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Rosen Santev, Assetify: Shaping the Future of Blockchain and Fintech | ETHSofia

ETHSofiaThu, Oct 9, 2025, 12:00 AM

Rosen Santev, Assetify: Building Niche Solutions: How Encorp.io and Assetify are Shaping the Future of Blockchain and Fintech A seasoned software engineer with extensive experience in blockchain and Web3. Rosen has worked on all aspects of blockchain development, from core engineering to smart contracts, Web3 apps, and backend integrations. As blockchain division lead and co-owner at Encorp.io, a blockchain and fintech-specialized agency, he plays a key role in both the technical and business aspects. Chapters: 00:00 Intro 00:54 Journey with InCorp 02:29 InCorp's Mission and Niche 03:12 Why Clients Love InCorp 04:37 B-Team Model Explained 06:38 Benefits of Working with InCorp 08:07 Supporting Junior Developers 08:52 InCorp's Project Experience 10:17 Client Showcase 11:05 Special Guest 11:56 Closing Remarks and Networking Opportunity This video was recorded during the ETHSofia Conference and Hackathon - October 17-19, 2024. ETHSofia is THE crypto tech conference in Sofia, Bulgaria, bringing together enthusiasts, developers, researchers, and academia focused on Ethereum and other L1 chains. The conference is supported by the Ethereum Foundation and made possible by the generous contributions of industry leaders. For more information, please visit: https://www.ethsofia.com/ 🌍Join the community: X (Twitter): https://x.com/ETHSofiaBG Telegram: https://t.me/+_i70pgfFHjBkMjZk LinkedIn: https://www.linkedin.com/company/ethsofia/ #RosenStanev #Assetify #Encorp #ETHSofia

Transcript

[Music] so officially hello everybody again I'm really happy to be here because uh this is maybe the first yes it is the first event in Bulgaria which is called ethereum and I am happy to be part of this event to be part of this Niche because because as you know the blockchain is important and it is here to make some changes to our world about encorp we are a blockchain development company but before telling you more about en Corp I want to start with myself I'm also happy to be here because I actually entered in corp maybe four years ago and I started as an interne there just interne developer today I'm leading the blockchain division of incorp and I am really thankful to the company to the people there because they helped me to to contribute they helped me to build myself as a software developer as a blockchain developer they helped me grow and learn the important parts of blockchain and software development at all and after that I I will start with a story a story of our CEO Martin in 2019 uh he has been a software engineer with we can say a lot of experience and being part of many different companies he was able to see many different areas of improvement that can be made in such companies so they can work better they can provide better workplace for the people in the company they can provide better services to the clients and that's why he decided that uh he can contribute to this vision of better workspace that people can have and that's how incorp was born what is incorp actually our mission is empowering Innovation with expert blockchain and F in and fintech experts this is the whole point we want to be the people that you can call if you need a specific blockchain or fintech developer or maybe the Both Worlds because we perfectly know that it is not easy to find such a developer when we are talking about some general development it is literally easier to find uh some developer to learn one or one or two things more that he needs but when talking about about very niched developers like in the blockchain or the fintech world it is really harder and that's why we decided that our mission will be helping such companies to make the products they want they dream for by using our development power because we know we are good at blockchain we are good at fintech we have the right experts and we are here to help now I want to tell you why why our clients love us and why maybe some of you would also love us at some point it is I have to say a long journey and uh we continue trying to improve ourselves we continue trying to improve the workspace for our employees and we continue trying to make our services better for all our clients we will never stop to try to do this first as I said nich nich nich we are specialized we are dedicated we are nich to blockchain and F Tech development so if you have such a product and you need the expertise for this we are the right people that can help you because as I said it is sometimes harder to find such uh people uh for example let's imagine that we have a requirement for senior web 3 developer who has experience in working with smart contracts or creating smart contracts but at the same time he has to be good develops and he has to be able to lead the team for example and the requirements can get pretty complicated as we already know so we are the people that can find the right person for you because we have a large pool of such people then our B Team model what is the idea we can provide you such model of working with us that you don't have to just take a developer for a month or two you maybe need people for your company developers that can stay in your company and continue contributing for a really long period so what it can happen first we find the right people for you and build them we give them the specific nich knowledge about blockchain or fintech they are all the time with us Lear the the important topics working on your project while we give them the advises mentoring them and ensuring that they are building the right things for you then after they they learn the most important parts they start working for you on a daily basis that is the operate Point actually where they can where they can work for you they actually work for you and we continue helping with mentoring them and uh Consulting you as well on how the product can get better how the technical part can be improved or modified or maybe we can consult you on the architecture and many other problems technical problems that for example if you find just a midlevel developer it will be harder for him to handle it but with the expertise of our whole team of our Consultants you can find a mid level developer and he will do the best uh we can do with our help then after this F this phase is finished it is most often about one or two years after the start of uh the cooperation with us you can actually get the developer make him part of your company this is a transfer point where we transfer him to your company and he start working for you so this model one of the biggest benefits of it is that it is it works with open books so you know exactly what we charge for it and you can find that it is really reasonable of course if this is not suitable for you we can provide you other uh service service Fe models so we can best apply to your needs our additional benefit as I said sometimes you maybe don't have the budget for senior level level developer or maybe you let's say you are in very initial phase where you just want to prove the product is you can build the product like it's fine to build a product and there is a niche for it so you don't want to spend too much money on it for example or you just need uh some uh more entry-level developer to fulfill your development team the best part of working with encorp is that if you take such a person for example inney or junior level developer we will automatically give you an expert who can consult you on all the technical and as well as the business parts of your product so taking uh entry level developer you receive the knowledge and the expertise of somebody who has a lot of experience which we believe is great benefit that you can receive if working with us also another thing that I have to say is uh that way we know we are spending more money on having such a relationship with uh Jour developer we we have to like align one of our experts to give some of his time working on your project as well but this we believe that way we achieve succession by by making it that entry-level developers can learn and can start in the industry by learning from Top experts and that way we can achieve making new people in the sphere getting better and being expert at some point our experience we've been working with many different type of projects on the blockchain side we we have projects working on core blockchain development for example the hro network its second version it will be released pretty much soon the different defy protocols like lending staking dexes we've been working on web3 wallets as well nfts D crypto exchanges and many different as well on the financial site like the uh the ftech site excuse me we've been working on sepa transfers tsop services Swift transfers and many other many others as well and the best part is we can combine both like we can give you experts on the fintech and the blockchain side so if you're building a project which is connected with traditional finance and blockchain we are literally the right people for you who our clients are for example we can give names like rival yuu aify HRA chain Bitcoin Gold return Finance some of of them are very I can say popular projects that have built something huge we have also products that are startups and they're just trying to find their product Market fit we have experience with both types of projects and as well many more like Dow Jones for example Wall Street Journal softw Which is popular Bulgarian brand and yes one of the most important partners that I want to mention today is aify it is a very modern Landing protocol but I want to to present you pav volcano who is going to tell you more about a [Applause] Sai with this cap I feel like more uh like being on a political campaign but Vlad dral gave it to us uh actually this wasn't the idea you know that but um we are partners with encorp and um just wanted to share a few more words that the landing protocol of a certify you know it's still not ready it's being developed but uh right now you can download the app as a traditional noncustodial wallet you can use it it's free of charge of course it has swaps Buy sell and all the functions for the popular uh blockchains uh and it's a startup that is ongoing and uh we have good hopes that the product Market fit uh that we're let's say um focusing on uh will find its place on the market very soon and encorp the guys from encorp are helping us out uh achieving this more or less so that's about it you can uh find our stand outside uh we have beer for everyone and we can talk more outside thank you guys thank you very much for me as well and here is my LinkedIn barcode you can scan it you can find me if you need such development services we are here to help as I said and thank you very much [Applause] [Music]

Automatic transcript — names and jargon may be misspelled.