Secrets of Design: Meet The Polestar Electric Vehicle Company

[Music] St [Music] right good morning again and thank you for giving um us opportunity to present to you our um poster brand the video you saw introduced uh one of our future products the post are five so that's um not the next car that you will find in our um spaces but the um the car that we will bring to Market in 2025 and the way till 25 I would like to show you briefly postar is a Swedish pure AV brand we are of course Very tightly linked to Volvo um we are in gothenberg with our headquarters and we are one the one EV startup in Europe but we are selling our cars not only in Europe but as well in the US and of course Asia Pacific and in China everything about poer starts with design um the CEO of poster is a designer by origin and I of course know very well how it is to work in a design studio this is a picture of our design studio with a lineup of cars that we have prepared to come to Market why is design the key because it is for the customer creating the experience the experience of the brand the beauty of the object the car itself and of course each and every aspect of connectivity um even sustainability in the brand pollster is coming to the customer as an experience in design we think it's the one most crucial element that you have to be successful in to reach your target group in the next couple of months the remaining December now this year but very much the next 12 months and 24 we will be rolling out our product portfolio um and ing the poster three and the poster 4 which you see here on stage on a catwalk when we had our poster day in Los Angeles four weeks ago there are two SUV that will be joining our portfolio um today when you go into our spaces you can buy and purchase a postar 2 an S an EV that we have been selling now for two years 150,000 of these cars are out in the world in customer hands and we will of course expect a big enhancement of how we can reach the customers when we have this poster three and four in our sales it's on one hand the poar 3 an SUV that we will launch here in Europe and in the Middle East first then it will hit us and um China at the end of 24 and it's a SUV that is fully electric with 110 kilowatt hour battery giving you a very comfortable range and it's a very luxurious car that we claim is the answer of an SUV in the electric age and that means the combination of still having this nice high seating position with an aerodynamic and efficient sporty body shape to it we have started production of the pollster 4 our second SUV for the China Market in um last week and we start delivering to customers within December and this car will come in the middle of next year to Europe and the Middle East is exceptional with one feature that is a worldwide first and as you can see it does not have a rear window it replaces what you had as a vision to the rear in a very compromised and bad way physically through a camera and the inner mirror that has a digital display so suddenly you have perfect rear Vision through this window through this um virtual window not needing um the the the very difficult way of guiding you through the headrests So Perfect Vision without having a rear window to the rear with a poster four and last but not least in 2025 we will bring our portfolio together with the poar 5 which is a fordo GT a car that is very sporty on one hand but of was for four adults an incredible luxurious travel experience with plenty of space in the first and second row in the background you can see a material that we use for the production of interior panels in the Posta 5 it's a flex fiber a natural grown fiber that is used to create the structure of a lot of our interior panels and that is one of the examples how working with new materials that are either natural grown or recycled materials in order to replace CO2 burdened materials in the car our work is to bring with each and every product a lower CO2 footprint to the customer and that has been a very important message for a long time people should stop thinking that the electric car per is sustainable it offers you the journey towards a sustainable Transportation but there are two elements that we have to solve on that way one is a production phase what do you deliver to the customer as a CO2 burden connected to the product and the other thing is the use phase charging the car with green energy and both elements are really important in order to get the electrification onto a meaningful Direction our strong part in it is of course the production phase we have to address that as a producer of the cars so for example even a product like the poster 2 which is in the market already we try year by year to reduce its su2 footprint and when we started with 26 tons in the beginning of the poster 2 today we are at 22 tons the poster 4 reaching the market will have 20 tons of CO2 emissions burden when it comes to Market so for us it's really important to get that figure down and of course the goal is to go as close to zero in the next coming decade last but not least I want to oh I gave the computer a little bit of a problem with me clicking too fast yeah here we we go last but not least the poster six the Roadster that we will build um [Music] on I think I have to deal be a bit slower now because I not talking to the picture I want to talk to here we go poster six will be the Roadster that uh will be the halo car in our lineup joining in 2026 and that is an element which we always talk about in combination to sustainability we cannot preach this through a rational and bring the customer through it by a rational argumentation we want to have exciting emotional cars that people are passionate about and of course this best way of convincing people to buy into sustainable products is by having them passionate about the great design and being proud of owning these cars so this is a beautiful lineup um that we are heading to with pster but of course it's not just about design it's about great technology putting that into the car and we are slowly approaching this picture here we have great Partners doing that technology Partners like mobile eye putting the car um into into autonomous Drive functionality in the coming years we have research going on with stot doing um fast charging which is a very important aspect for customers and of course um safety Volvo is providing a lot of that technology together with the Lumina ligher which will enable us to build the safest EVS on the planet partners for production are of course the two companies that are the main stakeholder in Pulstar Volvo and G and we use their production facilities we use as well the service network and the distribution network using sourcing power that we have together as a group and of course from a company perspective this is our highly competitive Advantage towards a lot a lot of the AV startup that we have the backing and the access to these resources to have this fast growth of our product portfolio and as well into the markets and I said s markets we are um already today delivering our cars to so that is in a nutshell the company pollstar and if you interested there's actually um in Dubai a Posta space where you can see and meet the brand already today in our products and we will be very soon opening here in the beginning of 2024 in Abu Dhabi right here in the shopping mall our great new poster space so welcome to meet poster there in um Abu Dhabi and Dubai thank you for your attention and um I wish you a very great day