Listing Strategies for Crypto Projects: Insights From Industry Leaders | Gracy Chen - Bitget

thank you for waiting so today I'm going to quickly talk about um beet and what we do by the way the reason that I was late was pretty much because I went to the wrong place the name is so similar to each other and I guess the the lesson number one here is get your name correct otherwise you're in big trouble you are buying tokens so today uh I'm going to quickly talk about as beet and uh centralized exchange business as as as well as how um how our tokens are listed at biget for example and and similarly to many other Central exchanges uh what are the qualities that we're looking for while listing a token we have about 15 minutes and since it's a this is a small group that we have here I figured I will I want it to be very uh Interactive so if you have any questions just feel free to stand up and ask uh and later on hopefully I can leave another five minutes for us to you know answer some questions lovely So Cal exchange sex Dex can I have a show of hands how many of you use centralized exchanges like bance ask okay ask okay so there are still a few of you that don't trust caliz exchange at all do do use Dax by the way do you use Dax cuz you didn't raise up your your hand right you use both okay so either Cal exchange or I guess I guess many of us use both as well even for myself uh I'm running one of the largest calx exchange around the world I still use Dex as well uh but in terms of the comparison between sax and Dax uh sax centralized exchanges we do have much bigger liquidity and accr according to this map it's uh the the source that found me the block and coin gecko so about centralized exchanges still take about 90% of the total uh Market trading volume around the world so Dex versus sex I mean there are different use cases there different reasons of choosing them but seems that centralized exchanges still take the majority of the volume we do have higher liquidity and volume and we also have more uh security plans around uh Highway round C exchanges so this here is a graph which is um the cryptocurrency stolen in hack by the victim platform I think the source is from chain analysis especially if you look at the recent three years uh majority of the hacks still happen on decentralized exchanges and the and the the dark blue color represents um uh the centralized exchange service yeah in terms of hacking at least it's it's a much smaller amount than and earlier days than like uh 201 15 16 and like 14 13 we all had heard of mogs like those are massive centralized exchange hacks but recent years comparing to Dex centralized is still centralized exchange is still safer so a little bit more about ourself uh we are the largest copy trading platform in the world so if you open coin gecko or coin market cap and there is usually like a central exchanges um ranking where usually about 5 to 10 in terms of volume um our daily trading volume right now is about 10 billion but today I checked it's about 22 billion so well we all know that recently bitcoin price goes up a lot uh I guess that's partially the reason that many uh activities are happening on Central exchanges we have about nearly 600 uh sorry nearly 700 tokens listed at biget um and I'll talk about more about our listing process so centralized exchange is our main business but biget is not just about centralized exchange we also have Dex uh especially decentralized wallet which it was called Big keep right now we rebranded it to biger wallet and we also have foresite Venture uh that's um that's the the the VC part uh that we are their largest LP but they are different entities uh while at biget we have copy trading we have spot trading we have derivatives um and we also provide lots of content for the market and uh for everyone to know but basically we are growing a lot in our whole ecosystem uh right now we have centralized exchange business we have decentralized wallet we have an investment arm we also have a uh Layer Two uh that we invested in um and we also have big card which is like a Fiat Visa card that you can use uh but this is right now this is only for our VIP users in terms of security and risk management I mean after FTX collapse everyone cares so much about risk management so here are our industry leading security measures for example we have very strong waret security measurement we have risk control about our users fund we also Implement uh kyc for all of your users and we pay close attention to any uh Bridge of anti-money laundering AML uh we have lots of cooperations between uh the security vendors in the industry but we basically bottom line is we place strong uh Focus around uh management managing the risk and uh security uh we also have one of the largest in industrial called um protection fund it's a 300 million uh AUM fund that we place here just in case touch would anything bad happen to our users we can use this fund to accommodate their loss so how to list on biget can I have quickly a show of hands how many of you are building something in the space like you are usuing a token you are you have a project okay about half in the audience uh so you are my target audience right now uh what what what uh how do we list a token at big and what's our listing process so quickly want to first of all explain what are we looking for while listing a projects what do we want from a project so there are mainly three things number one we want the team to have a strong foundation in terms of the uh the team and the value proposition the business model and the problem that you're solving secondly we want to see that you have a very active Community how do we measure that so we have a research team that will look into you know lots of datas and statistics around your social media media around your website Etc uh we also want to make sure that you have a healthy tokenomics and very good unchain data so we will look at for example Don analytics and lots of unchain analysis platform to look for your uh Dex volume to look for your uh transactions online how many wallets that that is holding your token as of yet and whether you are listed on some other centralized exchanges or not and especially we we kind of know the the the business of central exchange very well so if it's like some smaller exchanges especially there are Center exchanges that have their volume very much like a fake data so we will eliminate that and we want to make sure that we're looking at the the real transactions happening there and here if you are building projects in one of these themes these are the most um caught attention themes recently so actually just yes yesterday we launched this um mem Zone hot coins uh celebration we kind of put all all the mem coins on our platform together on this Hot Zone and if our users are trading one of those MIM coins at certain volume uh they get a reward they they can they can uh split about 50,000 bgb bgb that's our platform token right now it worths about one $1 uh when I joined the firm about two years ago the the bgb price was only like like one uh one tenth of the current price and I I do think holding bgb is a vice decision um well these are the themes that we are especially passionate about so if you are building in one of those sectors I'm very happy to talk to you after the session to understand your business and see how we may be able to help you in terms of listing and in that process let me just quickly explain we actually have four teams serving a project listing team oh by the way I'm I joined the firm two years ago and I managed my marketing team mainly I signed Leo Messi the footballer before the World Cup that was a great investment that we did uh and last year I also started to manage our listing team so right now under my team uh or under my management it's mainly marketing team and listing team so our listing team we have about uh more than 10 listing managers uh they speak different languages they are located around the world but they will be your main point of contact if you want to be listed at bate uh at the backstage we also have research team and the research team they don't face the client the project they uh help us evaluate the project and and we have a internal grading system pretty much the the the major categories are what we talked about earlier like whether you have a strong team whether you have very active community and whether you have a uh successful or some tractions around unchain data and on on your users but basically our research team will valuate any project and then our operation team and marketing team will also be involved in terms of providing some operational activities at biget so that your token or your project can be known by more of our users this is my TG and I do use that TG myself I don't have anyone managing that for me I don't have a bu lot uh so don't don't spam me but if you have a good project that want to be listed or you is there anything about big that you want to talk to me um tell me well our listing process has always been evolving so uh here is a few a few things that we we we will uh kind of evolve around market trends about regulations around different criteria so even if I I shared with you a few criterias ear earlier those are not static those will change uh but the bottom line is all the C exchanges we want to make sure that we are capture the hottest Topic in the industry and we are also serving the best Builders projects like you guys uh in the space uh and we want to make sure that we protect our users at the same time so those standards and Trends will evolve and that's all for my presentation we have about another 4 minutes I promise five but uh if you have any questions or if you have anything that you want to talk about I'm happy to open the floor thank you we do have some time anyone have anything that you want to share or anyone has any project that you are building on that you want to tell us about and you can come up anyone okay if not then I'll leave the stage back to the uh speaker the stage managers thank you for time I'll be stay here a bit so if you want to tell me more about what you are doing uh and see what we can do for you let me know thank sure