Blockchain's Next Big Thing: Intent-Centric Aggregator | Evin McMullen - Disco

M everyone can you hear me okay excellent thank you so much for joining and for being here as part of eth Denver 20124 all right sorry I'm a little little shorter than our last speaker so we'll have to adjust appreciate the guidance here so I'm going to introduce myself progressively starting with the earliest onchain forms of identity and building up to the onchain identity that we enjoy today where we'll discuss how intense an AI can bring this identity to life beyond our existing Pro protols the aggregation of your identity is a signal of intent it shows your past patterns of who you are what you like who you hang out with and where you spend your time and treasure So today we're going to talk about how we can learn who you are starting with your keys and how we as Builders can create experiences around that signal but if you really want to be friends on chain and skip my introduction you can scan the QR code and connect with my wallet directly to begin this Progressive introduction first we have my public key on June 30th 2015 ethereum mainnet launched and users got their very first form of onchain identity a public address but if I just introduce myself to all of you with this address we're not going to have a great conversation the only way we can talk to each other is to send eth from one wallet to another so enter the second form of onchain identity tokens if you look at my wallet you can see that my address has eth map to it so you know there is token value associated with that public key but you're going to have to do some digging to understand how it got there was it wanted unwanted stolen air dropped gifted we need a little bit more information to understand you can also see that I have signed things with my keys so you know that they're being used but you don't still you still don't know very much about me by the looks of it I could be a bot the next form of identity on chain that evolved was the ERC 20 on top of ethereum in October of 2015 one of the first was augur a prediction Market to launch such a token if we look closely you'll see that I have 75 Friends with Benefits tokens so these don't just represent Financial value but also access to events content and a Discord channel the fact that I still hold these tokens through Bull and bare markets means that I have Diamond hands and that I may value access to that Community more than the value of selling at the top based on holding these tokens you might guess that I know some other token holders because we have access to the same spaces chat channels and parties or that I care about culture on chain because of the mission of FWB you might see that I did not purchase these tokens but rather they were sent to me which means that I either received them in a very nice error or a good friend was being very kind and welcoming to me to in order to allow me to join the community now in November of 2017 crypto kitties pioneered the erc721 W and so now we have more tokens to give context to who I am in front of all of you on this stage unlike ERC 20s each ERC 721 has a unique token ID the first set of nfts that uh that we see here signal that I'm a fan of the artist Dave Krugman um and I've purchased these uh tokens of his photography specifically so I could own unique photographs that Dave has taken of rain in New York City you will also see that I have a couple nfts that were created by a group of Independent Artists and experimenters and that the holders of this collection include active wallets that hold similar nfts to mine like crypto dick butts so you know I got the alpha um you could also surmise that holding these asset signals a similar taste profile so you might be able to consider those addresses like mine as we know nft utility can extend Far Beyond art alone if we look more closely some of these nfts signal token gating access and support So for for example from this you can see that I support shabuya the project led by people pleaser pull together as indicated by my friends of py nft that I minted G money and his admit one experiment as well as boy club which is a global community of women and non-binary people in web 3 so if you identify that way please visit Boys club.vip and join us um so here you can see that these nfts now signal not only affiliation and Affinity um but also our my financial power now here we can see the next form of onchain identity that's a little bit more human readable ens now show of hands who has an ens name here today excellent so we are all pretty familiar with the fact that this allows us to create a human readable identifier an alias for our address that makes it easier for others to find us however that address can include profile traits that we write down ourselves that are not always accurate so you know I thought it would be funny to map my ens to at Paris Hilton on Twitter but obviously that is not true I am not Paris Hilton and similarly I am not the creative director of the fashion house Chloe and yet I own Gabriella hurst. and so here we see the difference between self-attested data and independently verifiable data so things that I say about myself that may or may not be true versus things that you can validate um now here we see a little bit more recent evolution of onchain assets and identity you can see that I own some real world Assets in my wallet real world Assets in the form of domain names that are controlled by my keys so they are not subject to friend and DNS hacks like many other traditional domains this is like a handshake between my keys and the domains showing that they are all controlled by the same person me so in order to buy these domains I had to fill out a who is form stored on an encrypted proxy I also have po apps that signal I obtained these assets from the creators of the corresponding events for example that I met Patricio from co-a in person however there's a red herring hiding in here because I did not attend the Kao show in New York City in July in fact I wasn't even in the state of New York and so here we see the difference between mapping a token to your keys and being able to validate what that token represents we've moved as an ecosystem from Mere transactions to meaningful interactions kind of like you know the movement from liking someone's post to actually commenting on it to collecting it on chain through a lens Pro protocol client interface here we can see even more of my identity that I have uh received a credential from Glacier so I'm interested in decentralized physical infrastructure and qualify for their upcoming airdrop um that I own nfts and other wallets for which I can prove that custody um and the fact that I utilize coinbase and I'm a verified user additionally I can be the subject of peer-to-peer attestations such as onchain attestations like e that signal that other people think I know a lot lot about web 3 however those attestations are only as trusted as the party who said them and so again we need a little bit more context now if we dig into the accounts that I have associated with my public key we can start to reach beyond the chain and see what else I have secured by my public key but made a and and therefore made available for others to discover you can see on the Disco platform uh that I have Associated um assorted social handles such as a Twitter handle and a Discord handle now these associations unlike ens are a handshake where both handles have to agree to be associated with each other if you follow through to my Twitter account you'll see that I'm a member of an organization called inow which means we all have matching ERC 721 tattoos in the EIP font because we're committed to public immutability you've learned quite a lot about me since we started this conversation and so now we're starting to extend into ways that my keys relate beyond the chain to who I am standing in front of you last fall in partnership with our fellow Builders at gossip protocol and Kiki world we created um a a full stack uh fingertip onchain experience the Kiki team developed an NFC chip embedded fingernail that I have glued on my hand today if you want to check it out later um and disco released the world's first wallet to- wallet decentralized contact exchange using private data allowing you to relate a variety of social handles to your address and to create bir directional proofs with everyone who Taps your hand or interacts with you uh and to shortcut that experience the the QR code that I shared at the very beginning is the same uh the same flow so you can all enjoy it um here we have a little bit of coverage of this experiment from our friends at 1:37 p.m. although you also may have seen this in Vogue business or on the runway at New York Fashion Week a few weeks ago um here we've got our our friend and fellow Builder stanie modeling uh what these look like um and so this interaction enables people to tap a fingernail connect their wallet or email and exchange that contact information to continue their relationship onchain in a way that no app can take away from them and they can choose to carry anywhere so shout out to uh to the AA family modeling here you know and also lens protocol which is now permissionless so everyone go sign up at lens.

XYZ um so if we dig in a little bit more deeply what's behind what's going on in my fingernail here if you were to look at the social graph I've created around my address you'll see that I have a bunch of new friends from the conference so far um some know each other and some don't as evidenced by the graph of these connections that I have created now on the back end these are all signed pieces of verifiable data that can be easily read by a smart contract or application or even an agent these proofs of in-person interaction show that your the you know for these particular individuals their phone touched my hand but for example I have known a guy named eigor lillich on this list since 2018 but I only saw him recently two days ago and so we don't necessarily have all of the context of what happened before these interactions at disco both from the social layer and the entity layer our interfaces combine data from both web 2 and web 3 to provide a more holistic picture of who you are so not only can you identify this great variety of traits but also you as an ecosystem lead or growth leader can understand how to interact with people more capably based on their expression whether that is understanding what we called the legit score or what is the likelihood that this address embodies the traits that you are seeking um to the credentials that attest to uh where this individual might spend time or where I might be reading newsletters or hanging out inside of apps so now we have quite a lot to work with based on the data that we have explored both on and Beyond the chain secured by my keys please allow me to reintroduce myself my name is Evan I'm the founder of disco. XYZ also known as this beautiful larel here and if you want to prove that we interacted with each other in person you can go ahead and scan that QR code to connect your wallet or email address so in summary based on the data that we reviewed here today I am the founder of disco but I'm also known as evan. eth you can find me as proven Authority on Twitter or on lens or Evan on forecaster I've got an 80 out of a 100 legit score based on what I've decided to share so I could probably do a little bit better I use the she her pronouns as I have attested in my profile and I prefer the English language uh for reading documentation interacting with others I'm a newsletter subscriber a big fan of a few of those and I am based in the United States often active between 6:00 a.m. and 11:00 p.

m. I own keys I own tokens both funable and non-fungible um I own domain names I own social handles and I own a body I support pull together I support shabuya I support boy club and Bank list nft now pleaser Dow 9d CC and poep I spend time with and interact with people who also are on the Disco team and affiliated with the Disco ecosystem but I also am a member of boy club an active uh member in inow a participant in FWB a fan of G money's multiple projects from admit one to 990cc and Beyond a member of the dun Alpha chat chab Team 6 a member of the multisig of alongside Defi and a member in the center of my own social graph where I like this disco ball am the multifaceted center of the party reflecting my identity to the world however I decide I like identity Technologies crypto music and art you can see from my the type of data that I have that I'm involved in decentralized identity as a way to express those traits I enjoy Niche technical standard jokes as evidenced by both my memes and my tattoos um I'm a participant in decentralized Social you can find my graphs on both centralized and decentralized social platforms and based on my Affinity for 9cc Ando Collective gossip protocol and others I'm also into onchain fashion I'm sharing my identity which is ex which extends ethereum's security beyond the chain with verifiable signatures in the same way that reaking allows us to extend the security of the protocol my patterns of behavior preferences and traits signal a past history of intents that you can anticipate and predict however Guided by my continuing activity will be made more more precise over time we identified a few red herrings along the way pieces of data that are uh presented equally along those that are more accurate but might not might not lead us to the right path um for example the fact that I'm mapped to at Paris Hilton on chain and that looks the same as being mapped to any other Twitter handle that I didn't actually attend the Kao show at the Brooklyn Mirage for which I have a cool nft that I did not obtain The Unwanted airdrop tokens that are mapped to my public key that you might see and associate with me even though I did not intend to own them I own enss that do not relate to my actual identity nor any of the projects I'm affiliated with I actually bought them to gift them uh which you know highly recommend to everybody if you're onboarding new friends into web 3 uh and then lastly um we've got a few instances of folks who I actually knew many years ago but I only have proofs of interacting with them IRL that are recent so to review our history we have marched from addresses to tokens to ens nfts attestations verifiable data and now enough information to inform an agent and have it act on my behalf or provide recommendations to me onchain addresses have evolved from a simple name to a multifaceted expression stand Beyond uh Beyond chains and Beyond web 3 itself I have gone from a pile of tokens in front of you to your new friend Evan at disco we INRI we describe intense as an action undertaken with a desire to create a state change it's not explicitly about defi it's about human intention this means when we do an action we can achieve a desired outcome all of the identity signal that I have provided here today is like a non-financial intent illustrating my interests my social connections where I spend my time and resources this data can be used to identify the types of apps Services protocols and communities that are well suited to me without me having to hunt them down identity data shortcuts the labor of search making it easy for agents inapp and onchain to mold experiences around us personalized to our preferences this capability means that we can lower the switching costs of moving from one app to another eliminate the need to fill out forms when you join a new experience and also facilitate fun competitive activities such as cross-chain vampire attacks with all this data personal agents can understand our preferences and actions in a computer legible and verifiable way they can curate recommendations help us engage with brands or even manage how our data is disclosed it's like having a Jarvis for your on life signature resolution is the key to this overlap where data signed by onchain Keys creates an agent legible expression signatures show provenance of data which can be interpreted as reputation when you compute on the aggregate metadata of an address relative to others I see Ai and blockchain as perfect companions just as our speaker before was saying AI is an infinite creation and curation machine that can wield a signing key and blockchains are right once never erase signature chains of attribution that can self- execute code signing and signature resolution are the core of this way forward and what the aggregation of our intents expressed with unchain identity will look like we're already seeing real world examples of how multifaceted identity can lead to future benefits from flashing your ink Dow tattoo to cut the line and get into a member hosted event to kith the street wear company retroactively rewarding previous purchases with loyalty points or abundant Global marketplaces of open service apis from Uber to Door Dash just waiting for agent-based interactions driven by your identity and preferences and paid by your wallet if your team is interested in crafting personalized experiences tailored to the identity of your ecosystem if you're interested in identifying audiences like yours across chains and welcoming them into your project or your protocol if you're excited about building coordination games Beyond treasury allocation at introducing yourself with more than your public key please come talk to me and let's build together to wrap up blockchain is way a blockchain is way more than just a set of transactions your public and private key pair enables you to craft a digital identity that carries weight meaning and even a bit of swagger your blockchain address isn't just an alpha numeric string it's a narrative of your digital life if you choose for it to be and as we look into the future that narrative can become more personalized more fun more joyful and more relevant to activities and coordination Beyond just spending money I'll bet anyone here that more transactions will be executed by agents than humans at eth Denver 2028 and I think identity and intent aggregation is the reason that will be so so here's to building a future where our onchain identities are as rich and complex as we are thank you so much eth Denver you've been an amazing audience today please schedule a demo with my team and say hello to start building together my name is Evan McMullen IRL and onchain and I'll see you all in the [Applause] metaverse