Lak3: Inviting People to The New Water Economy with Web3 | European Blockchain Convention

[Music] hello everyone my name is letia I work at Lake as the CEO and today I really want to catch your attention on this vital resource water and how Lake can invite you all to the new water economy but first when we create something new it's because what's current is not working well then we need this disruption there is no better place for disruption than web tree so let me deep dive on why we need to disrupt the current water economy and how Lake will create a new one where all of us can participate in and benefit from all its opportunities so around the world there are different critical Water Challenges let me introduce two of them first the current water economy is too centralized it means that only few key players are controlling a significant portion of the market it also means that individuals like you and I cannot get access to this water economy and benefit from it and it's even more frustrating when we know that the bottle water Market is rapidly growing with 5.2% increase from now to 2032 reaching $500 billion dollar another challenges that we observe is the global Water scarcity nowadays there are 2.2 billion people suffering from huge water scarcity and let's be honest with the climate change and the population growth the situation won't get better soon so we can all agree that the current water economy should be more efficient should be more decentralized to allow all of us to participate in and benefit from it and it also needs to include everyone as water is vital in our lives so at Lake we understood that addressing those challenges will actually create a new uh sorry create new opportunities for everyone and it will Foster the development of a new water economy but concretely how can we address those challenges and create a new economy at the same time at Lake we realize that there is a big opportunity which is the foundation of our project on one side you have a huge demand all of us 81 8.1 billion people who need water on a daily basis and on the other side you have actually also a huge supply trillion of liters of untapped Spring Water available aable around the world but not exploited yet so you have this huge demand and you have also this huge supply that can answer this demand but what's missing it's a connector in between and as you can guess Le is the connector in between those two with this electri token and its decentralized ecosystem and once you get this you understand that Lake it's a real world asset project that leverages the blockchain technology to invite you all to the new water economy long story short L gives you access to the most consumed asset on this planet water and I'm sure you wonder how how can we give you access to that first within our decentralized ecosystem you will be directly connected to water sources around the Globe this is gamechanging as it changes completely the way we have interacted with water so far and at the core of this decentralized ecosystem you have the elri token which is the first Universal cryptocurrency for water basically this is your passport for the new water economy so let me deep dive on what you will be able to do holding this MTI utility electric token within our ecosystem first you have to understand that you will switch from passive consumer to active player within our ecosystem Le will give you access to five main services that create the new water economy let me introduce the first one buy water so this is what we call Spring to Consumer model tomorrow you will be able to buy water directly from water sources around the globe through our water shop which is a userfriendly web tree interface so it means that you will have access to high and clean Quality Water 247 from anywhere at an affordable price so this is uh what our water shop looks like if you want to see a demo at our booth I can show you later important information is that our beta testing version of our waterers shop is now live on testet so your than welcome to try it and share your feedback with us let's move on to our second service sell water so this is what we call Community to business model tomorrow thanks to your leory token you will be able to participate in large scale water deals with businesses without owning any water it's also gamechanging as usually these kind of deals are only available for B2B model so it means that tomorrow you as an individual you don't have any big Capital you don't own any water but you're going to be able to sell water to businesses and get profit out of it now let's talk to our F third service secure water allocations so thanks to our burn to secure protocol tomorrow you will be able to secure water for the next decades to come how does it work you will have to burn your electric token for each electric token burnt you will be granted with a specific number of leaders for a specific number of years at a fixed price with guaranteed delivery now let's talk to our for service invest in water sources through the lake Launchpad we will list different investment opportunities allowing our community to be real shareholders of water sources around the globe this is a win-win deal as on one side you have water sources that wants to raise fund to develop their infrastructure to exploit the full potential and grow revenue and on the other side you're going to have our community becoming real shareholders and earning profit out of it now let's move on to our fifth and last service donate water so through our portal tomorrow you will be able to give directly your leory tokens to nonprofit organizations and associations Le will verify and list those Charities to its within its portal just something very important to specify Le won't have any custody of those donation it's just you giving those tokens directly to them so as a wrap-up this is a potential journey of an active player within our ecosystem wherever you are on this planet whatever your interest or propos are in life you can all benefit from the new water economy and when I say all I minut it l is a global project that includes everyone so it means that we won't leave behind the 2.2 billion people I was referring to earlier that are suffering already huge water scarcity and that won't have access to this water economy tomorrow so that's the reason why we decided at Lake that by Design our decentralized ecosystem will transfer 30% of our portal profit to a public fund that's going to finance Water charity projects so it means that together we are actually fighting against the global Water scarcity to conclude I would simply tell you to join us to join our decentralized ecosystem where water and its economy are available and profitable to all and to become an active player within the new water economy thanks to web tree thank you so much for listening to me if you want to go deeper on our project and services you can visit us our booth 307 and I also wanted to tell you to enjoy the water during those two days as we brought it this is a water source from corica France and this water source will be available within our water shop soon for you to buy it thank you so much