How to write content that connects with Target audience - Victor Fawole

I'm calling on Mr Victor f f so please join me to welcome you with a round of applause a round of applause as it comes up thank you very much thank you everyone gmgm uh my name is Victor F I'm a web three writer and strategist and today I would like to take you on an interesting Journey so follow me now I'll be talking about how to write Evergreen content that resonates with your audience let's pause with three for one seconds every one of us you can easily remember you are my African queen the girl of my dream everyone can connect easily you easily resonate or when we sing the song of Davido Ely yes everyone can easily resonate why who can answer me that question please just in second the lyrics one because the lyrics connect easily with the audience that's just it that your it and that is what we call Evergreen song and I'll be speaking on Evergreen content because one thing that makes a Content Evergreen is that it is timeless it is what it is timeless whenever you play that song no matter the time it is still new so also Evergreen content whenever you read the content it is still as fresh as ever and one thing about Evergreen content is that it's the content that consistently deliver value to the audience for example I'll be uh talking with a quot of one of my mentor victoriaa she always says Value First value first ever green contents usually bring value to the audience for example if you if you are in we3 from 2020 Upward at one point in time you've uh come across binance blog binance usually give Evergreen content that resonates with people no matter when you are reading the content because evering contents they connect easily with people and for a long period of time it consistently brings value it consistently bring value now as a writer if you want to write content for yourself or for the company you are working with one of the things I noticed in web 3 sincerely may we not lie to ourself one of the things I noticed let me tell everyone now lack of audience research a found that want reach out to me on Twitter Victor I want you to do some marketing stuffs for me um I asked for the audience he said everyone on Instagram if you are targeting everyone you are actually targeting no one because once you know your audience what are the pain point of this audience know their paino what are their dream desire so that thing will help you to write a Content that will address their desire and give what you are providing as the solution to their pains because it will resonate with them and feedback sincerely feedback is like toasting a lady for example now uh we are two people for example he is my friend please can you come for us sorry sorry for using you as an example sorry sir sorry for using it as an example okay yeah for example now is my friend or we discussed together I want to go and toast a particular lady once I'm done toasting the person I will come back to him to give what to give feedback whether I've done well or not that the same thing can go back sir that's the same thing with content once you drop a Content you once you drop a content and your users and the audience are reading it you must be able to see their comments see their feedback and implement it because one of the things that is very important in web 3 we are not usually implementing feedbacks we just collect feedbacks and not use it which is very bad okay I've talked about this one so now all the way write this Evergreen content the first thing is to look for a particular problem if you want to write a Content that continually resonates with people let me use for example again Alem platform oh my goodness they have content that no matter the time they are super good alchemy Morales binance how these people are writing these Evergreen content is that they look at the pain point of the audience what really what is really affecting them and they turn it into a content and this area this is what brings the humanity in content you know we are in the era of AI everybody is a content creator just types ativity write me a blog post blah blah blah blah blah but what will differentiate you what will make you to stay above the noise of AI is actually storytelling tell story connect with people emotionally through the story you narrate don't just write content Let It Be meaningful in a form of a story story and simplicity Clarity and action in web three we just like to speak drons we like to speak boo words a lot but if you want to write a Timeless content sincerely I spoke with a Founder two weeks ago I told him the greatest marketing weapon in web 3 is Simplicity Simplicity is the greatest is is the greatest marketing webon simplifying the process simplify everything and you will see the user get uned easily make it actionable and when you are writing content please always personalize your content if you usually see all these Twitter DMS they will say hey hi these and that you will not reply to your DM because it is not well personalized personalization is very important when you want to write an evergreen content and never use boo words never use trending words if you want to write and never content because the word that is trending now in the next two years will not be the trending word now let me speak about SEO sincerely SEO is very important when it comes to writing an evergreen content because a lot of people write content and if you want to differentiate yourself in we three this days learn a bit of SEO it's not difficult as all these Guru portrayed because seo let me just give you a s analogy is like putting a s down if you want to attract ants put a s down ant will come that's the same analogy for SEO once um sorry put sugar sorry sorry put a sugar down and ants We Gather that's the analogy once you sprinkle SEO once you sprinkle uh keywords into your content it will rank on the Google algorithm and what I mean BYO for a non technical writer is or search engine optimization and according to the word of R Simons one of my mentor on Twitter he always mentioned create once distribute forever for example in web we need to be we need to be Hing on distribution yes content is King distribution is the king maker content is King distribution is the king maker because what of the essence of writing a content that you are not uh Distributing so because of our time once again know your audience know the topic let the topic relat with people so in two minutes now please if you have question I know that you have question just two questions before we wrap up thank you any question okay sir good morning everyone good morning sir um my question is based on what you explained about um user resarch can you tell us how you carry out your user research to find out the exact content that you're going to work on or what the users are actually in need of cuz this is basically related to what sorry the previous speaker spoke of user experience before you design a good experience for the users first you have to carry out a research to know what exactly they need before you talk of Simplicity and all that so please tell us more on how you carry out your your user research thank you okay this is how I usually carry out my usual research for when it comes to content look at a particular if you're on social media very well look at a particular topic or area that people people are talking about that people are having ISU then I use S rush I'm talking from NCO perspective I use S rush to see the volume of keywords the volume of keyword attracted to that topic then I will look around that why is this topic getting this kind of attention that's the starting point that's my own starting point and I read I'll go to Google read the previous read the previous contents read content that have been ahead what are they lacking because if they're not lacking something people will not keep asking that question so I use what they are lacking to address the present situation so that's basically because the time doesn't permit us to for me to break it down one by one one by one but if you still need further explanation after this time you can uh tell me so any other question okay thank you yes thank you amazing presentation so a few of us do a lot of engineering we b a lot but we don't write right so what you advice for people that you know not comfortable writing yet but they know they they can write but they've not started writing yet what what's your advice for people in that okay what I ADV for people uh like that is that you can you can get is in is it either two ways there is an AI now that you can just talk your mind and it will help you form it into a content and you edit it or you hire a ghost writer that is in that Niche so that the two ways so and the one that is low cost is the one to use you can just talk like this the AI will use will transcribe everything you just do little editing to it and and you publish it out or you hired an expert G Ghost Writer in Danish so thank you everyone thank you and don't forget to don't forget to follow me on Twitter Victor Victor so thanks so much thank you please J your hands