Successful Loyalty Reward Schemes on Blockchain | European Blockchain Convention 9

[Music] pr.com [Music] flying into Barcelona us the services at hotels Airlines and restaurants were you able to earn miles and Reward Points calculating the value of the points to redeemed did you feel the amount doesn't cover enough for your next purchase or expire fast during your inactivity it wasn't worth collecting these are the main pain points milk is trying to solve and this is how we started I'm Arya CEO at milk Alliance Inc milk launched its app in April 2020 in sou South Korea to solve this paino through milk app users can easily manage reward points from various service companies within one screen by connecting the service company's account with milk also users can integrate different reward points into one single asset milk coin and convert milkco to reward points to maximize its practical usability let me give you an example let's say you have 200 are points and 300 L points but you don't have any plan to use your services for a while you can convert those points to milk coin with mil coin you can exchange to okay cash back points and redeem it or you can cash out mil coin on exchanges what is better when the point conversion occurs users can get discount benefits through milk's own algorithm Bill calls patent for this algorithm that provides discounts based on the supply and demand of the points great benefit to our partners as well as neither milk nor our partners need to be charged for the discount it is a norm in the industry when service company provides discounts for promotion the discounted rate is charged to the service company however with milk the discounted rate is decided based on the supply and demand in the market it is applied automatically so when Service Company joins milk's partnership there is no fee no new marketing budget required at all thanks to this unique business model milk has acquired over 1.5 million users and partnered with representative service companies our main top partners are global airline Air Asia large multinational in South Korea SK grp and L group let me briefly explain about our partners as most of you know Air Asia is the largest airline in Asia serving six 600 million people around the world in Korea top five k companies followed by Samsung are L Group K Motors LG and SK group SK group operates OK cashback the largest loyalty program in Korea and the membership comprises almost half of the South Korean population 38 million combined users on its marketing platform L point is a lty reward program by LTE group as a today 39 million combined users making use of loyalty and the easy payment services yanza number one online Travel Agency in Korea has 19 million combined users making use of Thea for booking travel and Property Management operations CU number one convenience store in Korea that runs 17,400 stores that hit sales of $3.45 billion US in the first half of 2023 megabox is a representative Multiplex in Korea that operates 103 theaters as you can see our current Partners in South Korea southeast Asia are the top in the industry by market cap now let me explain more details on milk coin milk coin the main currency of Milk app is listed on seven major exchanges Global top exchanges include gate.io huie Global cin and indux top three career exchanges include upbeat bthm and coin one so how does milk app work we have two main features on our app first you can exchange your reward points to milk coin second milk app has its own wallet where you can store and manage the mil coin you can also transfer the mil coin to exchanges such as upbeat or Hub Global where milk is listed so how does this point exchange structure work on milk app users can exchange reward points to mil coin which works as a currency each service Point can only be transacted with mcoin the transaction is not user to user but user to platform the point is that bcoin does not function as a currency it is only used as a means of exchanging the reward points if Tom exchanges his aale points to milk Point points moves from Tom to milk platforms a Asia inventory the points that Tom so does not disappear nor redeemed this is important as milk connects the points to new users and each point can only be returned and used it its origin how does this discount mechanism work each point shows different discount rate according to its current supply and demand the rate gets decided by the platform's algorithm based on each Point's current inventory for example when more users are exchanging airia points to mcoin airia inventory goes up and the discount rate of airia increases thus the demand for buying the AIA increases through this model milk can maintain stable inventory of the reward points and through this circulating Point exchange system service companies don't need to deal with the cash settlement which is quite a typical process for the point Exchange program between the service companies the biggest benefit being our partner is using our marketing channel you can bring new users from our existing 1.

5 million users and expose your brand through co-marketing activities this is an example of the co- marketing activities we hosted with Air Asia last winter when users link air raia account with milk users can can 125 air raia points plus one milk coin with Boost we held co-marketing event this January when users subscribe to boost and milk users can get 1,500 boo stars and a chance to win reward points to concert ticket to blackp war tour in koala lumper in March 2023 in Korea we hosted daily rouette event with yanorja back in 2020 this was a trigger that brought millions of users flow into milk and yanza with CU we hosted free milk Sandage event back in December 2022 when users buy milk sandwich at CU users can scratch off the coding to get a unique code they can simply input this code on milk app and earn two mil coin this event increased to CU sale 37.4% year and year in 2022 and new users for CU app increased 63.7% year on year which was quite a huge success since Co has come to an end towards the winter 2022 milk is FOC focusing on global expansion and Partnerships starting from major companies in South Korea and Air Asia we are expanding to the global Partnerships and alliances in the Southeast asiia Market also not only in Asia but companies around the world retain loyalty reward scheme to improve customers loyalty and drive business growth we expect active Partnerships with global companies such as hotels Airlines and online travel agencies mil project will prove to be a real use case on blockchain technology maximizing the utility and service Marketing in the growing web 3 Market if you wish to know more about our technology or wish to join milk ecosystem please come talk to me after the speech thank you wonderful wonderful stuff thank you so much