[KBW2022 Re:view] Why Solana Launched a Mobile App

foreign [Music] thank you for joining us today in Seoul South Korea very excited to be here and talk about what Solana is today and why it is the most important blockchain sorry and why it is the most part about chain for games and highlight the many tools available for game developers Solana was built by Engineers behind cell phone networks and is the only blockchain Built for mass and option it's designed for high performance use cases like games payments social networks and much more it's open interoperable and decentralized with no essential Authority use your own and govern with a system of user incentives unlike today's centralized systems Banks social networks there are no single points of failure while Gardens sauna with this proof of History Innovation launched his Network in February 2020 and has been in live open data States after launch something really special about it responding to the scalability Energy Efficiency transaction speed and low cost of Solana developers started to build D5 products and staffs were built and communities through a year a year later we can see how an ecosystem blossomed Beyond DUI and incentives came in Social and now for three days the network also adapted to increase traffic and increasingly sorry and increasingly complex transactions we should there have been 10 major upgrades of Islamic Network since we've launched I joined Solana Foundation to defeat the game Steve almost a year ago I've worked in the games and entertainment industry for the significant majority of my 20 plus year career I have been a Founder in both entertainment and in games and I also lived in Seoul in Shanghai leading against businesses for the past nine years resulting in a long track record of working closely with producers and developers to shifted the best content so I know very well that Korea and Asia equals Innovation and games from adoption of mobile as a case platform creation of free to play and even big Innovations for gameplay and Triple A PC console games like top cheating and now we have three names there's still a lot of misconceptions as to whether the role of the blockchain is what metrics to prepare and why performance matters in the lens of player experience in what three games blockchains are by definition games document and experienced game doesn't know the wrong back end and crush your game at launch if you are in particular building an online multiplayer game or a game with real social features at scale it is critical for the player experience to build on the most watching so how should it develop a game developer lead the product like a decision by picking the right blockchain for the Studio's game this decision hasn't been easy so far different approaches too many of the same metrics and different protocols by working with game desk across many ecosystems platforms and geographies we believe the two key metrics to track that affected by three games player experience directly are verified on-chain transactions per second and full finality time it has become common in Weaponry for L1 and lqs to Market gts's with simple transactions in controlled environments stated here at 65k GPS a very common Benchmark stated by many L1 and L2 blockchains you see almost everything apparently almost all blockchains can hit 65 to 100K in this controlled setup but this provides almost no insight for game developers who know their game's infrastructure will need to scale scale fast become more complex stay achieved and have a low carbon footprint verified on chain TPS is pretty straightforward if it is in the sign box it's not live it's Cherry Picked data with simple transactions it is not verified on chain transactions per second as long as verified on chain TPS ranges from three to four K in a fully live environment that has increased with demand to 8K recently to be clear these are not onboarding transactions for multiple product types like defy nfts payments and things the transactions from multiples or the average daily volume behind this is around 40 billion transactions per Daily which is more than all of our peers combined all verified on checking solanus verified on chain CPS of three to four K is 50x to 100x faster than the next fastest solution which casts out about around 80 GPS 80 verified on a chain TPS one example of an importance of verified on jtps for player experience is for example in a single web 3 PVP game session there can be five to ten blockchain transactions including the matchmaking consideration results update of player profiles exchange of awards and possibly more like game launching launch game verified on chain GPS is critical to player experience the other particle I'm not sure that we mentioned full finality time is uh for critical for player experience about the degrees is full finality defined as a web free transaction completing when the player receives actually receives full ownership to do whatever he she squeezes with the web free product including true find the surprise Discovery by taking his her web3 product to a third-party Marketplace and selling it if they want here as well it has become common in web 3 for L1 and mq's to Market single elements of all finality time so such as just fine lighting confirmation finds sorry such as just highlighting confirmation times or block times stated here that's one just two seconds conservation time a very common Benchmark stated by L1 and L2 quad chains again not too much insight for game developers so let's go a little deeper there are several elements of all finality time on L1 with proof of State blockchains including how fast the RPC that was concerned and transactions to block block time confirmation confidence and RPC communication background application I will choose and so that's obviously have several additional steps to complete and have sports and reorders I can't imagine players extremely unlikely these combined with self one second times of 400 to 700 milliseconds drive an average full finality time in Solana to about 3.4 seconds the examples of full finality time being incredible player experience he said what three ugc case as the ability to create with full by nominee truly Powers nfts building on top of unique nft structures and essentially Freighters building on top of creators verified on chain TPS and full finality time are correlated directly to player experience they're still on a game's TV also identified that Performance Marketing at scale had not entered what three days largely each of that November game has achieved a lot of scale yet but knowing the quality and the size of developers building games on Solana today we recognize the team for scalable Performance Marketing solution for about three games on Solana pay marking support by blockchain is one way to help and one way to address this problem but that's not scalable and it seems to have become again common in one of three games for blockchains to do paid marketing support but Solana is a different cure as well Solana games does not do paid marking support we think it is dangerous to play favorites on the public block block blockchain and in the majority of cases paid marketing support the studios and titles they have vested commercial interested not exactly so instead we tapped our games to the park Network and spoke to key players in Mobile and PC console Performance Marketing to receive their input and integrate Solana and on-chain data analytics to formulate a web 3 CPI and LTD with the full understanding of these formulas Behind These common web 2K Matrix will change for web 3 games and that it is also entirely possible that there will be brand new metrics that they have to discover and calculate we are working closely with game site on this game site is the Performance Marketing platform or PC console games with top part air clients and AAA games and they are conducting tests with live Solana games right now this will result in a scalable Performance Marketing solution for Solana gameplays from there we further realized there are additional areas of leading for someone again deficit what three marketing and distribution as we discussed is just one getting his back end and on chain tools are two more and this led us to the formation of the Solana games kit we have been working on this since last year and here to speak with you more about that Solana games kit is Matt sword our head of partner engineering uh my name is foundation appreciate everybody coming in I know I'm just outside I always have a great time my college Korea uh I work for Riot games and because both League of Legends World Championships here uh silver says Samsung white team in 2014 episode Dominic uh when they pulled out singed and gained three so Uber could have uh singers as his Champion skin I sometimes amazing it's some of my favorite memories of Esports uh and today we're thrilled with the amount of great Developers uh I'll actually be moving to Korea to the foreseeable future to establish an office and accelerate the ecosystem uh you know we're actually already settling in I got a haircut the other day I really like it actually uh yeah The Barbers here pretty high moving up there uh so can I talked a lot about variable verifiable differentiation slides performance uh I started uh blockchains games Marketplace in 2017 uh on ethereum uh so I know firsthand how much performance can impact your business uh and how to develop uh there are more pieces to blockchain and game success and uh ecosystem really shines in that as well uh so I'm going to give a a little uh case study here um all right uh some people have this conception that Solana it's hard to build on yeah finding those developers is hard however and so on uh a lot of that stuff for T5 regions and protocol developers uh I'll explain it so on ethereum uh smart contracts are largely independent of each other and uh games and deploy most of the smart contract code that they want to use themselves okay yeah so API even for deep gaming correct tag through deep gaming Integrations there's no need in hierarchy for us to always a little bit explanations [Music] to pay this out that's popular API on top of their tokens they integrated with an on-chain exchange called Orga seven seven implementing it directly into their app to the SDK all of this was on Solana we do not worry require any rust together applications they have millions of users it's not indicated earlier uh only salons differentiated check performance can handle stuff at scale about millions of candles sevens players who are only paying a small amount of fees to the network in glow without the values on other networks this would have been the hundreds of thousands we're talking about hundreds of thousands of transactions per day the last currency the network takes the more available for players to continue to use delightfully in their game put another way seven was able to get worldwide monetization and enhance the players experience to watch three and you can ease your way and if they would have done a traditional way throughout the table this is just one example there's a whole ecosystem of tools that great game Builders can utilize uh so we're going to introduce the Solana games kit this is helping devs build and integrate on the blockchain itself when you have the game's back end uh connect game engines and scale these Integrations to create uh best player experience as possible to get marketing and distribution so I have mentioned it we've identified uh marketing above three games is an unsolvable problem how do we solve these Computing economics so the slide uh ecosystem tools if you use the smallest left side of their uh engaging tools on Solana today these are all freeze by Salon Foundation these are just existing tools in the ecosystem and there's as we showed in the first slide that's how I'll go over here today usually starts with the salon programming Library this is secure on chain code with a variety of plugins from tokens to Africa's [Music] audits or expensive schools metaplex provides all the on-chain code it provides off chain API to do everything from indentities tokens it's making white label marketplaces and initial sales composability so all these tools that build on top in that conflicts there's a whole host of them so uh I'm going to repeat this a lot you can just integrate all of them into your agreements if you can see your end through apis no rust code just insert your configuration into the API send this to the chain I'm going to you know run through those examples so browse uh 50 000 uh and for a game maker you can think of this as your community tools for clan skills rights you know possibly interesting but like uh example I want to highlight is a game called me Affairs they're facilitating a great own entertainment project uh actually called project projects users create locations and carriers off to your web app and this is automatically minted on changing metaplex grants membership and voting power to the project style and under the hood you'll find a thousand figurative field uh Solano program Library governance plugins uh to allow the new series entities to both on the dial proposals uh the concluded criteria thresholds Etc they're calculated to dynamically size based on the entities there's no offer I already fixed number of these and this is a number of votes for the empty collection per collection each time the user creates a new entity besides pros and the boat the voting threshold all three Commandments all launching players are now able to interact with this data and functionality in such creative ways so good for you protocol page gamified programs like 3D and very entire games on chain you can actually utilize some of those gay moments yourself awesome awesome things to do raindrops is a uh extension to metaplex and it's very focused on games I have a highly structured representations of things like avatars items great this functionality is on top of problems you can do community events disco tournaments uh our Discord channels and tournaments I always secure access uh as a Game Dev you can do some options uh and then a whole host of them these aren't uh Olympics slime is very flexible so you can add your own custom code on top that interacts with each of these components the player experiences like are coming out of these are the problem you can you can get them for way cheaper but if you have to build them on yourself it's just the option to me this is actually one of the main reasons to build about the charge it's not just the monetization of all three it's actually how easy you can create the ecosystem around your game this is actually my first major collaboration with kind of bikes games have a much different requirements and a lot of the 10K you know profile picture mints like four days so we set out to make entity six months enough to support massive options this new standard uh reducing the cost of living entities from a little under a dollar to [Music] there's still a little bit of work to do to get production grade for your games but yeah it's really so developing on today okay so missing out of Chiefs and getting a lot of a great experience of change it's getting easier easier uh on top so it's only enough to brust robust ecosystem of marketplaces and tools that help players interact with your game there's a whole uh postal options that's one of the neat things about the fauna being an ecosystem and not just one single tool set I each major uh each major Marketplace practical magician has their own walleye integration uh and uh sdks are available for all the major engines and uh you can do your uh if you put this in case you can do your custom integration it's going to fall middleware layer you have uh Forte it's Stardust a very compelling options for a lot of cases for liquidity the overlap of game developers and people who like gamifying their finances but that doesn't mean developers will do everything so we have I already mentioned Radiance uh serum mango markets uh these are on chain exchanges available for you to use in your view it's also be noted that uh Salon is connected to fiatric on ramps off-ramps all over the world you have directions uh direct Integrations and wallets like Moon pay Ram proximate fjx many more tools for you to take your game and instantly have it all over the world obviously blockchain isn't the only part of the games back end there's several manage offerings available to provide seamless Integrations to your whole uh back-end SUV it's a female it's actually the only Unity verified switching partner for laptops that's traditional game developments uh traditional game development or not we're delighted that they're they're building a self-service Salon SDK their PC integration uh with blockchain to the rest of your live Ops stack maybe you want to give a server a rank cue uh some gated access by an NXT you can do that all three people the portfolio game including the most foreign games in the industry both are onboarding games and Solana as their back end in addition to a whole Suite of their you know existing live obstacles back to marketing and distribution that I mentioned earlier we've identified uh reforms marketing at scale just hot we really solved in about three games yeah uh pigeons for PC console soon mobile games Performance Marketing and close platforms uh uh that console is really hard we're taking this expertise to Solana and blockchain uh they could have made a sense of what user coming in from various sources uh a much better prediction of what their lifetime value is even in this new world where trading volumes what matters and not just a bunch of definition for purchases it's fundamentally different we're really excited uh Gabe said is leading the charge many other people who have identified Salon as a such a growing ecosystem that there's tons of upstarts like database and many more uh and open source tooling like dude and other others your own prayers on the marketing side we've identified Obama that's one of the top mobile gaming streaming platforms with one of the largest communities in Louisville uh with email Mau that are currently watching and uh online is currently building an SDK for slot we've seen other success stories so EV dot IO I did a tournament collaboration with fractal the marketplace mentioned earlier and they got 250 000 views in a single session uh on Twitch so we're starting to see this adoption um and uh yeah traditional National advisors of lifetime value and understanding a new player can change drastically in the library world and now we're getting the visibility of on-chem data and how it utilize it in June and it's only the uh one of the co-founders of Solana announced the salon model step it's not just the phone it's a suite of Open Source tools that are free to use the intent is to bring blockchain to mass option and security consumer professionals and enhance your player experience I don't even put up numbers here everybody in a few knows that the mobile gaming mobile gaming Market specifically is really huge uh the seatbelt uh we saw last week that so what the c36 for uh signed into the theory wants this resulted in some Solano walks and so let's extend some of the ethereum walks to be drained neither protocol could really affecting things uh the transaction has been correctly signed this is exactly the rationale find the estimate stack the seatbelt stores key phrases and they end up assignment application uses the mobile wall adapter to request specific signatures only but the important aspect here is that applications never have access to the Keys themselves the keys are sterilated at sorted and isolated secure uh secure elements separated at the hard-boiled Hardware level so perhaps while it's quite literally you can't even see the keys let alone leave them this is a more secure than even desktop PC today so today each game has to choose between either making their own game wallet or calling an external law it's a game creates their phone wallet their security issues but also player experience consideration because that wallet isn't connected to other apps players can't take their assets from one game to another this isn't just about interoperative game items it's about tokens and currencies that are now fragmented which hurts monetization the other option is a game obstacle connection existing external wallet this means that game has to have any player install and you have entirely or you know redirect back to your game and obviously this is not the greatest uh user experience uh with the small mobile stack every app has access to the same keys to that wall adapter and it's a secure and players can enjoy their assets across apps Dynamic Johnny and I have a long career against Russia and this is uh been a joy of philosophy our games need to approach um it's ready for the amazing player experiences and scale that you're amazing games together make a change thanks man uh in quick summary we love working with game developers uh we've done it for a long time our approach on the Solana games team is a build together an approach um I'll highlight again a little a little back metaplex equivalent solution uh I think across the industry but definitely on Solana minting an nft cents to a dollar 25 that you saw in the slide doing that at scale for Crater driven economies or what three games with new core gameplay moves would be very cost restrictive we were able to working with salonical engineering bring that down for also two million nfts at 50 so I will do that God brings us back to essentially aligning with our transaction fees which is 0.4 zeros and two right zeros yeah lots of lots of zeros there are many live games on Solana today and we are excited for the slave games set to launching the rest of 2022 and next year we hope to build together with the game Industries top game notes to establish what three games as a preeminent business model and even create new core gameplay powered by Sublime thank you for your time foreign