ETHKL24 | Nicole Yap | Redefining Web3 Lifestyle Media with 8SIAN Magazine

um yeah and up next we'll have Nicole Yap from the founder of Anan magazine uh to share about redefining web3 lifestyle media um yeah yeah and she was kind enough to give some exciting giveaways she's going to give out an uh Asian magazine and also uh there's going to be some stickers going away so yeah let's have Nicole yap on board so how do I control this hi all good morning GM um so I would say like the crowd here is kind of familiar I mean I think I know half of you guys here so I'm going to change um the flow a little bit more and rather than like kind of pitching like who we are what we do um I'll probably share more of what we're trying to build um this is a really special intimate panel because this is the first time where my kids are here so I'm I mean I have two kids they're both here Tommy and Tiffany and at home I'm a really regular Mom I just nag at them and ask them to do homework us to shower and yesterday I asked them I said do you want to watch Mommy speak and then they're like since when do you speak so it's very different because they don't know what I actually do other than being a mom so today is the first day that you'll see that mommy do speak on panels so let's start um you guys must be familiar aan started off as a nft project in 200 21 so we started off as um nft project in 2021 and how did this started was at the same year when um you know covid happened and then there was a lot of Asian hate happening especially in the America there is a few like Asian women in the US where they were walking to the Metro taking like going onto their daily life and they were like robbed and like killed and like raped and stuff and Asians because we were so scared of standing up up we just kept quiet and that's where the crime rate became worse and worse and worse and then not only that people started hating on like physically assaulting people in the US it started blowing up where people were like started commenting hate comments even to non non us like citizen like in social media and that's where I felt it and then at the same time that I mean that is what kind of inspired me to to start Asian so ever since we launched I was so happy to be able to gather communities around the world and we did um a lot of community meetups back then so these are a few of the photos that we have so here you can see we have one in Hollywood in Dubai in New York Singapore Jakarta Australia and you know Malaysia of course and what but is one thing amazing about all these community events that because it's really like Community Driven so some of them I'm not even there like the one in cityy I wasn't even there and the one also in uh Indonesia I wasn't there as well but they will manag to just gather and hang out just because they were Asian holders so then we managed to grow the brand and license our Asian IP because a lot of Brands actually do like our Asian women figure figures so we did a few collaboration one of my favorite one was uniclo where we licensed our H and nft and put it on their t-shirt to sell but because we don't get any cut from uniclo um we made an agreement with them to Branch out and have our own e-commerce website and kind of selling it on our own and they agreed to that so that was that was what we did for the Unico collaboration so one of the most ex Exquisite piece that we have done was a jade lady figurine with royal sangor so that was um what sparked this creation is that I would want something I I would want to make a merchandise with ancient nft that would last forever so you guys know with pure it would last probably like a thousand years 2,000 years or even 5,000 years 10,000 years right so I have this idea that one day like you know 10,000 years later someone would like dig asan compter from like the ground be like oh my God what this what is this right so I just just just having that thought of that is just really cool so that's where we decided to make a 100 of those so you can still purchase them at every uh Royal Sango Outlet in Singapore and Malaysia um if you guys are interested we made 100 pieces and I think we sold about 7 25 pieces so there are still uh some left so a lot of people say the nfts are dead but for me I do think the nfts will play a significant role in you know as as we already know it's going to be um like your token to real life events Community um you know like online communities your to represent your digital identity and also uh real world assets rwa I do you think that this is going to be the future in the next two years so while I was in the space for three years I saw there is a gap and you know a gap that needs to be filled I see a lot of Brands trying to get into web tree and they are doing a lot of amazing things for example uh the Tiffany and Co pendant with Tiffany and Co with crypto punks and you you see Gucci having their metaverse um Team trying to get into web tree trying to do like roadblocks buildup and stuff but one thing that I saw that all these are actually not being covered by um web2 journalist so when I dive further in like why are they not being covered it's because they don't have the green light to cover web tree and crypto so then that's where that's where the Gap is where like amazing brands are building all these amazing Partnerships and collaboration but there were no media covering it so that is what inspired me to start hent magazine so here I'm holding our second issue that we launched last month in New York and so you guys must be thinking what exactly is being featured here so just as I showed you guys the Tiffany and Co collaboration those are what that we're featuring in um anent magazine so all things web tree but it's more towards a lifestyle angle so you can see like even even Lou Vuitton they did their um trunk that they did as well and not only that actually my favorite part would actually be featuring Builders and Founders like here we have we have auki founder of auki featured here so I do realize as well that there is a lot of um builders that are doing really amazing things but they are not being featured so that's where we want to come in in that angle to kind of feature them so over here we have our first issue and our second issue that we have launched I want to show you guys the website that we just launched uh three days ago it's a bit blur so our vision right now started from a nft project representing Asian women and now we have brunched into a media angle where we want to feature upcoming projects and projects that are actually building and there are a lot of people that are kind of covering you know because people do reach out to me and be like you know we have tons of web tree media tons of magazine already covering like products um covering you know how much people have raised and all that and here is where we're going to take it in a different angle we're not going to cover how much each product project has been raised how much they have made how much volume they have done because that's the stats where we can get everywhere we're going to cover more of after they have gotten the funding and all the money what are they doing what what kind of products actually are they building and even all the amazing products they are building can it is it relatable is it something where like a common 2.5 people would use it and that's where we would fill that Gap there and I think that is really important because there's a lot of project that are building a lot of things but it ends up not getting to the user so it's just kind of boasting what they can do in the next 10 years this is going to be the big thing and stuff like that but common people really don't know how can I even access to that so our goal the next year is that we're talking to um mph and kind of like um a lot of bookstores and we're planning to have it on shelves by next year and this is the first ever magazine that will be published uh next to like a web like a web one or like a Web Two magazine and we will be the first kind of sharing um all things web tree so that's something that we're really exciting we have a team of nine people right now and and we are working towards uh that goal so here are some of the focus areas that we are covering so all things web tree upcoming projects and we have paji penguin right there um fital products for example one of my favorite was the rooa and the artifact collaboration and a Founder Spotlight so this is going to be the third edition as you guys may know that eight Fest is coming soon in the next two weeks on the seven no on 18 um in Lisbon so the team and I we are going to Lisbon we're going to have our uh placement there in the actual 8 Fest um what do you call event um there'll be 3,000 people going so we'll be printing 1,500 copies there we're working closely with Yuga labs to have it distributed to all the VIPs to just having they're displayed so here are some of the pages that we have some of the sample Pages kind of just to have a look at it and for this Edition it's going to be really special and cute because every magazine is going to come with a free sunglasses from um the made by Apes program so if you guys are ape holders you guys know that Yuga Labs actually have this made by Apes program where if you're an AP holder you could apply and if you have a product that is um you know with using your ape IP you'll be um part of the made by ape licenses so we are collaborating with Kiki sis uh a brand from Korea and she is a ape holder so that is what we're doing for our third edition so you guys must be wondering how can you be a part of the hent magazine or right now how can you subscribe to it or get a hands um on it so we are as mentioned we are working towards having our magazine on shelf by next year but in the meantime we have launched the Asian Club as well and what does this entitle it entitles you to four physical um issues a year plus bonus edition and also all of our merchandise um and right now it's go it's um kind of locked with password because I am just giving out I mean giving it out to my close friends and family just because we are still trying to work on the logistics to see how we can focus on you know shipping and and all that packaging and all that stuff but um in the end of next month I will be giving away a few we will be having like a program where it's like an ambassadorship program where we would send you PR boxes every month of the ancient magazine all of our merch and all that and then in return you just got to like post um you know on on the magazine so I already have a few people in mind in this in this room that I'll be giving out um so if you guys are interested do DM me because this is a really small group and we're planning to do this in scale so this is something that I'm really proud of especially when I go to um you know events and people do say that oh you know like Malaysians they just do like you know coin Gecko and that's it they're not really building any like you know products and then I'm like no like we are building products out I mean it like from Malaysia so that's something that I'm really proud of um as a Malaysian company so yeah that's it um for atan magazine I hope that you enjoy this little sharing session and I'll we have a panel session as well with Cheryl and Ian so are we going to do it here here okay we'll see you guys again thank you okay so I do have I do have a magazine to give away let's play a game oh okay okay Q&A so if you guys pay attention what was the year where that we started for hin okay yeah she got it she was like the fastest thank you wa let's let's let's take a photo take a photo okay thank you