My core strength is to create connections between consumers and commerce – Michael Litman

[Music] thank you these spaces crypto nfts metaverse people are wanting to find in common places to to meet and talk in real life because you know you can talk to someone on Twitter or LinkedIn or you know on on other channels but being here in person it's the connection is different in person so it's it feels it feels like you can do what you would do maybe over weeks of emails or virtual calls you can get that sort of same connection very much shorter space of time in person so I found a really productive and useful from both by media monks perspective but also on a personal level Tomatoes connection because reinvasion thank you [Music] I think obviously Making Connections in person it's always much it's much more of a richer both business but also just on a sort of you know you can find more commonalities and common ground and you can find there's just a bit more of a easier Connection in person so I think the value of those connections even if there's I think 2 500 people attending here and a couple of days even if you meet five great strong connections and that's that's been worth it so so I think don't expect to meet everyone you can't be everywhere meeting everyone and doing everything but if you can be a little bit thoughtful and considerate about maybe you went to me and why you want to meet them and what the value exchange is for the other person as well I think is really important and events like this at ABC Barcelona is perfect for that [Music] yeah so just on a personal level I always say that one of my kind of core strengths coming from a brand strategy background is creating those connections between consumers and commerce because you can't just as a brand getting into these new spaces and can't just shortcut straight to the Commerce these some bands have done it and you know there's a thing called Cash grabs and you know earning it to to um to make profit which we all know is important but to get to that point I think it's really important to understand the sort of cultural landscape that the consumers are living within then offering this sort of more and newer connection to a community in these you know new worlds new spaces and then Commerce becomes like an obvious next step after that but you know we talk at beauty marks about the cultural creativity and step one then the community step two and then Commerce is step three so that's that's sort of how I see things both from a personal and professional level [Music]