How to Get Hired in Web3 with Dan Eskow from Up Top

[Music] um one mistake that I I often see job Seekers make is not having a strategic approach to their search though a lot of times they'll say Hey you know I did sales in web two so I want to come in and do sales in web 3 and you know that's not a a a winning strategy at all in this approach you'll have a high rate of rejection which will negatively impact confidence and affect the signals that you give off in the interview so um I I've created a a framework uh simple framework that can help you take a more calculated approach to this and I like to call the ecosystem segment product funnel so you know we're here at eth Denver right so we obviously know that each ecosystem has a different kind of vibe a different Mission and a different set of values that create the culture of that you know ecosystem right so step one identify which culture resonates with you which Community hits home for you and where you feel the most comfortable start there step two um you're going to want to you know within each different each ecosystem there's a bunch of different segments and I'm talking about like defi infrastructure or consumer right that's just to name a few so you want to look at what segment are you interested in working in and then to go one step deeper Within These segments obviously there are plenty of products many of which are competing doing the exact same thing just a different team or maybe have slight differentiators uh between each other so now you can do a focus search where you're honing in directly on the products that are solving problems that you are interested in solving and you can come in you know now you can have a format to do your research on which products you believe in and which products you're passionate about and we'll come back to that later of how that's going to manifest you know in the interview process to help you cool so let's talk about resumés for a second I'm going to circle back to Lauren uh the girl I was talking about that went to Def flow right and so when I was working with Lauren I came up with this concept of the extra clip for the resume so what is the extra clip so what I did not tell you when I mentioned Lauren is that on the side from her sales job at the institutional crypto company she runs a [ __ ] hilarious and amazing uh crypto Twitter Anan account which has a ton of followers ton of Engagement and she's very influential of shaping narratives and knows other K's and all these and you know and it's a very valuable tool for social media marketing which is super hot right now um in the job market so what we did was we basically used that side hustle of her Twitter account and created a marketing kind of bulleted experience that like similar to what you would put on your resume for a job that you had right so what you do is you know now you have this Twitter marketing extra clip that you can you know add on and load up the clip when you're applying for jobs that that is relevant to kind of you know Plug and Play where appropriate right so I think having an extra clip if you're making a pivot is is a great idea and if you don't have that you'll be forced to customize it every single time for every job description which can be really time consuming and likely no one really realistically people don't do that so you'll probably just go with your boring CV 1.0 which will not be as effective as if you had CV 2.0 which is loaded with the clip want to tell you guys a quick story I have about five more minutes here I want to tell you guys a quick story about a freemium example um kind of building off of what I how I described will approached me and offered me something for free this one is disclaimer don't try this at home uh it doesn't work for everyone this is pretty badass but it's a great story to tell so I had a guy uh young guy coming out of college that was really interested in this one company called anti metal big up big up Matt from anti metal and so he saw that they were hiring for a BD rooll and what he did was before even applying to this job he went and he created a spreadsheet with a whole bunch of leads he built a template message and he and he hit up these people on the lead sheet and he actually landed a couple of calls so uh one particular guy he pitched and the call went well and the person was interested in the product again disclaimer I personally wouldn't want anyone pitching up top services that doesn't work for me so this might not work for everyone but it was really cool that the call went well with the with the potential buyer and in his application for the role at anti metal he screenshotted the conversation you know he sent over the spreadsheet with all the leads and he shared details about how the conversation went and offered to make an intro uh to a client before he made an application as you can imagine he was hired within 24 hours for the exact job that he wanted I just love to tell that story I was so impressed by it and uh yeah be careful with that one but it it does work and you know the principle applies offer something for free show give them a reason to talk to you right so let's go back and do rums for a second quick couple of do's and don'ts um I'll start with the du's unless you've been working in blockchain since 2013 which I imagine like most of you would be so rich that you wouldn't be sitting here in these seats if that was the case um and if not it's an even bigger problem obviously but unless you've been working in blockchain for 10 plus years then there's really not much much of a reason for the resume to be more than one page I I think when you're able to be concise it signals that you understand the context of the value you bring in relation to the opportunities that you want and you know how to hone in and specifically talk about that so that's why I think the resume should be one page another one uh it's it's it's basic but a lot of people don't do it is embed links in there so for example like in crypto we obviously value startup experience super heavily right so when you're when you have a career working with startups many of them are probably unrecognizable they're not name brands that people know and that's fine but in that case embed a link so we can do our research quickly embed a link on your LinkedIn profile embed a link on your email so we can just reach out to you with one click simple bre practices PDF clean and easy use PDFs for your resume and one of the most you know important points that I like to drive home when I review resumés is a lot of people like to put on the top of the resume a professional summary of their career and everything they've everything they've done for me I think what resonates much more with Founders especially in web 3 is instead of that uh professional summary turn it into a mission statement or an objective this is your opportunity to display your passion your excitement for some specifically ideally what they're working on right and I like to frame it at the top of the resume what you're doing is you're framing the mind of the reader so I like to frame it as this is is where I'm going these are the building and then as you look down these are the building blocks to how I'm going to get there and this role is a step to me achieving my goals personally of what I want to work on what problems I want to solve so lead with a mission statement not a summary my advice um do not do not list everything you've ever done at any job on your bullet points like list what's necessary again it signals that you're doing a lot here you don't you don't understand what people want to hear about what's valuable and if you can be strategic about what details you include like that shows that you get it you get what they want from you I don't need like how many meetings you've set in like month 16 that you're at the company like just unnecessary details not a good signal don't overdo it with the creative designs and colors and be all fany trying to capture people's attention we're looking for the meat and potatoes of the resume I don't need all that extra stuff you know it's cool if you're a designer but other than that like don't overdo it don't try too hard not a good signal uh another thing not a good signal optimizing for keywords we can tell when you're doing that when you're just listing every technology and like it that's some super Web Two [ __ ] um not the vibe in web 3 like I don't overdo it again uh don't include head shots or photos honestly I think it's quite common in in Europe I've seen that a lot but it's no need for it um definitely do not include your physical street address I shouldn't have to be saying this but that resume is going to go through a lot of different hands and a lot of people are going to see it do you really want people knowing where you live it's not necessary it doesn't add anything don't put your address there and the worst of all one thing you definitely do not want to do is have that key skills section where it just lists all the Technologies like proficient in Microsoft Word really bro come on dog no we don't need that don't give me that you know don't give me that that section listing I use Google workspace like no need and so lastly I'm going to talk a little bit about interviewing so oh I only have 30 seconds so I'm going to run through real quick so okay tell your story we touched on I I think the most important if I had to touch one thing from this slide I think it's be authentic right and and here's why when a hiring manager or a Founder is making a decision to bring you on the number one factor by far that they care about is trust can I trust this person to be a good teammate to you know be ethical and can I trust that I can leave him with something him or her and they're going to do the right thing and my number one tip I 10 seconds my number one tip on how to do that is be vulnerable ex be be confident to express your your fears mistakes you've made in the past what you learned and things that maybe you're afraid of going forward being vulnerable everyone's felt that every founder everyone most people working in web 3 have taken a risk and been burned that's actually a good sign that means you're you have an entrepreneurial mindset and again to bring it all the way full circle that's like something that it's an underlying principle that we can all relate to uh taking risks and it happens that you get burned sometimes so don't be afraid to be vulnerable it's a chance to show authenticity and it connects to the audience thank you so much e for having me salute