timber and companies come to us because we help them to increase revenues and to save lots of time through best-in-class Market data they can improve their pricing two to 5% meanwhile automating their supply chain processes up by up to 85% through an operating system for global trade and the best thing is we already have customers in over 20 countries so who's behind this now you know me a little bit my co-founder M comes from the shipping side were supported by a professional board and even advised by top industry leaders and we're here because we want to scale proven strategies and products but also launch a trade finance service where we have $3 million in Lois to learn more about one of the oldest and most important industries in the world is being digitized and monitized scan this QR code thank you so much [Music] [Applause] good evening ladies and gentlemen e-commerce has revolutionized retail and thanks to companies like Shopify today anyone In This Crowd can go online and start selling in seconds however all retailers need product to sell and the means by which they get this product today by a wholesale is stuck in the past with Brands and Retail spending countless hours on manual processes and losing millions and missed opportunities because they can't find the right customers and that's where we come in Kingpin is an AI enabled B2B SAS platform that allows Brands and Distributors to reduce their operating costs by 60% and grow their sales by 20% and since we've rolled out this product only 18 months ago we've managed to find a very interesting across emerging markets and signed on Distributors of over 200 Brands and 4,000 retailers and not only that we're seeing that these people actually love us and today thanks to some very exciting Network effects that fuel our growth we're seeing our user base expand and explode across 75 countries and within 2024 alone we've seen our transaction volume soar Beyond $75 million this is a billion doll opportunity in annual revenue alone and what we see is that we have a very clear three-part plan to take us there from where we are today it starts with amassing sellers that have a fit to our product and embedding within their workflows and taking a slice of that transaction fee by layering on sales enablement and fintech uh Services think of it like putting a nice piece of Sharma on a SK skewer spinning it around in the rotisserie and taking a nice sh nice sharp knife and taking a slice of that transaction volume and this is a business where we've managed to assemble a world-class team of people and investors and today with both for co-founders from wholesale and Retail with three generations of background in the space uh operating successful businesses between Mina and latam and our cpto expert adviser who's exited a business for close to half a billion dollar within the same space in the US we feel we have the right team and energy to go out and capture Emerging Markets are you ready to be a be a Kingpin and join us in building the gateway to Emerging Markets thank [Music] [Applause] [Music] you hello my name is Marco founder Evan Richley and we're transforming potential into performance youth violence low academic performance and poor mental health have one common denominator and that is low self-esteem years ago I learned firsthand that self-esteem is the determining factor in both personal and professional growth but what if I told you that 75% of children struggle with low self-esteem and this isn't just a problem for kids because it follows them into adulthood impacted their career prospects the relationships that they form and their mental well-being now this translates to a massive social and economic burden costing billions per year because organizations are struggling with disengaged students unproductive workforces and Rising mental health cost but and richly is changing that our platform as a service delivers self-esteem development at scale leveraging Ai gamification and data across the sectors of healthare education and Workforce now we've already done over 2 million in Revenue to date in each one of those sectors and our business model is pretty straightforward we have a per user call cost built on a subscription basis we've partnered with organizations like the Abu Dhabi Early Childhood Authority where we've helped kids like Nicole who was struggling with social anxiety transform in just six weeks to a confident class leader effectively engaging her peers we're also piloting and richly across corporations embedding into their holistic employee well-being programs we're improving things like productivity resilience and overall well-being we're tapping into a $60 billion vertical across industries that we've already penetrated now what makes us different is our holistic approach in a family inclusive platform and I've put together a team with the combined 60 years of relevant experience to make sure this technology is both effective and impactful in global markets so join us on our journey as we transform potential into performance if you if you are Health Care education and Workforce looking to scale positive impact or cross your organizations find me after this presentation in let's chat thank [Music] [Applause] [Music] you at capade we make it easy for people in finance to work online with their Partners this is going to be a $30 billion industry but where we sit which is collaboration across entities the tools aren't built for purpose or sometimes not even compliant last year Apollo tpg and Carlile were among those who had to pay two billion in fines for non-compliant messaging fines that could have avoided if they were using cap Cade at the time but thankfully they're actually using cap Cade today and that's because we provide a secure portal to manage documents data and workflows across teams our products not only safe it's user friendly and intuitive but more importantly we're validated every day by the best customers in the world we have users all over finance and we've seen that our platform has grown 10x this year we've also tripled Revenue we use ass SAS model with a sixf fig Enterprise tier with amazing customers up there like Seamans JP Morgan and one of our favorite success stories Apex so Apex is a billion dooll Financial Services firm and every single month they have hundreds of thousands of deliverables to coordinate between themselves and their Partners so this is literally millions of tasks millions of documents every month that were done over email but now with cap Cade they're Reinventing their service delivery for the better and because because we a globally critical platform for them they're onboarding all of their clients which means folks like Black Rock and mgx will be using capade every day which brings us to what's next so we have 10,000 firms on boarding 2,000 are already active and 80% of all these folks are ideal customers for us we also know that when people are exposed to the platform they convert so that's why we're here today because we're scaling in order to meet this demand uh we're raising around so if you're interested in learning more we'll be outside thank [Music] [Applause] [Music] you hello it's a pleasure to be here today to present to you biotwin a human virtual twin company before I tell you about their problem or tackling want to tell you a bit of a personal story the story of my nextdoor neighbor je Jean was 55 years old really healthy to good care of his he then all of a sudden he's diagnosed with pancreatic cancer stage four you'll guess it XI is no longer with us today XI is one of many death that could have been prevented by early detection which is what biotwin is all about by creating a virtual twin of you we can early scream through different cancer and early Diagnostics makes all the difference in terms of survival rate how do we do it we send you a kit at at home we ask you to pick your finger send off a few drop of blood send it back to your lab we have ai analyze your samples we can track over 200,000 biomarker we ask you to connect your different wearables you may have and there you have it your virtual twin that we can track and grow over time apply to breast cancer it's revolutionary right now it's causing government close to $28,000 to detect for to screen for one breast cancer bio can bring that down to roughly 1,500 and can also increase access to pretty much everyone we're going to be announcing shortly our first validation project right here in the UAE with the Cleveland Clinic right beside us with Microsoft as a partner it's going to be regarding our breast cancer screening ability which will will lead us to commercialization in the UA we're currently raising a $5 million seedr we've got the right team we've got the right Tech and timing is perfect so we'd like you to join us and make this a reality got my name my email and I'm standing at De boot outside all day so please if you're interested come see us thank [Music] [Applause] [Music] you hello guys hello everyone I'm Ahmed I'm the CEO a co-founder at game ball and we are bringing Enterprise grade Revenue intelligence capabilities toeses lose an average $70 billion every year because of high churn rate missed upselling and cross setting opportunities and inefficient spending on marketing over the past four years we've helped over 12,000 brands in over 75 countries recover more than $200 million in revenues through our different retention capabilities this includes loyalty management gamification and marketing automation uh today with access to over 200 million customer data every year we're taking this to the next level today we're introducing game ball AI which is set to become the world's most powerful and smart Revenue platform built specifically for smmes uh Brands can seamlessly connect their analytics tools to game bow and it will instantly surface Revenue insights that Brands can act upon right through their game bow dashboard achieving unparalleled retention performance uh the spending on uh retention int Solutions worldwide is estimated at $200 billion every year and is growing significantly year-over-year and what makes game ball perfectly capable to tackle this opportunity is that we combine both the insights and the action components in the same dashboard as well as being built specifically for smmes unlike competition that is focused on being Enterprise first uh we are a global team and we combined Decades of experience in Customer Loyalty management next year we're raising our CSA and uh if you don't want to miss on that opportunity come find me after thank you [Music] [Applause] [Music] guys in my 15-year career as a serial entrepreneur and working at Microsoft I witnessed an interesting uh Continuum around data and dashboards 98% of Executives wanted to harness the power of their data but less than half thought their teams were actually capable of doing that they spent millions of dollars on consultants and tried to spend countless hours harnessing their data and failing that's why we built spont hi my name is Anthony nagendra I'm the co-founder and CEO of sponti we Empower B2B SAS platforms to build customer facing analytics and dashboards all without the need of any engineering and we're back by some the top investors we're backed by Mark Cuban for Mark Cuban companies the founders of hoote Ryan Holmes deep work capital and also the State of Florida and because of this we've surpassed our Revenue targets we've grown our Reven targets at $1.4 million at annual reoccurring Revenue with 68% Prof month-over-month growth and here's some of our customers we work with B2B companies like Carta Airbnb and sales Loft B2B SAS platforms face this huge challenge their data is scattered all over the place across many different platforms that don't speak to each other and that's why we built an endtoend solution like responsively harnessing all that tools into one single place without any engineering we see this massive opportunity as you take over the market for both internal and external analytics and our team is is set up to take it we have a we have a A specialized data team that works from Microsoft to IBM and also Intel we raised a preed round and now we're raising a a safe round of three and a half million with a term sheet on hand with 60% of it committed welcome to the future of data welcome to [Music] [Applause] [Music] spont hi everyone my name is Nigo Baro I'm the co-founder and C of fall motest a company that started more than 10 years ago in an underserved area of Argentina to fight breast cancer and let's talk about breast cancer let me sh with you the case of Christina one of our patients that thanks to ear addiction was able to save her life and not be part of the 750,000 women that die a year as I mentioned early detection is the key with a 98% Survivor rates unfortunately early detection is not happening mainly because of two reasons there is a global shortage of Radiologists and on top of that the hare system is broken so even if women could access to a mamogram it would be really difficult for them to get to a final diagnosis and treatment and that's why we start the mest we created an outstanding solution that democratized access to mams and save lives but we wanted to scale and save Millions with that in mind we decided to develop our propor software that gets easily connected to any Memorial unit at a healthcare facility granting them access to a market of Radiologists additionally our AI technology helps to reduce by up to 50% the impation costs we then identify women at risk and navigate them all the way from screening to treatment we have an incredible team with experience and the passion to navigate this Mission we have served more than 1 billion patients so far we have operations in Argentina Mexico Brazil Costa Rica and Spain generating $1.
5 million in Revenue in 2024 we are now entering the UAE and we will be opening our serious sa by mid 2025 so if you're interested in spending this solution with us let's talk we had strong support from our strategic Partners such as Shon and Johson Merk and Phillips and we have been award and recognized by amazing institutions by 2030 we want to reach 10 million patients in order to save 400,000 lives and let me tell you this is not a promise this is happening [Music] [Applause] [Music] thanks hello I'm Bilal co-founder and CE a vault today I'm here to speak to you about a very important problem in wealth management people are getting burnts people are unhappy with their wealth management experience they have very limited trust in financial advisers who are being incentivized against their best interests and wealth management is fundamentally broken in our region to show you how deep that problem is 85% of financial wealth in the UAE is currently held in cash which is a staggering figure and you would think that the ultra wealthy are the ones that own the majority of the wealth but that's very far from the case 59% of private wealth is actually owned by people who have between $100,000 and $5 million worth of wealth and these are people who need wealth management the most as they're the most ones who are conser concerned with preserving their wealth and reaching their financial objectives and they commanded $2.9 trillion worth of liquid wealth in Mina today so what is the solution the solution is giving each one of these individuals access to a premium digital wall digital wealth management solution in the palm of their hands this will give them access to best-in-class savings products Diversified portfolios and private Market access that was traditionally reserved for the ultra wealthy not only does digital enhance customer experience but what it also does is it reduces cost to serve to allow us to give each one of our users a dedicated Financial adviser who helps clients with financial planning behavioral coaching and asset allocation but most importantly is incentivized with the best interest of the client rather than the product provider giving clients a family office experience for as low as $100,000 we launched a few months more than a year ago and we now have $53 million within our platform in 2025 we're raising our series a and would' love to see how you can fit into our journey thank you [Music] [Applause] [Music] good afternoon everybody a long time ago in a galaxy far away a warrior named Luke Skywalker was injured in a battle on an icy Planet Rebel Medics placed him in AA tank a medical pod filled with healing fluid that stimulated cellular generation he emerged healed ready to rejoin the fight against the empire hi my name is Nina Tandon I'm CEO and co-founder of a company called epibone and we are here to make that science fiction science fact right here 20 years ago I had the Good Fortune of Landing in madna founder Bob Langer's Lab at M 10 years ago we combined our deep tech knowledge of 3D fabrication Robotics and stem Sol science to make a real life backa tank that grows any bone or joint throughout the body in 3 to four weeks we call it a bioreactor we're doing this because skeletal conditions are the number one cause of injury and um pain worldwide and disability and yet we are mostly treating these patients with a mix of pain meds and carpentry which neither address the root causes of the pain nor provide lasting Solutions particularly for younger patients we probably all know somebody who's received one of these treatments um with epib bone Our Living Solutions have the potential to be oneandone last a lifetime with no risk of rejection we made history last year Twice first by completing a first inum phase one two clinical trial where we grew jawbones for six patients successfully um from stem cells we'd harvested from their fat um at the sister Institution for the Cleveland Clinic in the United States um secondly we received permission from the FDA to grow cartilage on top of our bone to make living partial joint Replacements and gain permission to do a clinical trial for just that we're here in Abu Dhabi because the unique mix of top Tri medical institutions and Forward Thinking regulatory policies have the potential to allow us to to reach patients 3 to 5 years faster than we could on a US timeline and you know within 8 hours of 80% of the world's population um we've raised 50 million to date and are now raising $8 million to establish commercial facilities here so if anyone in the audience knows investors who may re resonate with our mission I'd welcome an introduction imagine a future where we can unlock our body's natural Fountain of Youth and where our own cells can be our own medicine I'm here to tell you that Galaxy isn't far away and that we are here to make it happen thank you [Music] [Applause]
Automatic transcript — names and jargon may be misspelled.