BBW24 – Day 2 – Startup Pitch: Vision Studio

good morning oh good good afternoon everyone um good pleasure to be here um my name is Ardo bani I'm the co-founder of vision Studio actually I'm Italian I'm From Italy and I flew from Italy to Boston for Boston blockchain week uh I'm very happy to be here thank you very much and um it's a bit of a pleasure to be here it's the first time I Pitch live uh in the US our company so it's a good pleasure you will excuse me if I'm a bit anxious about it but um what do we do it's basically related to digital art uh and nfds uh we would like we would like to take you into our journey into digital art uh Imaging in a world where digital art is democratized at 100% so digital art comes to you to your life around you every day and basically you should think about how is possible that people spending money on digital art on nfds we're talking about nfds and digital art and most of this kind of piece of Arts are into our phone into our wallets somewhere stored but they are art like kavaj or Donado DaVinci pieces are in museums so what we want to do is to enable nftd displays like to create nft displays that allow you to exhibit nft is a digital art at your place in a restaurant in a museum in a gallery in a a hotel everywhere you want thanks to our software so thanks to our vision up we allow any monitor to turn into an exhibitor of nfds and digital art so you will be able to see your piece of art or maybe the piece of art you bought for thousand of dollars at your place or maybe in a museum in a gallery turning your monitor into something unique but if you an artist or if you want to create something unique we can use our t some Italian design creating a craft made in Italy with Italian premium materials Prime premium marble wood any kind of material you want to use to create a frame for you that works for any kind of exhibition and could be personalized for any kind of artist because artists want to see the Cana of a digital art or of an NFD as part of the piece of art but how we're making money uh we making money basically B2B and b2c uh we have two solutions as I said so only software solution and hardware and software solution the software is of course a model where you pay monthly a subscription and you can also buy an average $4,000 uh frame plus a discount on the um subscription on our software but why we decided to invest our time and our money in into this Market because the future of art is digital uh I'm pretty confident that everyone here is you know knows everything about nfds Digital Arts but the market is booming the the provisions are that the market will a digital art Market will reach $ 31 billion in 2030 and there is space for new startup into this Market this is something unique this is something that we need to catch and in 2023 the rart market Market it's $579 billion and the digital R Market it's $4 billion 1438 billion and um we want to catch 2% of this Market um we want to integrate also maybe uh a Marketplace to our to our uh software that will allow us to catch a big part of a a big portion of this Market but why you need to choose us compared to our competitors we are not Samsung frame we're something different we're something unique we have made in itally materials and we have a software that turns your TV into something unique you don't need to buy another monitor you can use our software if you're an artist or if you want something customized you can use our frame but our unique characteristics allow you to have a perfect mix of accessibility it's user friendly and exclusivity because you have something unique in your hand we are now at the point that we have launched our app and our and our Vision frame app so for the monitors and vision app for the phone that allow you to control everything in your from your smartphone but we want to go further at the end of the year we want to integrate ordinals into our software which is a trend which is something that we need to be care about we want to reach 5,000 active users by March 2025 and we want to integrate virtual reality if you have been here yesterday we talk in the panel about how virtual reality can be something important into the nft world and we want to you know exploit this opportunity in the future but it's not only me I flew to Boston my team is in Italy and I'm happy that uh I am the Peacher today here uh but we have a very deep team uh with a lot of different abilities me and Franchesco we are the two main co-founders uh we have a strong expertise in startups we uh started to be co-founder in 2019 when I was 18 H he was 19 and we started our journey into this world together and we wanted to become successful together and I think this is the most beautiful thing you can say to a couple of co-founders but why you should choose us we have some tractions we have started selling into the European market but we want to expand into the US market we have a extremely eradicated Partners in Italy in Europe uh Partners from the software part and partners from from the hardware part we want to be extremely eradicated on the territory like in a sense that we want to have partners that allow us to reach any requests from the clients and we have raised almost 1000 uh K so $100,000 uh from public funds and from a business angels that helped us in starting uh our business this is exactly what we do we have frames into houses we have frames at events we have frames in hotels luxury hotels in Italy and we're trying to put our frames into inter the metaverse the first big picture um it's a metaverse screenshot uh I'm going to skip the investment because we don't need it and I would like to thank you for the attention uh I would like to ask you if you want to join into um this trip with us uh be a leader and have a vision thank you very [Applause] [Music] much um if there are any questions yeah I I had a question about uh attracting users to your platform are you doing anything to encourage early adopters like offering incentives or other things like that for people who join your platform in the early stages um so what we did at the beginning was like we're trying to invoke people to uh redirect them to our app from our website uh we launched the app literally like two weeks ago the the final app and we need to so we have a marketing plan now and our goal is to reach users through Twitter mainly like X now and Instagram uh and through artists so we have a a bunch of artists that are with us in a sense that they are sponsored by us and they are selling their piece of Arts with us so we using them as a vehicle to reach customers and to sell our frames in a bundle with our nfds or with our Digital Arts so this is how we are trying to reach the max of active clients so far thank you very much for your question hi nice to meet you I'm Moon um I think my biggest question is about your valuation your total addressable Market on the art side and the Art Market in general is going through a lot of questioning right now and there is some sort of realization that are more sellers than buyers of art itself in the traditional world but I suppose that that extends to the digital world as well so what does that mean for you and how do you intend to address that aspect uh it's a very interesting question um we know that there are much more seller than buyers I don't think it's completely true from my experience so um I don't know here in the US we are trying to understand how the market is here uh but the fact that art is being being to some extent more popular and more democratized we can say that it's something that for us is very interesting because I think that people will understand that art is more accessible and so there will be much more buyers what we're trying to do is exactly to be the middlen from the the person who want to experience new type of arts and they don't know how to do it and the people they are selling it so imagine if there are artists that today are selling their digital art their AI made art and maybe I don't know anything about it but it could be nice to have one in my house I vision is exactly the person that directs you there so directs you to the person who is selling you art makes you know how it works makes you know how to reach that person and how you how to reach the type of art you like so we're trying to let the people know that there are sellers to create the interest into the people into this people that are selling art because there is interest like I'm 24 right now and I'm I wasn't interested in digital art since I discovered the world uh and I have a lot of friends who discovered digital art or nfds art after the bubble uh so in the last two years thanks to me thanks to my company because they follow me on Instagram and they say oh you may I I want something like this I like it I can turn my TV into something like this I don't like my TV shot in my room I can put something that you did it's nice and we we're not believing that it's going to like but we people are going to buy only like thousand of dollars nfds but also like cheap nfds it's something nice to have a different perspective on how hard is conceived by people how's it going I'm Calvin first I think this is a really cool idea uh when I first bought nfts many years ago I didn't realize that like you only got to look at them on open C and then I wanted to show it off in the metaverse and here we are four years 5 years later and it's no closer to being a reality uh my question was is your vision app available on everything from like a Roku Smart TV to the Apple App Store to sort of any you know app store across devices now it's right now at the moment we're speaking is available on Android not an apple in I guess one month or something less it will be available everywhere um it's like we are during this summer we have developed the app uh in in a sense that we had an MVP and now we're trying to go into the market um we've been working on test flight a lot uh and we want so my team is basically Engineers you know how Engineers are like they want everything perfect that's how we are trying to do the things and is exactly what we are trying to achieve so to have a perfect app in three weeks also for App Store because it's a little bit slower to process and you mentioned buying cheap nfts do you have plans to build smaller cheaper frames I I think I just looked and you know the the cheapest one was like 15 00 yes uh we want to we want to try to have cheap cheaper uh frames smaller frames right now we go from like 20 cm monitor something like that uh until a very big one something like this one you can see here um and we have customized frames as well so we can have a circle or one but we are trying to get smaller and smaller uh we had the opportunity to cooperate with an nft artist called Emanuel dasano in Dubai and he's trying to to create um 2x nfds on a monitor that is more or less like this we are trying to put our software in something very small with our Raspberry Pi and it's it's an interesting challenge for the future we wanted to do it because it's something that we believe in right you know I said at the beginning of the pitch we want to democratize art at a maximum possible and doing something this cheaper available for everyone is exactly what we want to do