DeFi Marketing Odyssey: Struggles, Best Practices, and New Tools | Maria Magenes - Summer Finance

so Can I start Guys Ok thank you for the few people I see here But Still Thank you for Being here it's late so everyone is tired but I will happy toic We marke And How Does It feel to be a Market marketer in space and some tips and lessons that learned During My Experience In The Space So why It does n't work Sorry let introduce I am Italian As You can listen to from the my Accent I Started My career in wef in 2018 so It's already Six years that seem probably like 20 I have worked with mostly the Five Project so I Started with Maker also collaborated with balancer and now currently le and and Capital In meed spagetti which is the Italian eum Community together with Matteo So This is a Small disclaimer before I start Talking Because I will Give some tips and Pieces presentation talk about marketing Experts or Experts in General stuff Are For Me and may someone El but again This is us So This Meme represents me or all the other probably marketers in this Space where we have to Deal with a lot of dramas a lot of a lot of chats a lot of like Regulat regulatory constraints no budget Low budget when they need to Cut is marketing usual C commun babysitter Which is for Team and basically That's Us but also challenging stressful but also very very like let yeah We never Get bored and I'm messing up with this Sorry Guys Ok so These Are The Four Things that in my opinion relevant for marketer To Do or to have so the first is understand what we Market This is a Challenge because Sometimes you Market Technic if understand marketing you can't EXP to someone else your audience Right the second is Invent Our Own job and Our Own best practices Our Own rules Which unfortunately Can't Be Found in Books We need to like Invent our job many many different Things fa deess et etc then The Third is constantly Catch up and try to use web tools Social etc What does it mean it means that we are Guys Like a Space web free is a Space Which is Still evolving as a Family All together so easier to use web tools in our J because ui weal medi tools blog tools are not Perfect but we don't need to give up We need to to embrace the Change And We need to like try to use as much as we can the We tools to do marketing and proactive andan Nobody AC J You Don't you don't expect that someone tell you what to do you need to like Tell Yourself what to do and do it that's it and Talk with the team for your needs but also with the audience be very like loud opy again I experience During and keyw sustainability Trust and [Music] Team sustainability does People Let's make an airop Ok not Wrong but then what likes you can't Keep going with doing airop otherwise not like retain us the first Challenge is getting user and but then you need to retain them to entertain like convince them that They are they need to stay because your Project is interesting and you Offer them what they need And So you like this is this means having a sustainable Marketing strategy SO Get the users and then with the users Keep the users Matter If you Release a lot of Super Good features If You Don't communicate them correctly with the users otherwise They don't Find They W Find features by themselves second is Trust Trust means Trust is fundamental and Trust means Being transparent in Everything you need to tell to the Us from Within the product for example we I work in the we have fees for something and it needs to be very Clear Where is the fee How much you will pay for this and taking commun need to be very Clear in replying and also in the coms PR and coms for example When Something Happens You are hacked or Whatever the com Should Be very transparent otherwise the Trust is broken according to is consistency If initially you define some values right That You Want toes with Pro with Company then you need to be consistent in you do not for example you see that some There is there is this like Fashion to publish Mes Which are A bit provocative but your Tone of voice is not like that you Change because Fashion you stick with your with your values ​​in Whatever Communication you give and you stick with with this because consistently consistency Will Pay in the long term The Third is showing your face Which Doesn't mean That You Can't Be a You can but It's good to know who is Behind a Project for the users for the Community in terms of like Which kind of person You are so if you want to stay an you can just tweet tweet about your stuff Which is not always and only related to the to the product If You Don't in my opinion right now It's better if at least Someone in the team is not unique and go around at events speak at Twitter in the Twitter spaces like People want to hear your Voice they want to know a little bit ISU using The Third is Team Team means not Just the marketing Team but also the rest of the team So Right Now in this Space we can't like we can't think in silos so There is no in my opinion are not enough to talk marketing Team Finance Team product Team Engineering All detached We need to talk to Each other We need to be super interconnected and it's quite surprising How the rest of the the teams can help you actually in your marketing campaigns in your marketing strategy so for example When you have an idea You can Ask product to brainstorm with you to understand like together What is better to do Because you have different Point of views They have more Technical Point of View are more in touch with the users and together You will the product will be Better you know also in terms of marketing and and also When you need something you need to Ask and also Within the marketing Team It's very very important to Hire the right People What does it mean in my opinion from Experience again the values ​​the culture of the people are More relevant than the on Paper capabilities because a lot of stuff Can Be learned and the values ​​so Maybe you will spend more time in teaching New How to but then in the long is better Someone who Cares Who Cares about the space Who Cares about your product whoes about the Company and the team in my opinion at least 70% of the Value of Someone who you want to h then The key areas so there are like These Are the main areas that We Deal marketing of web but in General marketing Community contents PR and coms events and social media Sometimes I see Projects Who Just Like put Attention on One of these so for example there are Project super Active telegram Groups and discord servers but they don't have any blog Or no contents Knowledge i Find any and then if you want to Reach Out with the team you can't the Point of SL is that All of These areas Are super relevant and every area Has the same importance Of course are you Pay more Attention and priori General Keep Mind area important so the final remarks are three to close this presentation so the first is that marketing techniques are evolving This is very frustrating is very frustrating Because you get used to mailchimp and then web free Thing come Up And you I need to learn again but we don't need to give up so embra the Change Because the tools are evolving but Maybe They are evolving in a better way then some traditional principles are Still valid for example know your target know your users is very important so like try to study your target as much as you can is very important and listen to your users Ask them questions Being S in SP does the long term What does mean that When a mini Project for example with like 2k followers on Twitter you to cross marketing Something because you are collaborating you are like but you don't because Another followers and then you want to be remembered as the project Who helped their growth rather than the project was like Sing them you know so That's it for my presentation If you have any questions we have minutes but It was Pretty Straight Forward Thank you [Applause] than